For the past month, Uncle Dibbz has been, shall we say, going ham on social media with the myriad videos of alternative Thanksgiving dishes. He’s dropped how-to clips for such recipes as Cajun-roasted turkey, honey-baked ham/hens, oven-bag turkey, and six-piece fried turkey (to go). Basically, if you don’t want to cook a bland ol’ Butterball this Turkey Day, Dibbz has you covered.
Who is Dibbz, you say? Well, he’s a North Jersey-born, Georgia-bred, Houston-based chef who’s been building quite the foodie rep online. Several videos across his TikTok, Instagram and YouTube pages, from his Cajun-boiled fried chicken (2 million on IG) to his “Propose to Me Pasta” (12.3 million on TikTok), has amassed millions of views. But Dibbz (government name: A.H. Bowden) wasn’t always a culinary content creator. He used to spin music back in Atlanta as DJ DiBiase, named after retired wrestler Ted “The Million Dollar Man” DiBiase. “DiBiase is a mouthful to say, so people just always call me ‘D’ or ‘Dibbz’ for short,” says Bowden, 37, during a Zoom interview.
He was making a nice living as a DJ, even serving as rapper Big K.R.I.T.’s touring DJ for a while. But when the pandemic hit, the gigs obviously dried up.
“I was living in Miami at the time,” he says. “And, you know, when you have a lot of time on your hands to think – but also need to figure out a way to, you know, sustain an income and everything like that – the ideas start coming,”
Like most DJs at that time, he was doing live mixes on Instagram. But his days throwing cookout parties in Atlanta inspired him to start doing his cooking videos, where he used his very own seasoning. Of course, he had a lemon pepper blend, which he used in a lemon pepper hot wings video that currently has over a half-million views on TikTok.
“I'm about to go live to DJ later that night, and my phone was just going off with orders,” he recalls. “So I'm like, where are these orders coming from? And it's not from my friends. I'm seeing the cities and the states. I don't know these people.”
Thanks to his videos, which usually end with him saying his signature line “That’s good shawty!” (that’s also the name of his cookbook he released last year), Dibbz went into the seasoning business full time. He eventually hired another person to help send out the piles of orders he was receiving.
He even got an order from former Dallas Cowboy Emmitt Smith, one of his favorite athletes. “I remember doing a book report on him when I was in fourth grade,” he boasts.
Although Dibbz has a flair for making meals that border on decadent, he’s an ardent practitioner of cooking with natural ingredients, especially in his seasoning. He has several low-sodium seasoning, including Bebe’s Salt Free – named after his mother, who had open-heart surgery a few weeks before the pandemic started.
“I don't think a lot of people understand the amount of toxins and chemicals that go into a lot of these seasonings,” he says. “You're starting to see it in the news now. A lot of the foods with certain dyes are being taken off the shelves and things like that.’
Soon, Dibbz moved himself and his new business to Houston, a favorite place to perform as well as a town whose hip-hop got him into music. He cites local chopped-and-screwed gods DJ Screw, Michael 5000 Watts, and OG Ron C as his holy trinity of influences. To give props to the music of his new home, he created a hot sauce – called HXT Sauce – whose uncharacteristically large bottle resembles Promethazine cough syrup (aka the key ingredient in lean, the preferred purple cocktail for the city’s rap community).
“It's not necessarily about promoting that usage,” he says. “But, at the same time, it’s just a homage to one of the factors and influences of screwed-and-chopped music.”
Dibbz still indulges in spinning records from time to time. The Waxaholics’ DJ Big Reeks has gotten him to break out the vinyl a few times during his Thursday-night sets at Alley Kat Bar & Lounge in Midtown. But creating new recipes, dropping delicious content and proving you can eat and live in a hearty, healthy fashion still remains his full-time mission.
“I’m not just talking about eating cauliflower rice all day and every day, but just eat real food,” he says. “We're eating fake food. That's the bottom line. We're eating fake food and my whole purpose is to inspire people to eat real food and that starts with real ingredients, real herbs, you know – real natural seasonings.”
