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    RodeoHouston 2017

    Aaron Watson turns NRG Stadium into a big ol' honky tonk at RodeoHouston opener

    Jayme Lamm
    Jayme lamm
    Mar 7, 2017 | 11:45 pm

    The fringe, cowboy boots, vests and cowboy hats have officially landed in Houston. The entertainment portion of the Houston Livestock Show and Rodeo officially got underway Tuesday night when Aaron Watson, headlining his first RodeoHouston concert, took to the rotating stage right after a bright display of fireworks and tipped his hat to the audience.

    Opening night was a little different this year as the Texas country singer did something that hasn't been done since George Strait did it back in 2001 at AT&T Stadium in Arlington — a live CD/DVD of his performance. Watson tweeted about it earlier in the afternoon.

    With an opening night audience of 51,986, it wasn't the biggest in terms of Rodeo attendance, but the seats at NRG Staidum were certainly filled with some of Watson's most hardcore — and loud — fans around. "I hear ya, I love ya," he shouted back to the hollering fans at one point.

    Watson totally dressed the part in a black cowboy hat, tucked-in buttoned-down shirt and, of course, boots and jeans, and he was humble, honored and excited to take it all in. "At first I was a little bit nervous but then I realized this was nothing but a big ol' honky tonk tonight. Playing RodeoHouston is just about as good as it gets," he told the crowd.

    Watson took some time to honor the first responders in the audience, asking them to stand and encouraged fans to "look at all these heroes." Definitely some big, deserved cheers eminated from the Houston crowd. He also reminded everyone in attendance that it doesn't matter who's in the White House, we are lucky to live in the United States, which pumped up the crowd even more.

    Getting totally caught up in the lyrics of "That's Why God Loves Cowboys," people were two-stepping their way into the nacho line.

    "I'm telling you girls, I cry like a baby, I got issues," he said before singing the hit "Bluebonnets" that he wrote for the daughter that he and his wife lost five years ago. Cell phone lights, the new form of lighters in the stands, lit up during this beautiful tribute, while Watson did his best to hold back the tears and sing from his heart. A true cowboy indeed.

    "It's hard to believe I'm on this stage tonight," Watson shared with the crowd as he talked about the ups and downs in his career.

    The Amarillo native even added some humor to his performance, saying, "All the proceeds from my new album go straight into my wife's purse." If he was nervous, he certainly hid it well.

    He did his thing, sang his songs and rolled out like an old freight train — exactly how the Houston Rodeo should be done. The other performers have quite an act to follow. Plus, a fiddle on stage is hard to top.

    Needless to say, Houston has waited all year for the rodeo and thank goodness it's back. The stage has been set.

    Set List:
    These Old Boots Have Roots
    Freight Train
    Real Good Time
    Raise Your Bottle
    God Loves Cowboys
    That Look
    Outta Style
    Bluebonnets
    They Don't Make 'Em Like They Used To
    Fencepost
    Wildfire
    Getaway Truck
    July in Cheyenne





    "It's hard to believe I'm on this stage tonight," Aaron Watson shared with the crowd.

    Aaron Watson at RodeoHouston opener 2017
    Photo by Michelle Watson/CatchLight Group
    "It's hard to believe I'm on this stage tonight," Aaron Watson shared with the crowd.
    houston-rodeorodeo
    news/entertainment

    In the spotlight

    Houston reels in new rank among 10 best cities for filmmakers in 2026

    Amber Heckler
    Feb 27, 2026 | 4:00 pm
    Filmmaking, best cities for filmmakers
    Photo by Kyle Loftus on Unsplash
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    Houston has just snapped up new recognition as the No. 10 best place to live and work as a filmmaker in North America, according to MovieMaker Magazine's annual report, "The Best Places to Live and Work as a Moviemaker in 2026."

    The Bayou City has made improvements after ranking 12th in the magazine's 2025 list.

    The annual list ranks the best cities in the U.S. and Canada for individuals to live while working in the film industry, based on production spending, tax incentives, cost of living, the prevalence of "local film scenes," and additional factors. The list is divided into two categories: 25 big cities and 10 smaller cities or towns.

    The spotlighted cities are the places where the publication believes filmmakers "have the best chance of both succeeding in the famously difficult entertainment industry, and making [their] own art."

    For up-and-coming filmmakers that want to live in Texas, MovieMaker says doing it in Houston is "more sustainable than ever" thanks to incentives like the Texas Moving Image Industry Incentive Program, which increased its production grant rebate from 22.5 percent to up to 31 percent for qualified in-state spending. The report also said Houston has an "arms-wide-open" approach for filmmakers.

    "As the biggest city in Texas, and fourth biggest city in America, Houston has nearly every type of location, from cityscapes to piney woods to rolling hills to nearby farmland," the report said. "It’s close to Galveston Island and the Gulf of Mexico, and car commercials love the absence of billboard advertising."

    MovieMaker also highlighted Houston's diversity, its low cost of living compared to the national average, and its local festivals like the Houston Cinema Arts Festival and Houston Latino Film Festival.

    "The city has enough film crew for two to three sizable features, and recent shoots have included the thrillers Eleven Days, with Taylor Kitsch, and A Love, from director Courtney Glaude, Tyler Perry Studios’ executive creator of Scripted and Unscripted," the report said. "Houston is also notable for a strong contingent of films with budgets under $1 million."

    Elsewhere in Texas, Austin ranked as the No. 5 best place to live and work as a filmmaker in North America. Dallas ranked seventh, while neighboring Fort Worth ranked 12th. San Antonio appeared as No. 14, and El Paso landed 25th on the list.

    filmmakingmoviemaker magazinerankingscity lifeentertainmenthouston
    news/entertainment
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