University of Houston's oldest student-run event returns to its old stomping grounds off Cullen Boulevard. For years, Frontier Village occupied the Robertson Stadium parking lot. Now, the festival site is in the lot adjacent to UH's new TDECU Stadium. Featured concerts will take place inside the stadium.
The western-themed festival features its biggest concert lineup to date and plenty of carnival rides, games and activities for audiences of all ages.
Kristian Bush of the hit country music duo Sugarland will headline that night at 10 p.m. on March 26. Doors open for the concert at 8 p.m. Bush has won six Broadcast Music, Inc. Awards for his songwriting and numerous music awards with Sugarland, including two Grammys, four Academy of Country Music Awards and an American Music Award.
Singer-songwriter and former X Factor UK contestant Cher Lloyd is the featured concert artist on March 27. Widely known for her hit singles "Want U Back" and "With Ur Love," Lloyd will perform at 10 p.m. Doors open at 8 p.m.
Hip-hop artist Schoolboy Q will close off the festival on March 28 with a performance at 9 p.m. Doors open at 7 p.m. His debut studio album Oxymoron had three hit singles, "Collard Greens," "Man of the Year" and "Studio."
Family Fun Day is March 28. Coogs of all ages can participate in the 5K for the Brave: Hope, Steps and A Cure Walk. The walk starts at 9:30 a.m. and benefits the Aplastic Anemia and MDS International Foundation. Other activities this day include professional face-painting, a trackless train ride, a digital graffiti wall and an inflatable obstacle course. The day will also include a performance by the Spirit of Houston Marching Band.
During Frontier Fiesta, UH students will showcase their talents at variety shows while more than 40 teams representing UH alumni associations and other organizations will showcase their cooking talents at the Frontier Fiesta Cook-Off and Bake Fiesta. The Frontier Fiesta Association will also highlight academic achievement and community service by awarding scholarships to outstanding incoming freshmen and current students.