One of Houston’s favorite chocolatiers has returned with a new name, a new location, and a new look. Winfield’s Chocolate Bar is now open at 2411 West Alabama St. in The Centre at River Oaks.

As it name suggests, Winfield’s represents the next evolution of The Chocolate Bar, the venerable Houston sweet shop that closed its West Alabama location last year. To avoid any confusion, the Chocolate Bar’s Rice Village location will continue operating with its original name.

Located less than a mile from the Montrose-area shop, the new Winfield’s Chocolate Bar offers all the familiar favorites: sky high layer cakes, ice cream, chocolate bars and bonbons, and the signature chocolate-dipped strawberries. New offerings include an expanded coffee program and the ability to pair a dessert with wine, champagne, or port.

Since acquiring the Chocolate Shop from its founders, president Molly Voorhees has implemented a number of small changes that have improved its offerings and boosted the shop’s sales. They include using higher-quality strawberries for dipped items and sourcing better chocolate for the signature truffles.

“We are thrilled to unveil the new Winfield’s Chocolate Bar in Houston,” said Voorhees, who is also the president of Becks Prime and a co-owner of Agnes Café & Provisions. “Along with creative input from our customers and partners, we have playfully reimagined the overall look and personality of the brand with a few additions that we hope visitors will enjoy.”

That reimagining centers around the new name, which is a nod to Voorhees’ father, Becks Prime co-founder Win Campbell, and his great-uncle Winfield, who owned a bakery during the Great Depression. Rebranding the concept as "Winfield's" ties it into the family’s history and gives the shop a unique name that could lead to the opening of more locations in other parts of Houston.

Created by Sean Garrison and Levi Lemaster of Garrison Design Office, the design features comical artwork and vintage accents. Inside, diners will find 44-foot display case containing cakes, cookies, chocolate-dipped items, and other creations by executive pastry chef Grace Lapsys. Both indoor and outdoor seating are available.

  

Photo by Becca Wright

Winfield's Chocolate Bar is now open.