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Hello Sunshine

Texas twins launch online lifestyle shop that captures good vibes of a global vacation

Diana Oates
Jan 18, 2015 | 2:10 pm

Texas twins Amanda and Laura Ernst are on a mission to spread the good vibes associated with vacation through new lifestyle e-store Sunshine Tienda. “The peace you feel when traveling is pure bliss,” says Laura, who lives in Dallas.

“When you can take a little something from that oasis and bring it back into your everyday life, you keep a little of that peace with you,” she adds.

The sisters, both grads of LIM College, had always wanted an online shop. But a remarkable and personally satisfying trip to Puerto Rico finally pushed them to sell the products they knew would make people’s post-vacation happiness linger.

A lthough the items vary in function, they share one trait: the ability to transport the buyer to an exotic place, if only for a moment.

With Amanda in Austin, the two spent many a Skype session brainstorming about the perfect merch. The result, thus far, has been beautiful baskets, vibrant blankets, embroidered clutches and jewelry. Although the items vary in function, they share one trait: the ability to transport the buyer to an exotic place, if only for a moment.

“All of our fair-trade products make you feel like you’ve just walked into a thatched-roof tienda on the coast in the Yucatan or into a bustling Bolivian market,” Laura says. “We carry a vibrant product mix, from straw bags and olivewood bowls to embroidered clutches and bright brass earrings and everything else in between.”

All of the goods are handmade by artisans around the world — whether they reside in Brooklyn or Africa. And each has a pretty cool story. Prices range from $15 to $100.

The goal for the girls’ business, which launched on Thanksgiving Day 2014, is simple: to sell products they love, but also to inspire others to search the world for treasures.

“We may not have the luxury to live our lives in ‘vacation mode’ all the time,” Laura says, “but we can sure try.”

Turquoise serape blanket ($49).

blue serape, sunshine tienda
Photo courtesy of Sunshine Tienda
Turquoise serape blanket ($49).
unspecified
news/innovation

innovation starts here

Houston soars onto new list of 10 best large U.S. cities for startups

Amber Heckler
Dec 16, 2025 | 4:30 pm
Houston
Photo by Jan Bolz on Unsplash
Houston may be the next city infiltrated by "tech bros" in 2026.

Houston's favorable economic climate is enticing new opportunities for entrepreneurship and growth, and now the city is being hailed as the 7th-best U.S. city for starting a new business.

The recognition comes in CommercialCafe's recent "Best Cities for Startups" report, published December 10. The study analyzed large U.S. cities across two population categories – cities with more than 1 million residents and cities with populations between 500,000 and 1 million residents. The report analyzed relevant metrics such as office or coworking costs, Kickstarter funding success, startup density, and survival rates, among others.

Across the biggest U.S. cities with over a million residents, Phoenix, Arizona landed on top as the No. 1 best place to start a new business.

The report's findings revealed 10.6 percent of all businesses in Houston are startups that have been active for less than a year. These new businesses have a survival rate of 64.5 percent, meaning just under two-thirds of all startups in the city will still be running up to five years after they were first established.

Over the last five years, the number of new businesses established in Houston has grown nearly 15 percent. CommercialCafe said new businesses in cities with high startup growth rates tend to "attract top talent" which can eventually lead to securing "vital funding for expansion."

Independent professionals – also known as freelancers – are another crucial resource for new businesses that may need "specialized services" for a fixed amount of time, the report said. Houston's freelance workforce has grown about 9 percent from 2019-2023, and the analysis found there were 97,295 freelancers working in Houston in 2023, compared to 89,528 in 2019.

"Generally, cities in the South and Southwest have experienced strong growth during the surveyed period, in contrast to California cities like Los Angeles and San Diego, where the share of freelancers and gig workers has either stagnated or slightly declined," the report said.

Houston boasts the second-cheapest office space rent nationally, the report additionally found. The average asking price for a 1,000-square-foot workspace (for five employees) in the city added up to $27,124 annually. For startups that want greater flexibility for their workers, the annual cost for a coworking space for the same number of employees in Houston came out to $13,200, which is the fourth-most affordable rate in the U.S.

Other Texas cities with attractive economic environments for startups
CommercialCafe also revealed that Texas as a whole is one of the strongest states for starting a new business. Other than Houston, San Antonio (No. 2), Dallas (No. 3), and Fort Worth (No. 4) were also recognized among the top 10 best places to start a business in the category of U.S. cities with more than a million residents.

Austin topped a separate ranking of best cities to start a business with 500,000 to 1 million residents.

"Specifically, the Texas capital was the frontrunner for indicators that looked at the overall share of startups within the local economy, as well as growth rates in five years (2019 to 2023)," the report said. "On top of that, Austin also topped the rankings for its percentage of college-educated residents and its consulting firms, which provide vital support for burgeoning enterprises."

The top 10 best cities to start a new business are:

  • No. 1 – Phoenix, Arizona
  • No. 2 – San Antonio, Texas
  • No. 3 – Dallas, Texas
  • No. 4 – Fort Worth, Texas
  • No. 5 – Jacksonville, Florida
  • No. 6 – San Diego, California
  • No. 7 – Houston, Texas
  • No. 8 – Philadelphia, Pennsylvania
  • No. 9 – Chicago, Illinois
  • No. 10 – Los Angeles, California
business economy entrepreneurs innovation new businesses rankings startups houston
news/innovation
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