JJ's I'm Me Foundation encourages at-risk middle and high school girls to be the best version of themselves by exposing them to leaders and influencers in the community who provide career development, lifestyle planning, health and wellness training, and character education.

As of 2022, their team of influential women has served 42 schools and 36 community events, and impacted over 5,650 girls in Texas and beyond.

Their signature #THATSNOTLOVETOUR focuses on helping teens identify unhealthy versus healthy relationships. Topics include teen dating abuse, depression, mental health, sexting and communication, self-esteem and social media, bullying, sexual assault, dating abuse, and digital abuse.