Fashion powerhouse Louis Vuitton, in partnership with the United Nations Children’s Fund (UNICEF), is giving you a reason to break out your credit card and shop for a good cause. On Thursday, the French fashion house is launching its first #makeapromise day at its 460 stores worldwide, including the Louis Vuitton Houston Galleria boutique.
Stylish pieces from the special-edition Silver Lockit collection, including a silver pendant, which retails for $600, and bracelet, which sells for $500, will be for sale. For every Silver Lockit item purchased, $200 will be donated to UNICEF, the international non-profit organization that supports children exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being in 190 countries and territories.
To further raise awareness of the charitable campaign, shoppers and non-shoppers alike are encouraged to make a pinky promise (done simply by linking your little fingers together) and share a post on social media using the hashtag, #makeapromise.
Louis Vuitton also encourages clients and the public to make direct donations to UNICEF throughout the year. Since January 2016, the Louis Vuitton for UNICEF partnership raised $2.5 million.
Louis Vuitton Pinky Promise
A staircase in Gucci's signature Rosso Ancora leads shoppers to the second floor. Photo by Pablo Enriquez for Gucci
Houston Galleria will be one of the first boutiques to open with Gucci’s latest store window concept, Endless Narratives.Photo by Pablo Enriquez for Gucci
