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    Houston's new fry king

    Surprise! Ken Hoffman nominates Kirby taqueria for Houston's best fries

    Ken Hoffman
    Mar 13, 2024 | 11:30 am
    Goode Co taqueria burger and fries

    Ken recommends getting the fries at Goode Co. Taqueria.

    Photo by Jody Horton

    Years ago, Esquire magazine conducted a search for the “Best French fries in America.” The winner was Nathan’s Famous hot dog stand on the corner of Surf and Stillwell in Coney Island at 10 am Monday morning when they change the peanut oil.

    Bull’s-eye! As they say, I’m familiar with the product. I grew up on Nathan’s hot dogs and fries. Every weekend, friends and I would drive to Coney Island and fill up on those fries. Nathan’s difference: they use Katahdin potatoes from Maine and pretty much buy out the entire crop.

    Warning: the Nathan’s hot dogs and fries you find in the frozen food aisle at your local supermarket ain’t the same franks ‘n’ fries you get at Coney Island.

    Esquire did another ranking of fries more recently. This time KFC was the winner by a “Secretariat-like margin.” I’m not even sure that KFC’s fries qualify as fries. They’re more like puff pastry. Memo: cancel my subscription to Esquire.

    Drive-through essential

    I love french fries. When I’m in the drive-through, I eat all my fries before I scrounge through the napkins and ketchup packets to the bottom of the bag for my Chick-fil-A Spicy Chicken Sandwich or my Whopper or Double Meat Whataburger.

    Fries are the most important item at fast food restaurants. About 70 percent of fast food orders are pushed out the drive-through window. Now fast food chains are building restaurants that are drive-through only.

    When you open the bag as you pull out of the drive-through, what’s the first thing you eat? It’s a grabful of fries. First impressions. Fries can make or break a fast food chain.

    Of course McDonald’s fries are the gold standard of the fast food industry. McDonald’s uses Russet Burbank, Russet Ranger, Umatilla Russet, and Shepody potatoes. People love ‘em. They’re so crisp and salty. McDonald’s burgers? Pretty just OK, really. The sign outside about “over 99 billion burgers sold” is an insult to the real star of the show. It should say, “Octovigintillions of fries served hourly.”

    (Octovigintillion is a real number, by the way. It’s equal to 1x10 to the 87th power. I have no idea how many that actually is, but it sounds like a lot.)

    Most times I pass on a burger and get the supersized “basket of fries” at McDonald’s. That’s your big boy. The basket is supposed to serve two or three people. That’s so cute. It’s like a pint of Blue Bell Homemade Vanilla says it contains three servings. This is America, we’re not quitters. Here’s what the nutritional label should say: “Directions: insert spoon, serves one.”

    Even at an upscale sit-down restaurant with real silverware, when your plate of fish ‘n’ chips arrives, what’s the first thing you instinctively do? Grab a fry. And then you splash on the malt vinegar. If you haven’t tried malt vinegar on your fries, you’re missing out on the ultimate fry experience. Malt vinegar beats ketchup and it’s not close. And if I see you dip your fries in ranch dressing, well, one of us has to leave the table.

    Goode Co. Taqueria interiorThe lunch took place at Goode Co. Taqueria.Courtesy of Goode Co.

    Houston’s best fries

    Which gets me around to: I’m constantly searching for the best fries in Houston. People tell me “you’ve got to try the fries at so-and-so” and I run. My ranking is constantly changing, and there’s nothing so personal as your opinion of fries, but here goes.

    My new best fries in Houston are at...

    Goode Company Taqueria on Kirby. Last week I had lunch with a certain co-worker who knows a thing or 10,000 about the Houston food scene. He ordered tacos, I ordered a burger and fries.

    Our food arrived, and like a Pavlov dog, I reached for a fry. And then a few more. These are different. I think I’m in love. I spun my plate around and told my co-worker, “try these, they’re fantastic.” He took a few and agreed, “Yeah, they are good.” This guy saying “they are good” is as good as it gets in this town. I’ve been back two times already for these fries.

    There’s my review. My No. 1 all-time best fries in Houston are at Goode Company Taqueria — for now.

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    head east

    Eagerly-anticipated Houston barbecue joint hosts weekend preview pop-ups

    Eric Sandler
    Dec 18, 2025 | 3:30 pm
    Eastbound Barbecue food
    Courtesy of Eastbound Barbecue
    Get a first taste of Eastbound Barbecue this weekend.

    One of Houston’s most eagerly anticipated new barbecue joints is giving diners a preview of what’s to come. Eastbound Barbecue will host “Sneak Peak Weekends” every Saturday and Sunday beginning this Saturday, December 20, until the restaurant opens in early 2026.

    Held at the restaurant’s location in the East End (1105 Sampson Street) from 12-4 pm (or sold out), the weekend service gives diners their first chance to try Eastbound Barbecue’s smoked meats, sides, and desserts. That includes, smoked brisket, baby back ribs, jalapeno & cheese sausage, hatch chili lasagna mac & cheese, herbed potato salad, and more. Save room for the two dessert offerings, salted caramel banana pudding and cookie butter cake.

    To distinguish Eastbound’s barbecue, chefs Lopez and Granville use different seasonings than other restaurants, such as rosemary salt in the brisket rub and a miso-caramel sauce that gives its ribs a sweet and savory bite. During the preview, Eastbound’s prices are noticeably lower than many other Houston barbecue joints, with brisket priced at $29 per pound, ribs at $26 per pound, and pulled pork at $22 per pound.

    As CultureMap reported in August, Eastbound unites four friends, Ryan Penn, Ryan Powell, Luis Lopez, and Jake Granville, who also held senior roles at various restaurants owned by prominent Houston chef Ronnie Killen. Since then, the four partners have finished many of the improvements they needed to make prior to opening, including closing in the patio and installing offset smokers on the property.

    For Penn, leaving the Killen’s organization after almost 20 years was a difficult decision, but one he felt he had to make. “I could have worked for [Killen] forever and been happy. It was more along the lines of, if I don’t do this now, I don’t want to be 70 and wish that I had,” he said at the time.

    Eastbound Barbecue food

    Courtesy of Eastbound Barbecue

    Get a first taste of Eastbound Barbecue this weekend.

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