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    cute cookies

    Elegant new cookie bakery with Food Network cred rises in The Heights

    Eric Sandler
    Nov 23, 2020 | 3:51 pm

    A new bakery has debuted in The Heights just in time for the holiday cookie season. The Bearded Baker (518 W. 11th St.) held a quiet soft opening over the weekend and will begin normal, to-go sales this Wednesday, November 25.

     

    The Bearded Baker specializes in custom decorated sugar cookies as well as drop cookies in varieties such as brown butter chocolate chip and oatmeal raisin. It will also sell “cakeletts,” 4-inch round cakes in flavors like dark chocolate with peanut butter-Swiss meringue buttercream.

     

     Allan Hursig is the bakery’s founder and the literal bearded baker. After a career in the energy industry ended abruptly, Hursig began making cookies for friends and family. He developed a social media following by making custom decorated cookies for Texas country music bands and an appearance on the 2019 Food Network Christmas Cookie Challenge, where he finished first runner-up.

     

    “I focused on the quality of the designs and also [making cookies that] taste good,” Hursig tells CultureMap. “I never grew up with a sugar cookie that was soft and moist, usually they were dry and crumbly and kind of chalky.”

     

    Hursig credits his cookies’ soft, slightly chewy texture to using good ingredients and precise techniques. Instead of making icing from a mix, he starts with powdered sugar and egg whites. Bearded Baker cookies are also known for their intricate designs, which have made them popular with various corporate clients and showers of all kinds.

     

    “I don’t want to be one of those cookie people that says you can only have three colors for this price,” Hursig says. “I’ll go out on small details and really take the time to make it elevated, even above what their idea was.”

     

    Moving from his home kitchen to a commercial environment will allow Hursig to ramp up production. He says he once spent 20 hours baking 800 cookies, not including the time to decorate them. It will also provide him with better work-life balance.

     

    “The hardest part for me was, when you work from the house, you don’t have any escape,” Hursig explains. “It’s hard to get any relaxation. I’m trying to watch a movie, but there’s 10 dozen cookies that need something done to them.

     

    “Also having employees is going to be amazing.”

    Allan Hursig.

    Bearded Baker Allan Hursig
      
    Courtesy of The Bearded Baker
    Allan Hursig.
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    Ready. Set. Go.

    Exclusive: New cocktail bar from Houston hospitality stars coming to the Heights

    Eric Sandler
    Jul 2, 2025 | 12:25 pm
    Bobby Heugel Jacki Schromm Ready Room
    Courtesy of Thorough Fare
    Bobby Heugel and Jacki Schromm are opening a new bar in the former Ready Room space.

    The Heights’ growing bar scene will soon welcome a new addition with serious cocktail cred. Anvil owner Bobby Heugel has partnered with bartender Jacki Schromm to open a new cocktail bar in the former Ready Room space (2626 White Oak Drive) in the Heights, the duo tell CultureMap.

    Slated to open in the fall, the still-unnamed cocktail bar will be the latest project from Thorough Fare, the hospitality company Heugel operates in partnership with James Beard Award-winning chef Justin Yu. The group’s portfolio also includes Heights restaurants Squable and Better Luck Tomorrow; cocktail bars Anvil and Refuge; neighborhood bars Catbirds and Blue Lagoon Club; and Theodore Rex, Yu’s fine dining restaurant in downtown that earned a Bib Gourmand designation in the Michelin Guide.

    The new bar will also be Heugel’s first new concept since opening Refuge in 2022. However, since Refuge evolved out of Tongue-cut Sparrow, Heugel’s Japanese-inspired cocktail bar, it retained certain elements from its predecessor. The new project aims to bring a fresh perspective to Houston’s cocktail scene.

     Bobby Heugel Jacki Schromm Ready Room The new bar is expected to open this fall.Courtesy of Thorough Fare

    “While I love Refuge and still think it’s one of the best bars we’ve ever done, it was a continuation of some disjointed history,” Heugel says. “It’s exciting to do a cocktail bar where we get to talk about a fresh concept, fresh ideas — really update those ideas for where the scene is at today.”

    Partnering with Schromm is a key source of those new ideas, Heugel explains. Since moving to Houston from Boston in 2019, she worked with Heugel at both Better Luck Tomorrow and Anvil. Currently, she’s the general manager of Reserve 101, the downtown cocktail bar known for its extensive whiskey selection, knowledgeable staff, and extensive inventory of vintage spirits. Schromm describes Heugel’s invitation to partner with him as “a shock in the most delightful way.”

    “I think it’s every bartender’s dream — when you’ve worked in X amount of spaces with X amount of owners — you start to think, I could do this,” she says. “I thought that was still five-plus years away. We’re jumping into it maybe a little sooner than what my goals were, but it’s incredibly exciting.”

    First opened by restaurateur Ken Bridge in 2018, the Ready Room distinguished itself with its intimate atmosphere, vintage decor, and live music. Permission Whiskey owner Peter Nolan took over operating the bar in 2023. The bar closed last year when Bridge shuttered his Korean restaurant Mapojeong, ending his lease on the property that also includes Ready Room. Neither Heugel nor Schromm are ready to share specifics about the bar’s concept, but Schromm promises it will be a welcome addition to the Heights.

    “What this cocktail bar will become is something that we don’t have in the Heights yet,” she says. “I think it will be a really fun and exciting addition to the Heights community.”

    Schromm has about a month left at Reserve 101 before she devotes her full attention to the new bar. She’s eager to make a splash in a neighborhood that’s recently welcomed new additions like Starduster Lounge and The Kid — and she recognizes how meaningful it is to work with a partner who has a track record as solid as Heugel’s.

    “It does not sit lightly with me. This is an incredible opportunity,” Schromm says. “I don’t think I’ve stopped smiling from the moment that we talked about it. It’s a really rewarding feeling to be recognized like that. Just feeling really blessed and grateful.”

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