The perfect pint used to be all about the pour. Not anymore, thanks to Bottoms Up draft beer dispensers — and Houston is getting its introduction to the innovative new system just in time for the NCAA Final Four.
Straight out of Montesano, Wash., the system is making its H-Town debut at Discovery Green during The Big Dance Concert Series. Bottoms Up works by placing a special cup — these have a magnetic disk covering a small hole at the bottom— on a post. The machine dispenses the beer from the hole in the bottom (hence the name) and then drops the magnetic disk to seal it.
As the liquid begins to pour in, the magnet floats up until the cup is full and then promptly rebounds back to its starting position. The idea for the ingenious machine came to president, founder and chief technology officer Josh Springer in a dream.
“My dad challenged me to figure it out and make it work,” Springer says.
And work it does. Springer’s invention has been credited with filling up to 56 beers in 60 seconds and has a 96 percent keg yield, meaning it wastes far less of the good stuff. The apparatus is a slam dunk at large sporting venues such as the Tennessee Titans', New Orleans Saints' and University of Nevada, Las Vegas' Stadiums.
Although a home unit isn't due to hit the market until 2013, the current industrial system comes available with either two or four nozzles. Marketing gurus, take note – at least one Las Vegas restaurant has slapped a logo on the magnetic chip and is running a promo for free wings if you bring it in with you on your next visit. Buffalo Wild Wings, are you listening?
If you plan to be downtown taking part in the March Madness festivities, stop by Discovery Green and have a cold one courtesy of the Bottoms Up Draft Beer Dispensing System. Cheers to a permanent unit finding its way to our hometown soon.
Watch the Bottoms Up system fill 56 beers in 60 seconds: