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    Taste of the NFL

    NFL picks UH for gigantic Super Bowl foodie fundraiser with pricey admission

    Eric Sandler
    Oct 13, 2016 | 8:30 am

    Houstonians are starting to get a sense of the extent to which the Super Bowl will dominate life around the city for the week before the game. Even the charity events associated with the run up to the game are super-sized.

    On Tuesday, Taste of the NFL announced that its Party with a Purpose will be held at the University of Houston on February 4, 2017, one night before Super Bowl Sunday. The event is similar to tasting fundraisers like the annual Rodeo Uncorked! Roundup and Best Bites Competition, but with an important twist.

    Each NFL city is represented by a chef from one of its premier restaurants, who is then paired with a current or former NFL player. Cafe Annie chef-owner Robert Del Grande will represent Houston at the event, just as he did at first Taste of the NFL 26 years ago. As many as 2,500 people are expected to attend.

    Autographs, photography, and social mingling are included in the price of admission, which starts at $700. Money raised at the event is distributed to the food banks in all 32 NFL cities. In the event’s history, it has raised over $25 million — enough to supply 200 million meals to families in need.

    “We play a role that we’re really proud of,” said Taste of the NFL founder Wayne Kostroski at a press conference. “The players, the chefs, the celebrities, it’s not a paid gig. It’s everybody working out of their heart to help families — not only where the Super Bowl takes place but in each of the other 31 NFL cities. We’re very privileged to carry that banner and help people throughout the country.”

    For the first time, Taste of the NFL has affiliated with a university to hold its event, and UH President Renu Khator couldn’t be more thrilled about the opportunity that hosting the event means for the school’s students, faculty, and staff.

    “This is very exciting for us,” Khator said. “As you can see, it’s a party with a purpose. We are a university with a purpose. We are both mission-driven. Our missions have combined together. It’s about opportunities.”

    In addition to UH, the Texas Medical Center will also participate as the official Chef Host for Taste of the NFL. Chef Jon Buchanan, executive chef of Medical Center restaurant Third Coast (the replacement for Trevisio), will represent TMC at the event.

    “Houston is a foodie town,” Khator said. “We have great food here. We’re going to welcome great chefs from all over. I think it’s going to be a fantastic event come Super Bowl.”

    Jon Buchanan, Robert Del Grande, Robert C. Robbins, Wayne Kostroski, Renu Khator, Mark Riley, Brent Gorman.

    Taste of the NFL Jon Buchanan, Robert Del Grande, Robert C. Robbins, Wayne Kostroski, Renu Khator, Mark Riley, Brent Gorman
    Courtesy Photo
    Jon Buchanan, Robert Del Grande, Robert C. Robbins, Wayne Kostroski, Renu Khator, Mark Riley, Brent Gorman.
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    a new record

    Houston Livestock Show and Rodeo commits over $30 million to education

    Jef Rouner
    Dec 2, 2025 | 10:00 am
    Houston Livestock Show and Rodeo cattle exhibition
    Courtesy of the Houston Livestock Show and Rodeo
    The money supports studies in fields such as animal husbandry.

    The Houston Livestock Show and Rodeo continues its annual tradition of breaking its own record when it comes to educational endowments. On Giving Tuesday, the organization pledged to disburse $30,353,380 in 2026 in the form of scholarships, grants, and other funding.

    “This milestone moment of reaching $30 million in a single year highlights the Rodeo’s unwavering dedication to Texas youth and education,” HLSR president and CEO Chris Boleman said in a statement. “Thanks to our loyal donors, sponsors, more than 36,000 volunteers and dedicated attendees, 2026 will reach historic heights in supporting the next generation of leaders, agricultural professionals and organizations that share the Rodeo’s mission.”

    This brings the total of education funding provided by the Rodeo since 1932 up to $660 million. Last year's $28 million commitment also set a new record.

    One innovation this year is the establishment of the Area Go Texan Vocational Scholarship, a program that expands on the relationship with 68 Texas counties through the Area Go Texan affiliate program. One student from each county will receive $6,000 toward a degree or certificate in a vocational field at a Texas nonprofit college or university. Another $500,000 in vocational scholarships will awarded to 10 schools in 2026. Guidelines for applying can be found at this link.

    In total, the Rodeo will hand out $15,126,000 in scholarships, $11,273,500 to junior exhibitors, $3,430,880 in grants, and $523,000 in graduate assistantships. Grants will be awarded to 82 Texas institutions and organizations, such as Arts for Rural Texas, BridgeYear, The Bryan Museum, Diversity in the Arts and Entertainment, Greater Houston Partnership Foundation, Multicultural Education and Counseling through the Arts (MECA), Space Center Houston, Texas State University Development Foundation, and University of St. Thomas at Houston.

    Money for the annual endowment is raised through the annual auctions, sales of livestock and art, and through charitable donations. The goal of the endowment program is to promote study and research in agriculture, animal husbandry, and other fields that directly benefit the Rodeo.

    The Rodeo is scheduled to run from March 2 – 22, 2026. More information on performers, attractions, and vendors can be found at RodeoHouston.com. Scholarship applications are open through February 2, with funds being awarded in summer 2026.

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