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    Foodie News

    Hubcap Grill has had enough of the review games: Restaurant owner plans an antiYelp rally

    Sarah Rufca
    Jan 18, 2012 | 11:25 am
    • Photo via Twitpic
    • Photo via Yelp.com
    • Photo via Yelp.com

    Ricky Craig's last straw with Yelp came over the weekend.

    Craig, the owner of Hubcap Grill, says the unseasonably beautiful weather on Saturday meant record crowds at his 19th Street location, and a line that formed at 11 a.m. and stayed solid for the next six hours. With 840 burgers sold, Craig had to close a couple hours early.

    This did not please Yelp user Ken M., who left a one-star review:

    "Resoectfully[sic], what irresponsible owner runs out of food and closes early on a Saturday night? . . . The saddest issue here is that Hubcap has more potential then any burger place in the Heights. But with the way the current owner and/or management dissappoints his clientel, I regretfully can't recommend Hubcap and this is why i now drop it to one star."

    "I really focused on that for a week and finally got a five-star review that specifically mentioned the service. I was so excited and I go to show it to my employees the next day and [Yelp's] taken it down."

    Craig took to Twitter and asked Ken to call him (so far, he hasn't) before deciding to vent his online frustration into a party for his customers and supporters. An Anti-Yelp Party, to be exact.

    "It's just for fun, giving back to the community who support Hubcap," Craig tells CultureMap. "We'll have free kegs of beer, free live band, we're here to relax and have a good time in life."

    Craig hasn't decided on a date for the party but says he'll hold it on a Sunday, when the 19th Street location is usually closed, partly so that other chefs and restaurateurs can come.

    "I'm getting a lot of heat right now from people who say I'm acting childish and immature," Craig says. "I take criticism very well but when you start calling me names, talking about my mom and my dad . . . I correct my problems, but some people are ridiculous."

    Craig says he does read Yelp reviews and tries to take them into account when he can. He told CultureMap that a series of people complaining about service led him to work with his team on taking extra time to be friendly and smile, even when they are overwhelmed with orders.

    "I really focused on that for a week and finally got a five-star review that specifically mentioned the service. I was so excited and I go to show it to my employees the next day and [Yelp's] taken it down," Craig says.

    On Twitter, Craig also vented about Yelp reviews that compared Hubcap to fast food chains, writing "If u compare me to Whatsburger or 5guys.... Your taste buds are gone." He walked back that criticism talking to CultureMap:

    "I don't have any problem with Whataburger — it's fast, easy, convenient and decent. Five Guys, they have a hell of a concept. I mean, hello, they have 1,000 stores," Craig says. "But we are totally two different places. They are corporate and we are mom and pop. I'm not trying to be the best in Houston, I'm just trying to be one of the best. We are all unique and different in our own way."

    As for Ken's complaint, Craig still sounds annoyed.

    "For a guy to go on Yelp and complain like that . . . I do have potential and I do run it properly — that's why we have lines all day. I can only store so much meat in the cooler. I'm saving my nickels and dimes for a walk-in cooler but it runs about $20,000," Craig says. "I'm tired of hearing the word spoilt brat.

    "I work too hard for people to slam me. I'm sticking to my guns and I'm sticking up for my employees."

    unspecified
    news/restaurants-bars

    What's Eric Eating Episodes 523 and 524

    Acclaimed Austin duo dish on their wine-obsessed neighborhood restaurant

    CultureMap Staff
    Jan 16, 2026 | 1:08 pm
    Birdie's Arjav Ezekiel Tracy Malechek-Ezekiel
    Photo by Mackenzie Smith Kelly
    Birdie's owners Arjav Ezekiel and chef Tracy Malechek-Ezekiel are this week's guests.

    On this week’s episode of “What’s Eric Eating,” chef Tracy Malechek-Ezekiel and beverage director Arjav Ezekiel join CultureMap Houston editor Eric Sandler to discuss their Austin restaurant Birdie’s.



    Widely considered one of Austin’s top restaurants, Birdie’s has earned local, regional, and national acclaim, including a place of the 2025 Time100 Next list, Food & Wine magazine’s 2023 Restaurant of the Year, and a 2025 James Beard Award for Outstanding Professional in Beverage Service to Ezekiel. In a 2024 column, James Beard Award winner Chris Shepherd recommended that Houstonians visit Birdie’s the next time they’re in Austin.

    Sandler’s conversation with the duo begins with a little bit about how they met while working together in New York and their decision to move to Austin. From there, it turns to Birdie’s counter service model that’s unusual for a restaurant of its quality. Sandler asks whether not offering traditional table service has lowered the restaurant’s profits.

    “It’s the opposite. Because we have a leaner labor force in the dining room, our margins are probably double what they would be if we were a traditional restaurant,” Ezekiel explains. “What we’re able to do is take a portion of that margin and invest it back into our team. We talk about ‘Conscious Capitalism’ a lot. That extra margin pays for paid family leave that we offer to everybody on our team, the month of paid and planned vacation every year, the subsidized health insurance, the subsidized mental therapy we offer. We needed to find more change under the cushions, so we could invest it back into our team.”

    Initially, Birdie’s opened with an a la carte menu. In 2025, it switched to a prix fixe format that offers diners six courses for $80. The switch means the restaurant serves fewer diners per night, which has shortened the wait to order from up to an hour to 20 minutes or less. Chef Malechek-Ezekiel explains that this change has also expanded the range of dishes she’s able to serve and broadened the techniques she uses to create them.

    “We can cook fish confit. We can use the Japanese robata grill to cook on charcoal. We can hot smoke fish to order. Now, I feel like, wow, look what we can do now. Before, we had the skills, but we couldn’t physically do it with how tiny our space is.”

    Listen to the full episode to hear more about how Birdie’s guides diners through its wine list, which of the monthly prix fixe menus has been the most successful, and the couple’s thoughts on potentially opening a new restaurant.



    In this week’s other episode, Craft Pita chef-owner Raffi Nasr joins Sandler to discuss some recent news in the world of Houston restaurants. Their topics include Tex-Mex restaurant Superica transforming into a casual steakhouse; the imminent opening of delivery-focused Shredders Pizza; and a change in operations at Weights + Measures.

    In the restaurant of the week segment, Nasr and Sandler describe their recent meal at Oru, a new sushi restaurant in the Heights from the team behind Michelin-recognized omakase counter Neo and Upper Kirby hand roll concept Kira. Listen to hear their favorite dishes as well as Sandler’s quibbles with a couple of aspects of the experience.

    -----

    Subscribe to "What's Eric Eating" on Apple podcasts, Spotify, or wherever you listen to podcasts. Hear it Sunday at 9 am on ESPN 97.5.

    Birdie's Arjav Ezekiel Tracy Malechek-Ezekiel

    Photo by Mackenzie Smith Kelly

    Birdie's owners Arjav Ezekiel and chef Tracy Malechek-Ezekiel are this week's guests.

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    news/restaurants-bars

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