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    enough already

    Ken Hoffman has feedback fatigue from too many online surveys

    Ken Hoffman
    Jul 1, 2024 | 1:30 pm

    My buddy Ed recently bought an Audi SUV.

    “A week later, I got a survey from Audi asking me about my experience buying the vehicle. After almost an hour of filling it out, I gave up. I went to the end where it asked for a final comment. I said this survey made me wish I had bought a BMW.”

    It seems like everything you do, everywhere you go, or whatever you buy ends up with a survey in your email. “How did we do? Please take a few minutes and complete this survey.”

    Survey overload

    Last week I ate at a restaurant. I ordered my usual, a bacon cheeseburger and fries. Then I got a survey in email. I don’t know how they tracked me down. I guess I dropped my card in a fish bowl for a free lunch.

    The survey asked what I thought about the service, the quality of food, was the waiter polite, did anybody from management drop by my table, and whether someone thanked me by my name when I left.

    By my name? When I’m eating a burger, I prefer to remain anonymous. I’m not joining a Thursday night bowling league with the waiter.

    My first mistake was playing golf a couple of weeks ago. Then came the survey: How was your golf experience? Were you addressed by your name? (Again, let’s keep this professional.) How was the friendliness of the staff? How was the knowledge of the staff? How long did it take for your round? How likely are you to recommend this golf course to others? What did you like most about your golf experience? (The ride home.)

    Then the survey asked for my phone number in case they wanted to ask me follow-up questions. So I gave them Reg “Third Degree” Burns number. I’ve suffered enough.

    I visited Europe last month. I stayed in three different hotels. Each hotel asked me to fill out a survey. On top of that, Expedia sent me a survey to review my check-in at each hotel.

    Then the airline got into the act. How was my flight, how was the boarding process, did I enjoy the meal, was the staff courteous?

    How would I know? When I fly long-distance, I pop a little helper and I’m comatose before wheels up. I wake up on final descent, wipe the drool off my face, and stumble to baggage claim.

    I had a guy fix my garage door opener remote. He sent me a survey and asked me to post it on either Facebook or Google.

    I called to make a doctor’s appointment for my annual full cavity search. I got a survey asking about the person who answered the phone and made the appointment. Not the doctor – the receptionist.

    If you look at your receipt at fast food restaurants, often you’ll find a link to a survey to review the food and service. If you complete the survey, you’ll get a free Whopper or Big Mac or some other bribe.

    My supermarket has a built-in survey on the credit card scanner. I hit “skip.” When I check my email, as soon as I see “Let us know how we did,” I hit delete.

    Restaurants, take note

    I asked several friends, do you get a lot of surveys in email from restaurants, etc.? They all said yes. Too many. They all said they don’t fill them out.

    That’s how I feel. If a restaurant wants to know how its service is, they should hire one of those secret shopper companies. Or pay me for my opinion.

    I’m not a good one to ask, anyway. I’m not someone who sends back food or demands to speak to the manager.

    One of my favorite dishes is chicken fried steak. I always order it dry, without the cream gravy, or whatever that glop is. I know it ain’t gravy. When I forget to say hold the gravy, I take a butter knife and scrape it off. I don’t send it back. It was my mistake.

    Last week, I ordered wings at a sports bar. The wings arrived cold, covered with so much Buffalo sauce it was closer to eating Campbell’s Chunky Soup. Didn’t send it back.

    A few months ago I got a burger that was still frozen in the middle. The ice crystals were crunchy. Didn’t send it back. Actually it was very refreshing.

    The exception to the rule

    I can remember only one time I squawked about service. I was on a plane from Houston to New York. One row directly in front of me was a large human being who, to be kind, stunk. He also snored like a mountain lion. He was gassy if you catch my drift, and downwind was the last place you wanted to be.

    I called the flight attendant over. I whispered, “This guy is killing me. I have to breathe though a sweater.” When they saw me talking to the flight attendant, several other passengers spoke up. The flight attendant told us that he already was in contact with the airline and every passenger within four rows, front and back, both sides of the aisle, would receive compensation. I think we got a $50 credit or something.

    I’ll eat a frozen hamburger, but inhaling someone else’s passed gas, that’s where I draw the line.

    Online survey ipad

    Image by Midnight Studio via Getty Images

    Ken Hoffman has gotten tired of online surveys.

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    Editor’s note: As 2025 comes to a close, we're looking back at the stories that defined Houston this year. In our City Life section, readers will notice several of our local universities earned high praise from prestigious global and national publications. Houston's sprawling suburbs continued to skyrocket in popularity for their livability and safety, and no top-10 list is complete without mentioning the city's wealthiest residents. Read on for the top 10 Houston City Life stories of 2025.

    1. 2 Houston universities named among world’s best in 2026 rankings. These two high-performing local institutions – Rice University and University of Houston – are in a class of their own, according to the QS World University Rankings 2026. QS (Quacquarelli Symonds) compiles the prestigious list each year; the 2026 edition includes more than 1,500 universities from around the world.

    2. Richard Kinder is Houston's richest billionaire in 2025, Forbes says. The Kinder Morgan chairman is the 11th richest Texas resident right now, and ranks as the 108th richest American. Kinder also dethroned Tilman Fertitta to claim the title as the wealthiest Houstonian.

    3. 2 Houston neighbors shine as top-10 best places to live in the U.S. Pearland and League City, respectively, claimed No. 3 and No. 6 in U.S. News & World Report's annual "Best Places to Live in the U.S." rankings. The 2025-2026 rankings examined 250 U.S. cities based on five livability indexes: Quality of life, value, desirability, job market, and net migration.

    4. 5 Houston suburbs deemed best places to retire in 2026 by U.S. News. The Woodlands and Spring should be on the lookout for an influx of retirees next year, U.S. News predicts. Three more Houston-area neighbors also ranked among the top 25 best places to retire in America.

    5. Activist group calls out Houston highway as a 'freeway without a future'. A May 2025 report from Congress for the New Urbanism (CNU) included Houston's Interstate 45 expansion on its list of highways with infrastructure that is "nearing the end of its functional life." CNU claims further expansion of Houston's highway system could eventually lead to the loss of the city's bayous, while also diminishing the remaining flood-absorbing land.

    6. 10 things to know about America's first Ismaili Center opening in Houston. After nearly 20 years in the making, the long-awaited Ismaili Center, Houston finally opened its doors to the public. The 11-acre site was painstakingly designed and constructed to offer indoor and outdoor public spaces for all Houstonians to enjoy, connect, and engage.

    7. Houston billionaire Tilman Fertitta asking $192 million for superyacht. Fertitta, who owns the Houston Rockets and restaurant and hospitality conglomerate Landry's, decided to sell his 252-foot yacht, named Boardwalk, to make room for an even larger superyacht he is expected to receive in April 2026. Among numerous luxurious amenities, Boardwalk also features a helipad.

    8. 2 Houston neighbors rank among America's safest suburbs in 2025. Spring came in at No. 19 and West University Place followed at No. 21 in SmartAsset's August 2025 study, which is the first time the two Houston suburbs have made it into the top 25.

    9. Houston is one of America's most overpriced cities, study finds. This likely isn't a surprise to some Houstonians. The study, conducted by Highland Cabinetry, said Houston "struggles with heavy pollution and underwhelming income levels."

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    most read posts

    Houston museum acquires historic Masonic lodge property for new greenspace

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    French pastry chef picks Houston for U.S. debut and more top stories

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