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    Secrets Of The TABC Reports

    Secrets of the TABC reports: Golf, strip club and restaurant shockers — plus how boobs drive alcohol

    Eric Sandler
    Jul 8, 2014 | 12:15 pm

    In general, CultureMap readers had three reactions to the first edition of our new series Secrets of the TABC Reports that uses data from the monthly State Comptroller's Office Mixed Beverage Gross Receipts tax reports (which are known colloquially as the TABC report, after the Texas Alcoholic Beverage Commission). Industry insiders who already read the data religiously shrugged their shoulders; they're already well acquainted with the figures. Others wondered why no one had brought the numbers to light before (are food writers scared of Excel and math?)

     

    Still, the most common response was appreciation for sharing the info from a general population that didn't realize it exists. While the TABC data doesn't tell the whole story of a restaurant's viability, they do provide some insight into who's up and who's down: Which restaurants people are patronizing rather than those that get all the media attention.

     

    This month, it's time to try and tease out some new trends.

     

     Houstonians love Top Golf.

     

    The combination of food, booze and tracking the flight of golf balls has proven irresistible for Houstonians. Top Golf is booming.

     

    The Spring location reported more than $500,000 in monthly liquor sales, and the location in West Houston reported more than $625,000, which is good for the fifth highest total within the city limits of Houston. If the Spring location were in Houston, it would be 12th, just behind Pappas Bros. Steakhouse and ahead of the Hilton Americas-Houston Hotel.

     

    The numbers for Top Golf are also comfortably ahead of places where people play actual golf, like the River Oaks Country Club ($288,000 in sales) or the Houston Country Club ($250,000). When one considers what each location must be doing in food sales, bay rentals and catering, the revenues are truly staggering. Can a third location be far behind?

     

     Houstonians love strip clubs, but not quite as much as Top Golf.

     

    After ducking the topic last month, yes, some strip clubs do massive sales. Galleria institution The Men's Club reports the highest total. At just over $400,000, it's the 15th highest-grossing spot in Houston. Hot on its heels are The St. James (18th at $375,000), Treasures (34th at $270,000) and Michael's International (38th at $260,000).

     
     

      Boobs, fully exposed or not, are clearly good for business. 

     
     

    Of course, the city's most popular Twin Peaks location clocks in very highly, too (30th at $293,000), so boobs, fully exposed or not, are clearly good for business. If avoiding crowds is part of the appeal, consider a place like The Colorado Sports Bar & Grill (182th at $132,000) or The Diamond Club Cabaret (1,700th at $6,800).

     

    Even in the world of strip clubs, some places do a lot better than others.

     

     CityCentre does well, but Gateway Memorial City is still developing.

     

    The number of chain restaurants packed into the CityCentre mixed use development may not make it much of a foodie destination, but the places within it certainly sell a lot of alcohol. In contrast, the restaurants within the recently opened Gateway Memorial City complex have received generally positive write-ups but are still finding their footing in terms of attracting diners.

     

    For example, RA Sushi is more of a happy hour spot than a restaurant for fish-obsessed purists, but it still reported a healthy $140,000 in alcohol sales in May. In contrast, Kuu, which has a sushi-focused wine list and offers an intriguing mix of specialty cocktails, reported just under $42,000 in sales.

     
     

      The number of chain restaurants packed into the CityCentre may not make it much of a foodie destination, but the places within it certainly sell a lot of alcohol.  

     
     

    A similar discrepancy exists within the steakhouses. The Capital Grille is a high-end concept from the Darden empire (Olive Garden, Longhorn Steakhouse, Yard House, etc); it's a national brand with a big name, even if it isn't quite as well regarded as places like Del Frisco's or Morton's. Still, the CityCentre location, which only opened in November, reported a robust $151,000 in sales.

     

    Compare that with Vallone's, the steakhouse in Gateway Memorial City operated by one of Houston's most high-profile restaurateurs Tony Vallone. Despite the big name, Vallone's, which opened in December, only sold $110,000 in alcohol in May, up from $78,000 in April.

     

     Houston's Top 5 non-steakhouses, by alcohol revenue

     

    Having noted last month that steakhouses remain some of Houston's most popular venues for buying booze, let's look at which non-steakhouses are leading the way in alcohol sales. Here are the Top 5 non-chain, non-steakhouse restaurants by revenue:

     

    5. El Tiempo Cantina, Washington Ave.: $237,000
    4. Corner Table/1919 Wine & Mixology: $252,000
    3. Caracol: $287,000
    2. Brennan's of Houston: $321,000
    1. Brasserie 19: $442,000
     
    It's worth observing that Caracol is booming even as its next door neighbor, Osteria Mazzantini, has come very close to closing its doors. It's no wonder that other restaurateurs are interested in the space.

     

     Licenses with zero revenue help show what's coming.

     

    More than 150 license holders in Houston reported zero revenue in May. Some of them represent bars and restaurants that have recently departed (R.I.P. Blanco's), but others preview the bars and restaurants that Houstonians will be talking about in the months to come.

     

    A few highlights include the lower Westheimer location of Austin-import Doc's Motorworks, the soon to launch party spot Revelry on Richmond, the very recently opened Tex-Mex restaurant The El Cantina Superior and the long-anticipated downtown location of Pappas Bros. Steakhouse.

     

     Next month, I'll break down some per square foot calculations for downtown vs. Midtown and look at some of the city's most popular nightclubs. Want to know more about a specific topic? Suggest it in the comments.

    Licenses with zero revenue include the upcoming Doc's that will open soon on Westheimer.

    Doc's Westheimer Project March 2014 Exterior Perspective
      
    Courtesy of Mark Odom Studio
    Licenses with zero revenue include the upcoming Doc's that will open soon on Westheimer.
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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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