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    like abuela used to make

    Creative Mexican comfort food restaurant and michelada bar serves up new Spring Branch locale

    Eric Sandler
    Oct 5, 2023 | 4:32 pm

    One of Southwest Houston’s favorite destinations for regional Mexican food will soon add a second location. La Cruderia is coming to Spring Branch.

    La Cruderia Jorge and Norma Loredo

    Photo by Eric Sandler

    La Cruderia owners Jorge and chef Norma Loredo are coming to Spring Branch.

    Scheduled to open later this month, La Cruderia has claimed the former The Branch space at 7710 Long Point. Founded in 2019 by Jorge Loredo and his sister, chef Norma Loredo, La Cruderia serves a range of regional Mexican dishes paired with an extensive selection of creative micheladas. Opening a second location represents an important step in the restaurant’s growth. As Jorge and Norma tell CultureMap, they opened with considerably more humble aspirations.

    Jorge explains that he originally approached Norma about opening a michelada bar in the style of places he and his friends would go to watch sports. However, the chef, who studied at Houston Community College before working at restaurants such as Canopy, La Fisheria, and Peska, had more ambitious plans in mind.

    “I wasn’t very excited about just creating micheladas,” Norma tells CultureMap. “I wanted homemade Mexican food that reminds you of home, how my aunt, grandmother, and mom cooked — very simple food but good ingredients that’s put together nicely.”

    To accomplish that goal she created a menu that pulls from different regions of Mexico. A meal at La Cruderia could include ceviches inspired by dishes from Sinaloa, seafood from the Yucatan, tacos from Mexico City, a classic cochinita pibil, and on-trend quesabirria tacos.

    Jorge also got his micheladas. The restaurant serves three different bases — classic, spicy, and negra — that can be enhanced with add-ons such as shrimp, mango, or gummy bears. They’re popular, but the establishment has solidified its identity as a restaurant first and foremost.

    “The food has definitely taken over. It’s a good sign,” Jorge says.

    When it came time to look for a second location, the siblings considered the Heights and EaDo but eventually decided on Spring Branch after working with restaurant real estate broker David Littwitz. As Jorge notes, the Spring Branch location has similar demographics to their original outpost on the edge of Chinatown; he expects the area’s Hispanic population will give La Cruderia a base of support that they can build on with the area’s diverse demographics. It’s also near real estate developer Braun Enterprise’s Spring Branch Village project that includes Feges BBQ, The Blind Goat, and Jinya Ramen, which demonstrates the neighborhood is emerging as a popular area for dining.

    “We’re nervous, but at the same time excited. Obviously it’s the next step to growing,” Jorge says. “We’ve made a decent name for ourselves in the community. Bringing that name to a new community is exciting.”

    The new space is substantially larger than La Cruderia’s original location. While it will open with the same menu, Norma has plans to use the new location’s grill to add some unique menu items. She’s also considering rolling out a brunch menu after she returns from a maternity leave that will start in November.

    In the longer term, both siblings aspire to up the restaurant’s tortilla game. Currently, they make corn tortillas with Maseca, but having more room in the kitchen allows for the possibility of a full tortilleria that would nixtamalize heirloom corn.

    “With the [additional] space, we could acquire a machine that would help us make different kinds of tortillas. Blue corn tortillas are something we really want,” Jorge says.

    The Spring Branch location will also have a full liquor license that will allow La Cruderia to add tequila and mezcal cocktails to its roster of micheladas. Ultimately, Jorge wants Houstonians to consider La Cruderia in the same light as the city’s other top Mexican restaurants.

    “If you like Cuchara, this place doesn’t present itself like that, but that’s who I want to compete with,” he says. “That’s my style. It serves street Mexican food with nice presentation. It welcomes all people. Cuchara is a few years ahead of us, but I think we can catch up.”

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    Where to drink now

    CultureMap's 11 favorite new bars that shook up Houston in 2025

    Brianna McClane
    Dec 29, 2025 | 5:15 pm
    Hotel Saint Augustine lobby bar
    Photo by Julie Soefer
    Eclectic vintage finds populate the walk-up bar at Augustine Lounge in Hotel Saint Augustine.

    This was a standout year for new bars in Houston, with elevated cocktail lounges opening alongside neighborhood hangouts. Whether you’re after a cold beer while watching the Texans on a Heights patio or a tiny martini inside an emerald-green, celestial-inspired hideaway near the Galleria, these 11 openings defined Houston’s bar scene in 2025.

    Augustine Lounge
    Hotel Saint Augustine has been racking up awards since it opened — receiving a Michelin Key and best new hotel honors from both Esquire and Travel + Leisure. Its bar, Augustine Lounge, matches that acclaim with a focused drinks program featuring highlights like the Coyote Call, a mix of mezcal, port, and Blackstrap rum accented with raspberry, lime, and nutmeg. The food menu leans elevated but unfussy, with offerings such as a charcuterie board with duck prosciutto and a wagyu hot dog tucked into a brioche bun. It also hosts vinyl nights featuring DJ sets from high profile Houstonians. Augustine Lounge is located at 4110 Loretto Drive and open daily from 11 am-12 am.

    Bar Doko
    Created by Duckstache Hospitality experts (Kokoro, Handies Douzo, Himari, and Aiko) as a companion to its sushi restaurant Doko, Bar Doko has an intimate, 16-seat atmosphere and an extensive selection of Japanese whisky. Small bites shine here, including a masu crudo topped with smoked trout roe and a Jidori egg salad toast. Beverage options range from highballs, martinis, sake, beer, and wine to inventive cocktails like the “Sora” Sky, made with sesame-infused tequila, Maven cold brew, toasted barley, coffee liqueur, and vanilla miso foam. Bar Doko is located at 3737 Cogdell Street, Suite 135, and is open daily from 4 pm-2 am.

    Bar Madonna
    One doesn’t need a room at the Marlene Inn — a grand neoclassical home turned nine-room hotel — to enjoy this elegant watering hole. Bar Madonna takes its name from a striking, 10-foot painting of the Virgin Mary, relocated from an 18th-century Italian church. Leading the beverage program is Tom Hardy, formerly of Hotel Saint Augustine, whose menu balances Old World influence with New Orleans flair.

    This is a seated-only bar, offering 12 interior seats plus additional patio seating, and while reservations aren’t required, they’re often helpful. Signature libations include the Wild Ouest, a tequila-forward blend with poblano, lime, and mezcal inspired by “cowboy boots down the Champs-Élysées.” Bar Madonna is open Monday-Thursday from 3-10 pm, Friday from 3-11 pm, Saturday from 12-11 pm, and Sunday from 12-10 pm.

    Berwick’s Bird of Paradise
    A tropical escape awaits at Berwick’s Bird of Paradise, created by veteran bartender Robin Berwick of Midtown's beloved Double Trouble. The space was fully renovated to invoke a resort bar attached to an imaginary hotel, complete with playful design touches and a mythical “owner” depicted on the wall. Tropical drinks anchor the menu — think spicy, frozen tequila riffs and a coconut-infused Crocodile Tears Martini — alongside a selection of bar bites like smash burgers, chicken wings, and a Bikini sandwich. Known colloquially as "Be Bop," the bar has quickly attracted locals, industry regulars, and neighbors. Open Tuesday-Thursday from 4 pm-12 am, Friday-Saturday from 3 pm-1 am, and Sunday from 2 pm-10 pm, Berwick’s Bird of Paradise is at 2020 Studewood Street.

    Donna’s
    The newest cocktail destination on this list, Donna’s quickly built a following after opening Thanksgiving weekend in the former Ready Room space. Named after the grandmother of co-founder Jacki Schromm, the bar is a collaboration between the veteran bartender and Anvil owner Bobby Heugel. Together, the duo aims to create a house-party atmosphere, with energetic weekends balanced by more laid-back weeknights. A vintage stereo system — complete with a reel-to-reel and a turntable — sets the soundtrack, loud enough to entertain but low enough for conversations. The Jacki’s Martini, a 50-50 mix of gin with Cocchi Americano and Dolin Blanc vermouth, nods to both the “Bobby’s Martini” at Refuge and Squable’s “Terry’s Martini.” Donna's is open daily from 2 pm-2 am at 2626 White Oak Drive.

    Endless Bummer
    Walk the line between Houston and hell at Endless Bummer, the tiki bar next to Beteleguese Beteleguese’s Montrose location. Skeletons, imps, and tiki idols fill the 50-seat space, turning Endless Bummer into an immersive experience displaying works by local artists. The cocktail menu reimagines tropical standards like daiquiris, mai tais, and punches, while originals include the Banana Hammock — a banana-coffee vodka drink — and the Bitter Bird, made with Jamaican rum, Campari, pineapple, yuzu, and strawberry. Located at 4500 Montrose Boulevard, Endless Bummer is open Wednesday-Sunday, from 5 pm-12 am.

    Good God, Nadine’s
    Designed to feel like the home of “everyone’s favorite eccentric aunt,” Good God, Nadine’s delivers a warm, casual atmosphere paired with playful, comfort-forward drinks. The Washington Corridor bar offers 17 beers and wines on tap, along with cocktails like the Mango Sticky Rice, made with vodka, coconut milk, mango, and pandan. Food options range from po' boys to cast-iron cornbread and oysters on the half shell. Patrons can choose between three distinct areas: an indoor bar, an air-conditioned patio, and a garden patio. Good God, Nadine’s sits at 33 Waugh Drive, and is open Tuesday-Saturday from 4 pm-12 am, and Sunday from 12 pm-8 pm.

    The Kid
    With a comfortable bartop, moody-but-visible lighting, and ample seating — The Kid nails the feel of a classic neighborhood hang. Inside, charming baby goat figurines — aka “kids” — peek out from behind chicken wire room dividers, while an astroturfed patio outside offers a prime spot to catch a game. From the team behind Flying Fish, Flying Saucer, and Rodeo Goat, the bar continues the group’s tradition of approachable comfort food, including burgers and loaded tater tots. Drink options include the La Fresita, a refreshing creation of tequila, strawberry, peach, lemon, and prosecco. Happy hour is weekdays from 4 pm-7 pm, with $8 cocktails and wines, plus an all-day happy hour on Tuesdays. Located at 1815 N. Durham Drive, The Kid is open Monday-Thursday, 4 pm-12 am, and Friday and Saturday, 4 pm-2 am.

    Hotel Saint Augustine lobby bar
    Photo by Julie Soefer

    Eclectic vintage finds populate the walk-up bar at Augustine Lounge in Hotel Saint Augustine.

    Moon
    Perched above Tavola, Moon is an elegant cocktail lounge inspired by the cosmos. A joint concept from the Bastion Collection — the hospitality group behind Michelin-starred Le Jardinier at the Museum of Fine Arts, Houston — and Cafe Natalie, Moon’s food options range from a black truffle croque monsieur to the Dark Side of the Moon, a chocolate moelleux with hazelnut crunch. House cocktails like the Nightfall, featuring spiced WhistlePig rye, dark rum, Oloroso sherry, and cherry, sit alongside classics such as French 75s, wines, mocktails, tiny martinis, and shots. For those craving something off-menu, head bartender Joao Diniz is known for crafting bespoke drinks on request. Moon is located at 1800 Post Oak Boulevard, Suite 6110, and is open Tuesday-Thursday from 5 pm-12 am, and Friday and Saturday from 5 pm-2 am.

    Starduster Lounge
    There’s something both nostalgic and timeless about Starduster Lounge, a Heights neighborhood bar that puts a subtle cosmic spin on West Texas style. Will Thomas, co-founder of White Oak Music Hall and owner of Dan Electro’s, teamed up with Benjy Mason of Johnny’s Gold Brick and Winnie’s to transform the nearly 100-year-old building into a charming destination with a rustic yet refined interior of leather, vintage tile, and wood, and a spacious, tree-shaded backyard. The menu is constantly evolving, but standout drinks include the Pecan or Pecan?, with rye, bourbon, and Licor 43. Steak night is on Thursdays, with other food offerings announced via the bar’s Instagram. Happy hour is Monday-Friday, 4 pm-6 pm, with half-off cocktails. Starduster Lounge is located at 3921 N. Main and is open Monday-Friday from 4 pm-2 am, and Saturday and Sunday from 2 pm-2 am.

    CultureMap editor Eric Sandler's Honorable Mention: Montrose Grocer
    Building on her experience as the owner of Avondale Food & Wine and Heights Grocer, Houston entrepreneur Mary Clarkson opened this wine shop next to Catbirds. What distinguishes it from Heights Grocer is that MG also has a carefully-chosen selection of wines by-the-glass and bottle available for drinking on-site. Paired with snacks in the form of sandwiches and charcuterie boards and enhanced by a soundtrack of 4,000 records, Montrose Grocer has become a popular spot with hospitality workers and wine lovers who appreciate its low key atmosphere and affordable prices. (Full disclosure: Clarkson and Sandler are friends. She is a regular contributor to CultureMap's "What's Eric Eating" podcast.)

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