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    Marlowe Man

    Sexy Marlowe Man lures condo buyers downtown with those bedroom eyes

    Barbara Kuntz
    Barbara Kuntz
    Mar 28, 2015 | 1:00 pm

    Move over Marlboro Man and The Most Interesting Man in the World.

    There's a new marketing hunk in town, and Marlowe is his name: A sexy, handsome man with spellbinding eyes ready to swoon you into joining his swanky downtown pad at the proposed 20-story Marlowe Houston luxury residential tower to be built at 1311 Polk St.

    The initial Marlowe ad campaign, as shown on the property's website, states, "Meet Marlowe and his stylized condos." Modelesque Marlowe, most likely wearing an Armani suit and with a trendy stubble, is staring right at you, giving his best seductive stare.

    "Marlowe is the poster boy for ownership," Davis says. "Marlowe is smarter than you: He traded rent for ownership."

    "Marlowe was created by developer Randall Davis and creative director Natalie Davis during a creative brain storm session," Davis responds to an email from CultureMap. "He naturally came to life, so we decided to run with the concept."

    Who is this "Marlowe?," CultureMap asks.

    "Marlowe is the poster boy for ownership," Davis says. "Marlowe is smarter than you: He traded rent for ownership."

    Whether the campaign ever reaches the successes of the Marlboro Man or the Dos Equis spokesperson, Marlowe Houston is promising contemporary elegance in one-, two- and three-bedroom floor plans, as well as seven "exclusive" penthouses in the 100-unit tower over a 162-slot parking garage. Amenities include 24-hour concierge, valet parking, fitness center, steam and massage rooms and a state-of-the-art fitness center. Houston EB5, a partner in the suave adventure, also mentions on its website a "Starlight" pool and hot tub as plans for the property.

    Condo sizes range from 900 square feet for the single bedroom units to 3,000 square feet for the largest apartments, including the penthouses. Prices start at $420,000 and escalate to $1.485 million.

    Estimated groundbreaking is set for June, with projected completion sometime after the 20-month construction period. No total project costs are available at this time, but sales offices open April 1.

    The Marlowe campaign won't include a female poster girl, Davis says. Marlowe's the man for the job.

    Rendering of Marlowe Houston, a 20-story luxury residential tower set for 1311 Polk St.

    Marlowe Houston 20-story high-rise rendering downtown Houston March 2015
      
    Houston5b.com
    Rendering of Marlowe Houston, a 20-story luxury residential tower set for 1311 Polk St.
    unspecified
    news/real-estate

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    rent affordability news

    Houstonians need to make nearly $68,000 to afford rent in 2025

    Amber Heckler
    May 13, 2025 | 12:30 pm
    Dolce Midtown Apartments Houston
    Photo courtesy of Dolce Midtown Apartments
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    A new rental report from Zillow has revealed Houston renters need to make about 23 percent more money than they did five years ago in order to afford rent in 2025.

    Zillow analysts examined the income needed to afford rent in 50 major U.S. metros, and determined rent prices in each city as of April 2025.

    The average Houston renter needs to make $67,731 a year to afford living in the city, the report found. To afford rent for a single-family home, the income needed increases even further to $85,017.

    Despite Houston's rising rent cost of living, it's still more affordable than many other cities. Nationally, the average income needed for someone to comfortably afford rent comes out to nearly $81,000. The study says that figure has increased nearly 35 percent since 2020.

    "Housing costs have surged since pre-pandemic, with rents growing quite a bit faster than wages," said senior Zillow economist Orphe Divounguy. "This often leaves little room for other expenses, making it particularly difficult for those hoping to save for a down payment on a future home. High upfront costs are often overlooked, which can keep renters in their current homes."

    Rent prices in Houston averaged $1,693 last month, which is less costly than the national average rent price of $2,024. Additionally, Houstonians are spending about 24 percent of their income on rent, while the typical American spends almost 30 percent of their income on rent.

    Renters are also saving hundreds of dollars in comparison to those that own their homes, as a recent SmartAsset study discovered the median monthly housing costs for a Houston homeowner came out to $2,219.

    At least we're not living on the East or West Coast, where eight U.S. metros require six-figure incomes to afford rent. Residents in San Jose, California need to make $136,532 a year to afford rent, the highest out of all 50 U.S. cities. Rent prices in San Jose came out to $3,413 in April.

    Here's how much money renters need to afford living in other Texas metros, according to Zillow:

    • Dallas – $71,413
    • Austin – $68,840
    • San Antonio – $58,590
    zillowhousing reportrent pricesaffordabilityhouston
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