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    More Than Sexy Lingerie

    More than sexy lingerie: La Perla roars into Houston with new boutique for the luxe life

    Clifford Pugh
    Jul 7, 2015 | 12:01 pm

    For more than 60 years, La Perla has been synonymous with luxurious lingerie, although until recently it has kept a rather low profile as it produced high-quality intimate apparel for a discerning upscale clientele.

     

    But now, under new ownership, the Italian-based company is keeping quiet no longer.

     

    In January, it hosted its first-ever runway show during Paris Haute Couture week, as Naomi Campbell and other top models strolled the catwalk in made-to-measure creations from the La Perla Atelier Collection. It features lace pants, satin basketball shorts and bodysuits, bras and suspenders adorned with crystals, feathers and embroidery.

     
     

      "For us, location, location, location is everything," Biszantz said. "And Houston has an international element, which I love." 

     

     

    The brand now includes a sexy footwear collection, including jeweled sandals and colorful pumps, along with beachwear, perfume, sunglasses, menswear, and, in the fall, a new fine jewelry collection.

     

    A few years ago La Perla never advertised in fashion magazines; now it's a regular in Vogue and W, with high-style campaigns shot by hip fashion phototraphers Mert Alas and Marcus Piggot with models from the Elite network of modeling agencies.

     

    Since Pacific Global Management, which owns Elite, bought La Perla in 2013, the company has expanded at a rapid clip, opening several new stores this year, including a sparkling new boutique in The Galleria, designed by architect Roberto Baciocchi, with a gleaming black-and-white marble facade, marble floors, mirrored alcoves and glamorous dressing rooms.

     

    "The brand has undergone a transformation in the last two years," said La Perla North America CEO Suzy Biszantz, during a recent whirlwind Houston visit. "We’ve opened stores all over the world and renovated many stores. We have acquired some of the most premium real estate there is. It’s really been amazing."

     

     Houston search

     

    For more than three years, La Perla has been looking for a Houston location to showcase its new look, Biszantz said. When an opening came up at The Galleria, La Perla snapped it up, even though at only about 800-square-feet, it is smaller than other new stores across the United States.

     

    "For us, location, location, location is everything," she said. "And Houston has an international element, which I love. And it seems like a lot is going on, in oil and energy and technology. I feel it’s a really robust business market as well. That brings in international tourism, the right kind of profile of customer for us, from Latin America."

     
     

      "A lot of our top clients never step foot into the store. We bring everything to them." 

     
     

    While small, the store has room to showcase its beachwear for summer, lingerie and the new line of lacy, cutting-edge ready-to-wear pieces. "It's a marrying of what's inside can be worn as outerwear," she said.

     

    "It's very high fashion and it’s doing very well here and everywhere. That’s really a departure from people coming in and looking for lingerie. I just watched a lady come in today and buy two of our beautiful pants suits and bustier to go underneath. Not one but two. Our job is to show people that we’re not the same than maybe what they thought about La Perla 20 years ago."

     

    The store also serves as a beachhead for the brand in all of Texas, Biszantz said. "If they want certain pieces from our Atelier collection, some of which are made-to-measure pieces, we’ll find a way through a private appointment. We do that at other boutiques too. A lot of our top clients never step foot into the store. We bring everything to them."

     

     From golf apparel to lingerie

     

    Biszantz joined La Perla in 2008 after a seven-year tenure as president and CEO of The Greg Norman Collection, a premium brand leader in golf-inspired apparel. Are there any similarities between selling selling athletic wear and lingerie?

     

    "Well, the similarity is Texas is a really important market for both," said Biszantz, who spent a lot of time in Dallas, Houston and Austin in her previous job. "In the golf industry and luxury and fashion, you need the right demographic in terms of the customer that cares about craftsmanship and cares about an elevated lifestyle."

     

    When it comes to intimate wear, the American customer really isn't that different from European or Latin American customers, Biszantz said.

     

    "Whether they are based in Latin America or Russia or Paris or wherever, the commonality is they’re an international client and they travel quite a bit. They really understand craftsmanship and they’re looking for quality of product. They feel good about buying an established brand where there’s a reputation there. We see through our own company research that our top clients shop in multiple boutiques of ours throughout the world.

     

    "In every market we have a wide variety in terms of taste and demographics. There isn’t just one profile of one customer. So that’s a nice thing. A lot of times there’s a mom with a daughter. She’s been with the brand for 30 years and comes in with her daughter. I think that’s one of the benefits of being part of an iconic brand with a 60-plus year history. "

    Naomi Campbell showcases a look from the La Perla Atelier Collection at the Paris Haute Couture shows.

    Naomi Campbell in La Perla
      
    Photo courtesy of La Perla
    Naomi Campbell showcases a look from the La Perla Atelier Collection at the Paris Haute Couture shows.
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    WHERE TO SHOP IN JULY

    Where to shop right now: 10 Houston stores with summer fashion finds

    Gabi De la Rosa
    Jul 3, 2025 | 4:30 pm
    Dolly Parton
    Photo courtesy of Kendra Scott
    Kendra Scott’s latest collaboration with Dolly Parton features vintage-inspired pieces with hearts and butterflies, available for a limited time.

    Temperatures are heating up, and so are the fashion finds in the Bayou City. With summer sales in full swing and new limited-time collabs hitting the racks, Houston shoppers can refresh their closets before fall styles roll in.

    And let's be real, the summertime temps will be here through October, so a mid-year update is in order. Here are 10 standout spots to check out this month.

    Chloe Dao
    July marks the halfway point of the year, but it also means the countdown for Chloe Dao's Annual Birthday Sale is officially on. On Saturday, July 26th, shoppers will receive 50 percent off most items in the store (some exclusions apply) from 10 am-12 pm. The sale continues with 30 percent off for the rest of the weekend, and shoppers will also find 25 percent off select Dao Chloe Dao Original Designs.

    Jimmy Choo
    Jimmy Choo recently debuted a line of jelly shoes, blending the nostalgic trend with the brand's signature glamour and craftsmanship. The summertime staple is available in a variety of colors and styles at the Jimmy Choo boutique in the Galleria.

    Kendra Scott x Dolly Parton
    Country music legend Dolly Parton teamed up with Texas jewelry giant Kendra Scott for a second time with a line of vintage-inspired accessories inspired by her music. The limited-time collection features 10 styles, heavily featuring hearts and butterflies.

    La Fragancia
    The premier perfume chain store, with locations across California and Denver, opened its first Houston outpost at Houston Premium Outlets, near Saks Off 5th. It offers high-end fragrances for men and women, carrying all major brands from Armani to Zegna. La Fragancia also specializes in niche perfumes from France, the Middle East, and Italy, as well as exclusive imports and gift sets at discount prices.

    Loewe
    Fans of the luxury Spanish brand known for its iconic puzzle bags can now get their hands on the 10th anniversary Loewe Confetti bag. Available at the Loewe boutique in River Oaks District, the limited-edition design is made from leather and hand-embroidered with thousands of confetti pieces in colors perfect for summer.

    Maison Francis Kurkdjian
    Maison Francis Kurkdjian has officially opened its only Texas boutique at River Oaks District. Houstonians can now discover the world of Kurkdjian's artistry, featuring cult-favorite Baccarat Rouge 540 and exclusive boutique offerings. In celebration of the opening, Houstonians can receive a complimentary gift with purchase and complimentary engraving.

    Perigold
    The leading online luxury retailer recently debuted its first brick-and-mortar store in Highland Village. The massive 20,000-square-foot flagship store features a curated selection of furniture, decor, and lighting, showcasing over 150 luxury home brands. [Editor's note: Read CultureMap's full visit to the store here.]

    Rag & Bone
    The iconic denim retailer recently opened a boutique in Houston Premium Outlets. Customers can find favorites, including authentic heritage clothing with modern details for both men and women.

    Tiffany x Pharrell Williams
    Available at Tiffany in The Galleria, the Tiffany Titan by Pharrell Williams collection incorporates sharp spear-like spikes in everything from necklaces and earrings to bracelets and rings. The collection is available in 18K gold or titanium, featuring all-metal and diamond styles.

    Veronica Beard x Head Sportswear
    The exclusive Veronica Beard x Head Sportswear capsule collection is available at Veronica Beard in River Oaks District. This eight-piece collection, designed for athletes and fashion enthusiasts, features versatile women's tennis and activewear, crafted in Head's signature high-performance fabric. The new line includes a zip-front dress, jacket, skort, and top set, as well as a bra and leggings in limited-edition colorways of white, sage, and terracotta, complementing Veronica Beard's Pre-Fall 2025 collection.

    Dolly Parton
      

    Photo courtesy of Kendra Scott

    Kendra Scott’s latest collaboration with Dolly Parton features vintage-inspired pieces with hearts and butterflies, available for a limited time.

    jimmy chookendra scottriver oaks districthouston galleriawhere to shop in houston
    news/fashion
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