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    Food for Thought

    The $270 six-ounce steak: Real Kobe beef finally hits Houston, brings taste andwallet shock

    Marene Gustin
    Dec 26, 2012 | 10:45 am
    • The meat is generally considered to be a delicacy, renowned for its flavour,tenderness and fatty, well-marbled texture.
      Photo by Horns
    • Tony's executive chef Grant Gordon
      Photo courtesy of Tony's

    Remember the big debate sparked by Forbes writer Larry Olmsted back in April about Kobe beef, which he called Faux-be beef because no matter what you where paying for it or where you were eating it, it clearly wasn’t real Kobe?

    Which is something I already knew and was pretty surprised that a lot of foodies didn’t.

    See Kobe is an appellation, like Champagne. It only comes from Tajima Wagyu cattle raised and slaughtered in the Hyogo prefecture in Japan. Kobe is the capital city there, hence the name of the beef.

     

      It’s like a meat custard it’s so tender. But the flavor is like no other meat I’ve ever tasted. 

    Anyway, if you were paying attention in 2010, the USDA banned all beef imports from there because of an outbreak of foot and mouth disease. So those overpriced burgers and steaks you were eating?

    Not Kobe. Likely Texas-raised Wagyu, another breed of Japanese cattle, possibly crossed with an America breed. But it could have been anything, cow wise that is.

    The United States doesn’t recognize food trademarks and regulations from other countries, which is why some sparkling wine makers here can label their products Champagne. At best it is champagne, with a small “c” like the generic term “thoroughbred” which does not refer to the registered horse breed Thoroughbred with a capital “T.”

    But I digress.

    So, while all those restaurant menus were touting Kobe beef, at best it should have been labeled “kobe” with a small “k.” Or, I would even accept Texas Kobe, which doesn’t make sense to me, but at least it tells you it’s not real Kobe.

    But guess what? That all changed back in August when the USDA relaxed the ruling and allowed real Kobe to be imported again.

    But it’s expensive, really, really expensive like the most costly steak you’ll ever eat.

    Which, of course, is why it’s on the menu at Tony’s. At $45 an ounce. As in a six-ounce steak will run you a cool $270.

    “But because it is so rich, so well marbled, you don’t need to eat very much,” owner Tony Vallone says. “Just a few ounces will do. I had a customer come in and order a 10-ounce Kobe tenderloin. I tried to explain how rich it is, but he wanted 10 ounces and he ate all of it.”

     The Kobe Taste

    I could barely eat two ounces. The meat, cooked only rare to medium rare (any longer and you’ll cook the fat right out of it and it gets chewy and loses its flavor) has a creamy, buttery flavor. It’s an umami taste that really seems to dissolve on the tongue. It’s like a meat custard it’s so tender. But the flavor is like no other meat I’ve ever tasted.

     

      "I had a customer come in and order a 10-ounce Kobe tenderloin. I tried to explain how rich it is, but he wanted 10 ounces and he ate all of it.” 

    Which I think makes it worth the price, just to try it once.

    “The beef came with a stamped certificate of authenticity,” Vallone says. “It’s fresh, not frozen and it’s rated five. That’s the highest rating. And the shipment came with a video showing how the cattle are raised. They walk them and then massage them everyday and they feed them beer!”

    I guess if you have to be a cow, that’s the kinda cow to be.

     Vic & Anthony’s Steakhouse also had a holiday delivery from Japan. Corporate concept chef for the Houston-based chain Carlos Rodriguez tweeted photos of the fresh meat and the certificate.

    There may be other restaurants in town with real Kobe beef on the menu. I haven’t heard of them, but if you have let me know.

    Otherwise, if it says Kobe beef on the menu, ask to see the cow's paperwork.

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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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