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    Food for Thought

    Tweet if you love to eat

    Marene Gustin
    Dec 9, 2009 | 12:09 am
    • Who have you tweeted lately?
    • Houston's venerable restaurateur Tony Vallone is now tweeting and he likes it.
      Photo by Rick Staudt
    • Chef Bryan Caswell of Reef talks about food and life on his Whole Fish blog.

    “Back when we opened Max’s Wine Dive — and that wasn’t that long ago —we didn’t have Twitter,” says restaurant PR gal Kimberly Park. “Now it’s Facebook, Twitter, YouTube, LinkedIn. You have to do all that.”

    Now, Facebook foodies eagerly await chef Randy Evan’s status updates on the opening of Haven. Most found out about the opening of the new Mexican/Pacific eatery Yelapa Playa Mexicana online and via tweets from local foodie bloggers. Chef Jason Gould announced his sudden kitchen departures (twice) via Twitter.

    Some corporations may be still be struggling with social media but Houston restaurants have more than got the hang of it. To many of them, it's as important to their success as a good location and impeccable service. If you’re reading this column on CultureMap, you know that the main way to access information is on the net. And that includes info about restaurants and chefs. Google "restaurants and social media" and you get something like 50 million results.

    Chef and restaurant entrepreneur Bryan Caswell was an early adopter. He started his Whole Fish blog a year ago.

    “It gives me an outlet for my writing and it gives people an idea about our philosophy of food,” Caswell says.

    He and partner Bill Floyd created a mega hit with Reef then opened Little Bigs and now Stella Sola. Having three restaurants and four locations — the new Little Bigs in Hermann Park opened just before Thanksgiving Day — means Caswell spends a lot of time on the road and in kitchens. But he also spends a lot of time online updating his blog, FaceBook page and Twitter account.

    “It’s a commitment,” he says. “I made a decision to do this and lose some of my privacy, but it’s a great thing. You can get the word out quickly about things and it makes me accessible to the public.”

    As you can tell by Caswell’s posts and updates, he doesn’t use a PR person. It’s all personal, from football to fishing.

    “You can always tell when it’s some PR person and not a chef doing it,” he says. “I just felt I would be better served by reaching out personally. It’s more genuine.”

    That’s not to say that tweets, updates and blog postings from the pros aren’t useful when it comes to informing foodies where and what to eat. They are. But it’s always nice to get a little personal perspective, even if it comes with a few typos.

    On September 21 the twitterati world received this: “this is my first twitter hope I’m doing it correctly! (heather?) w received and made fabulous venison chops today! tony.”

    Apparently even venerable eateries like Tony’s are tweeting.

    And yes, the denizen-of-dining Tony Vallone really did send that via his iPhone.

    “You have to keep reinventing yourself,” Tony told me. “This is fun. I’m having a good time with it. I’ve got people who help me but I do a lot of it myself. I’m still a novice, but I’m having fun and we already have a lot of followers.”

    So what’s next for foodie fans? Who knows, but Vallone is ready for it.

    “Anything that comes along,” he says, "I intend to jump on it.'

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    news/restaurants-bars

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    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

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