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    Profiles of Innovation

    From deep in the heart of Texas, Tim League builds Alamo Drafthouse intonational theater chain

    Kevin Benz
    Sep 17, 2012 | 6:00 am
    • Tim League, CEO and founder of Alamo Drafthouse Cinemas.
      Photo by Elevated Evolution
    • Photo by Elevated Evolution

    Tim League drove home using the same usual route from his two year-old engineering job at Shell Oil in Bakersfield, Calif. It was 1993; League was 23 years old. The Shell job was his first out of college and it wasn't working for him.

    That drive home took him past on old movie theater every day. On this day it would change his life.

    "There was a theater on my way to work. I was working at Shell Oil at the time as an engineer and I just knew that I didn’t want to do that anymore so I was looking for other options," League explained. "It [the theater] had a 'For Lease' sign on it and a week later I signed the lease without any planning or forethought or skills or experience.

    "Most movie theaters aren’t run by movie fans. And a lot of the principles and ideas and values of the company are based upon being a movie fan and wanting this place to be a haven for fellow movie fans."

    "I was also a pretty avid movie fan all the way from high school all the way through college, it’s just what we did. It never dawned on me that that was anything more than what you did on the weekends. And so that was the light bulb that went off when I passed the theater — it was like, 'I think I can do this.'"

    League says he thought a lot about what would happen if his Tejon theater venture failed.

    "I was young at that time. I was 23 when we opened up the first theater. I didn’t have any obligations, I wasn’t married, I did come to grips with the worst case scenario. I thought about the idea, 'what if I fail, what would I lose if it went horribly awry.' I think being comfortable with that worst case scenario, as long as you go into it, knowing your OK if everything turns our terribly, then fine, go ahead and do it."

    He did, and it did — failed that is, just two years later. But that experience fueled League's innovative side and that little single screen led to the revolution that now carries mythological status — starting with another single screen theater in Austin in 1997.

    "The first thought with opening up the 409 Colorado theater was that this was it. We didn’t have any plans or designs beyond opening and operating a single screen theater and being very hands on, very mom and pop." But Alamo Drafthouse Cinema would not stay simple and small.

    "A chain of events happened that almost forced us into expansion in the first place. Once it started then we got to see the potential of what we could do with it if it really did get quite a bit bigger."

    That potential grew from League's vision, now augmented by his wife, Karrie.

    "People inherently want to get out of the house every once in a while and as long as we have an offering that’s entertaining, and we make this whole experience for people amazing, people will choose to go here as opposed to going to a skating rink or going to a bar."

    "Most movie theaters aren’t run by movie fans. And a lot of the principles and ideas and values of the company are based upon being a movie fan and wanting this place to be a haven for fellow movie fans," he says.

    Alamo Drafthouse now boasts five theaters in Austin showing films on 27 screens. Alamo has expanded beyond the city limits with three theaters in San Antonio, one in the Valley and one in the Houston area, at Mason Park in Katy, with two more on the way in Midtown — Alamo's first inside-the-loop location in Houston — and in the Vintage Park Shopping Center off of Tomball Parkway and Luetta Road. Both new Houston complexes are scheduled to open next year.

    In 2009 the first Alamo Drafthouse opened outside of Texas, in Winchester, Va., and theaters are under construction in San Francisco, Denver and New York.

    In an era of media proliferation, when nearly anyone can watch a movie on their smartphone while waiting for a bus, opening old-school movie theaters seems almost crazy.

    "There’s been doom and gloom spelled for movie theaters since the '50s," said League. "There are a lot of ways people can watch movies now: You can watch them on your phone, you can watch them at home on a giant screen — but people inherently want to get out of the house every once in a while and as long as we have an offering that’s entertaining, and we make this whole experience for people amazing, people will choose to go here as opposed to going to a skating rink or going to a bar."

    Talking to League, one quickly understands how he so quickly became an Austin legend. His quick wit and insatiable creativity, aligned with his love of movies informs everything he does, including his own film festival, Fantastic Fest.

    "I like a particular type of movie so Fantastic Fest was built out of my own personal tastes and these are the types of movies I love — the things that Fantastic Fest does — its horror, its science fiction, fantasy, action, just crazy movies. There was nothing like it in the United States, at all, anywhere and that’s how Fantastic Fest was born."

    Fantastic Fest led to Drafthouse Films, a film distribution network League started in order to help the films he loves become available to a wider audience. It's that vision that keeps Drafthouse innovating.

    "I think back to before I got into this when I was with Shell. That was only a couple years before I embarked upon being an entrepreneur myself. It’s not a casual commitment to follow an entrepreneurial dream but its incredibly rewarding. I could never go back to working for somebody, I couldn’t do it at this point. So if this somehow failed I would have to figure something else out to do."

    Last fall the League's became the parents of twins. Tim says he loves being a new Dad, and that the experience has focused him on his home, his family and giving back.

    "Even as the company is expanding beyond the borders of Austin, which it is, we’re going to stay here in Austin. This is our home. I love this town so much that spending part of my time to make it better in some way is rewarding."

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    Jobs report

    Texas clocks in as No. 7 best state to find a job, new report says

    John Egan, InnovationMap
    Nov 28, 2025 | 1:00 pm
    Job interview, work
    Photo by The Jopwell Collection on Unsplash
    It's easier to find a job in Texas than in nearly any other state.

    If you’re hunting for a job in Texas amid a tough employment market, you stand a better chance of landing it here than you might in other states.

    A new ranking by personal finance website WalletHub of the best states for jobs puts Texas at No. 7. The Lone Star State lands at No. 2 in the economic environment category and No. 18 in the job market category.

    Massachusetts tops the list, and West Virginia appears at the bottom.

    To determine the most attractive states for employment, WalletHub compared the 50 states across 34 key indicators of economic health and job market strength. Ranking factors included employment growth, median annual income, and average commute time.

    “Living in one of the best states for jobs can provide stable conditions for the long term, helping you ride out the fluctuations that the economy will experience in the future,” WalletHub analyst Chip Lupo says.

    In September, Gov. Greg Abbott announced Texas led the U.S. in job creation with the addition of 195,600 jobs over the past 12 months.

    While Abbott proclaimed Texas is “America’s jobs leader,” the state’s level of job creation has recently slowed. In June, the Federal Reserve Bank of Dallas noted that the state’s year-to-date job growth rate had dipped to 1.8 percent, and that even slower job growth was expected in the second half of this year.

    The August unemployment rate in Texas stood at 4.1 percent, according to the Texas Workforce Commission. Throughout 2025, the monthly rate in Texas has been either four percent or 4.1 percent.

    By comparison, the U.S. unemployment rate in August was 4.3 percent, according to the U.S. Bureau of Labor Statistics. In 2025, the monthly rate for the U.S. has ranged from 4 percent to 4.3 percent.

    Here’s a rundown of the August unemployment rates in Texas’ four biggest metro areas:

    • Austin — 3.9 percent
    • Dallas-Fort Worth — 4.4 percent
    • San Antonio — 4.4 percent
    • Houston — 5 percent

    Unemployment rates have remained steady this year despite layoffs and hiring freezes driven by economic uncertainty. However, the number of U.S. workers who’ve been without a job for at least 27 weeks has risen by 385,000 this year, the Bureau of Labor Statistics reported in August. That month, long-term unemployed workers accounted for about one-fourth of all unemployed workers.

    An August survey by the Federal Reserve Bank of New York showed a record-low 44.9 percent of Americans were confident about finding a job if they lost their current one.

    This story originally was published on our sister site, InnovationMap.
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