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    Recipe for Success

    How this creative restaurant duo found flavorful success in Sugar Land

    CultureMap Create
    Dec 5, 2018 | 1:15 pm

    Over the last 15 years, Robert White and Victor Litwinenko have been carving out a cozy niche for themselves at Sugar Land Town Square. They're the owners of three unique restaurants, all with a fusion twist: Japaneiro's Sushi Bistro & Latin Grill, Guru Burgers & Crepes, and Jupiter Pizza & Waffle Company.

    "Fusion didn't really exist when we opened Japaneiro's," says Litwinenko, "but we wanted to offer something different to people, and diners are always looking for the next interesting thing."

    And they get a delicious version of interesting at each of the duo's restaurants. Japaneiro's makes sushi approachable while blending it with South American staples (plantains pop up in several of the rolls) and offers something for everyone with chicken, steak, and salad rounding out the menu.

    Guru was next, with a strong focus on local ingredients, organic meals, and conscious recycling. Jupiter came third, combining what White points out are two irresistible dishes (pizza and waffles), and cemented the team as "the fusion guys."

    White, who works as an architect by day, designs the restaurants and crafts their distinctive looks, while Litwinenko handles daily operations. It's a partnership that has played to each man's strengths and is an integral part of their success.

    A fourth concept — The Ginger Mule, a craft cocktail bar with comforting American classics — in Sugar Land Town Square briefly followed, and is currently being revamped with a new opening slated soon.

    "What has kept us going is being very honest in what we offer and how we approach guests," says White. "We're only located in Houston — no overseas investors or outside partners — and it's always been important to us to be as local as possible."

    Those strong Houston ties were reinforced following Hurricane Harvey. Litwinenko and White, brothers-in-law who originally hail from Venezuela, knew it was their duty to reinvest in their community and regularly donate to local churches and charities. Their entire staff has recently been participating in No-Shave November, with the restaurateurs donating $50 per employee to GiGi's Playhouse, the Down syndrome achievement centers.

    "People are always looking for new restaurants, something that's different and exciting," says White. "Sugar Land Town Square has continually trusted us to deliver that, and we've had fun while doing it."

    It was Robert White and Victor Litwinenko's first restaurant in Sugar Land Town Square.

    Japaneiro's exterior
    Photo courtesy of Sugar Land Town Square
    It was Robert White and Victor Litwinenko's first restaurant in Sugar Land Town Square.
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    head east

    Eagerly-anticipated Houston barbecue joint hosts weekend preview pop-ups

    Eric Sandler
    Dec 18, 2025 | 3:30 pm
    Eastbound Barbecue food
    Courtesy of Eastbound Barbecue
    Get a first taste of Eastbound Barbecue this weekend.

    One of Houston’s most eagerly anticipated new barbecue joints is giving diners a preview of what’s to come. Eastbound Barbecue will host “Sneak Peak Weekends” every Saturday and Sunday beginning this Saturday, December 20, until the restaurant opens in early 2026.

    Held at the restaurant’s location in the East End (1105 Sampson Street) from 12-4 pm (or sold out), the weekend service gives diners their first chance to try Eastbound Barbecue’s smoked meats, sides, and desserts. That includes, smoked brisket, baby back ribs, jalapeno & cheese sausage, hatch chili lasagna mac & cheese, herbed potato salad, and more. Save room for the two dessert offerings, salted caramel banana pudding and cookie butter cake.

    To distinguish Eastbound’s barbecue, chefs Lopez and Granville use different seasonings than other restaurants, such as rosemary salt in the brisket rub and a miso-caramel sauce that gives its ribs a sweet and savory bite. During the preview, Eastbound’s prices are noticeably lower than many other Houston barbecue joints, with brisket priced at $29 per pound, ribs at $26 per pound, and pulled pork at $22 per pound.

    As CultureMap reported in August, Eastbound unites four friends, Ryan Penn, Ryan Powell, Luis Lopez, and Jake Granville, who also held senior roles at various restaurants owned by prominent Houston chef Ronnie Killen. Since then, the four partners have finished many of the improvements they needed to make prior to opening, including closing in the patio and installing offset smokers on the property.

    For Penn, leaving the Killen’s organization after almost 20 years was a difficult decision, but one he felt he had to make. “I could have worked for [Killen] forever and been happy. It was more along the lines of, if I don’t do this now, I don’t want to be 70 and wish that I had,” he said at the time.

    Eastbound Barbecue food

    Courtesy of Eastbound Barbecue

    Get a first taste of Eastbound Barbecue this weekend.

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