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    Now brewing in The Heights

    Unique new coffee shop and roastery brings the buzz to The Heights

    Eric Sandler
    Jun 18, 2020 | 4:15 pm

    A new coffee shop has local caffeine junkies buzzing. Tenfold Coffee offers a bean-to-cup approach that sets it apart from other Houston coffee shops.

    Located behind Johnny's Gold Brick at 101 Aurora St., Tenfold features a clean, modern space that's anchored by a familiar-looking order counter topped with a gleaming espresso machine and a mix of tables. So far, so familiar.

    When they look to the right, they'll see something a little more unusual — Tenfold's roastery and burlap bags filled with raw coffee beans. Sure, lots of coffee shops utilize locally roasted beans, but Tenfold allows customers to witness the process taking place.

    Look to the left and they'll see a side room where proprietor Jacob Ibarra will lead classes to teach both Tenfold's wholesale clients and enthusiast customers the finer points of brewing and tasting coffee. He's uniquely suited to that role; the native Houstonian and Texas A&M graduate (aka, former student) has devoted his life to teaching others how to brew the perfect cup.

    Ibarra spent 10 years traveling around the world to source coffee — first for cafes in Seattle and then in Melbourne, arguably the most coffee-obsessed city in the world. He brings all of that expertise to Tenfold, which means the beans the shop roasts and brews come from farms he's personally visited.

    During a recent visit, Tenfold brewed a pour over made with natural coffee from a farm in Ecuador. As Ibarra explains, "natural" means the whole bean is allowed to dry in its husk before being shelled and roasted. The result is a brighter, more acidic coffee that drinks with a berry-like sweetness. In the near future, he'll roast beans of a different coffee species grown at the same farm, allowing customers to taste the difference between the two varieties.

    In addition to all of the usual espresso beverages, Tenfold offers drip, pour over, and cold brew, plus a selection of teas. The shop has taps that Ibarra will use for local beers and at least one nitro tea. Eventually, the shop will add food; for now, it serves pastries from EaDo bakery Koffeteria.

    The Heights is home to a number of coffee shops that serve excellent drinks. Tenfold makes the neighborhood an even stronger for destination for coffee lovers.

    Tenfold Coffee opened last week.

    Tenfold Coffee exterior
    Photo by Eric Sandler
    Tenfold Coffee opened last week.
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    truffle masters recap

    Street corn shines at Houston's truffle-powered chef competition

    Eric Sandler
    Mar 12, 2026 | 5:32 pm
    Truffle Masters 2026
    Photo by Daniel Ortiz
    Marcus Benedict, Daniella Johner, and chef Luis Roger of MAD and BCN.

    One of Houston’s top Mexican restaurants took the top prize at this year’s Truffle Masters competition. Victoria Elizondo, chef-owner of Cochinita & Co., bested 24 other Houston chefs with Elotitos, corn brushed with chiltepin aioli, dusted with seven chile spice, and finished with shaved truffles and Parmesan.

    “The team killed it last night,” Elizondo wrote on Instagram. “We won 1st place at @thetrufflemasters all while having fun and cooking with love! Food doesn’t need to be fancy, it just needs to be made with corazón!”

    The attention couldn’t have come at a better time. As CultureMap reported last month, Cochinita & Co. is currently in the process of opening a second location in Lindale Park. Customers can invest in the project via the NuMarket platform in exchange for credits at the restaurant.

    Second prize went to Camaraderie in the Heights for its black sesame and black truffle gelato, while Cocody, a French restaurant in River Oaks, took third place for its truffle-shaped Lollys Persillade Escargot Cromesquis, essentially an escargot lollypop with with black truffle and quail egg in the middle.

    Montrose sushi restaurant Soto won People’s Choice with its Engawa fin muscle with truffle balsamic unagi sauce, kizami, and chocolate black truffle masago arare. Aniket Bhingare, a bartender at Michelin-starred restaurant Musaafer, won the cocktail competition with his Pour Me a Slice, made with truffle and herb-infused and a clarified mix of roma tomatoes, fresh basil, oregano, basil, and truffle oil.

    Other standout dishes included a Yukon Gold potato with truffle brown butter from Michelin-recognized sushi restaurant Hidden Omakase, truffle s’mores from Israeli-inspired steakhouse Doris Metropolitan, beef tartare and truffle ice cream from fine dining sushi restaurant Katami, and Credence’s truffle duck sausage with plums and truffles. Maximo, a Mexican restaurant in West U., maximized (sorry) its truffle usage with a Cachetada de Barbacoa Taco, made with nixtamalized truffle tortilla, truffle-braised barbacoa, and sottocenere al tartufo cheese with black garlic-habanero salsa

    More than 350 attended the sold-out affair, which took place at the Astorian events space in Sawyer Yards. The judging panel include both media members (such as this author) and hospitality pros. A portion of proceeds will be donated to the KNOWAutism Foundation.

    Truffle Masters 2026

    Photo by Daniel Ortiz

    Marcus Benedict, Daniella Johner, and chef Luis Roger of MAD and BCN.

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