New home pop-up shop in Montrose lures preservation lovers and hip young professionals
What: homeIdentity Pop-Up shop launch
Where: Pop-Up Shop on Montrose Blvd.
The 411: Enthusiastic philanthropists and partygoers with a keen eye for design gathered to celebrate the launch of homeIdentity, a luxury contemporary home goods pop-up shop. Guests perused sleek and cozy vignettes of Kartell furniture atop Nani Marquina carpets while bidding on a Kartell Victoria Ghost chair. All funds were donated to Pier & Beam, a young professionals group in support of Preservation Houston.
On hand to host guests were co-owners Marcelo Saenz and Adrian Dueñas, along with Jim Parsons, director of special projects at Preservation Houston, and Pier & Beam representatives Nicole and Joey Romano. HomeIdentity’s permanent location on West Alabama will open in November, with the pop-up at 4411 Montrose continuing through summer.
Guests nibbled on light bites from Cordua Catering and sipped on Deep Eddy Vodka and Circulo Tequila cocktails, Saint Arnold Lawnmower and bubbly from Crimson Lounge while enjoying music played by DJ Lewis Grell.
Who: Spotted in the see-and-be-seen crowd wereYvonne Boustany, Katwing Comby, Karen Lix, Lindsay George, Brooke and Greg Candelaria, Emily Cotton, Todd Fiscus and Ceron, Daniel Dror, Caroline Starry LeBlanc, Tiffany Halik, Amy Johnston, Arliss Newman, Will Miraglia, Catherine Rodriguez, Catherine Sovany, Vasco Galvez, Colleen Wagner, Katie Jernigan, Julia Davis, Katie Green, Scott Seligman, Claudia Jimenez, Evelyn Escobar, Jeff Harrison, Clay Cessna, Dave Morris, Katie Patterson, Paige Johnson, Brad and Vanessa Leedy, Conor McEvily, Thelma Ginsburg, Francys Davis, Tom Pikey and Keri Jo Mccrory.