Real Estate 2012
Goodbye, Prudential

Gary Greene Realtors switches affiliation to Better Homes and Gardens Real Estate

Gary Greene Realtors switches affiliation to Better Homes and Gardens Real Estate

Prudential Gary Greene Realtors, ranked as the largest residential realty firm in Houston, is leaving the Prudential brand and switching to the Better Homes and Gardens franchise network. The firm’s 850 agents were informed of the move Tuesday morning, a spokeswoman for the firm said. The Gary Green Prudential yard signs will be switched to Better Homes are Gardens Real Estate signs as soon as possible, the spokeswoman said.

Gary Greene, founded in 1963, has 20 offices in the greater Houston area. According to the Houston Business Journal, it is the largest residential realty firm in the city.

In May 2012, REAL Trends magazine ranked the company among the top 60 residential real estate brokerages in the U.S. in both sales volume ($1.58 billion) and transaction sides (6,509) for 2011.

Gary Greene is owned by Mark Woodroof and Marilyn Eiland.

“Bringing our company into the Better Homes and Gardens Real Estate network was a strategic decision for us,” said Woodroof. “The brand will best support us in providing unparalleled consumer real estate experiences and company growth opportunities in the Greater Houston area.”

Better Homes and Gardens Real Estate LLC, is part of the Realogy Corp. of Parsippany, N.J. The Better Homes and Gardens Real Estate network includes approximately 7,500 sales associates and more than 200 offices in Canada and 24 in the U.S. 

Prudential Gary Greene Realtors, Mark Woodroof, realtor, broker, Marilyn Eiland
Mark Woodroof and Marilyn Eiland, partners with Prudential Gary Greene, Realtors, at a 2010 event Prudential Gary Greene/Facebook