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    Free Beer for Life

    For $1,000, Saint Arnold fans get can exclusive perks, including free beer for life

    Eric Sandler
    Nov 17, 2017 | 8:58 am

    Houston's craft beer scene just keeps getting better. In the same week that Buffalo Bayou Brewing Company revealed its plans to open a massive new brewery in Sawyer Yards, Saint Arnold Brewing Company has finally shared details of its long-awaited beer garden.

    Slated to open next summer, the new addition will be located next to Saint Arnold's brewery on Lyons Street. As seen in the renderings above, the space, which is designed by local architects Natalye Appel + Associates and landscape architects Office of James Burnett, will feature a view of the downtown Houston skyline and murals depicting local scenes.

    "Since opening Saint Arnold Brewing Company in 1994, I have long had a dream of creating a beer garden that would be a destination for the community to gather — a place Houstonians are proud of and want to bring visitors to," said Saint Arnold founder Brock Wagner in a statement. "After 23 years, much brewing, getting laws changed, and moving to our downtown location, this dream is finally becoming a reality."

    Saint Arnold super fans who want exclusive access to the beer garden are invited to apply for membership in the Saint Arnold Society. For a $1,000 fee, society members will receive a hard hat tour of the construction site, an invite to the opening party, a pewter mug engraved with the member's name on it that will be stored at the beer garden (worth $150), and, most importantly, one free beer per day for life. At $5 per pint, really dedicated craft beer drinkers could conceivably "earn back" their payment fairly quickly.

    Back in 2015, Wagner said in an interview with CultureMap that he saw the beer garden as an extension of his original mission statement to make Saint Arnold "an institution that Houston and the region is proud of."

    "I want to create a tourist destination for Houston, and certainly there’s a business aspects of it," Wagner said at the time. "But it’s also to create that environment where people want to come to Houston, where there’s something really positive they remember and associate the city with. I don’t mean to infer there’s nothing else positive, but it’s an additive element to make Houston a better place."

    A lofty goal to be certain, but one that Houston's oldest craft brewery is surely capable of achieving.

    Saint Arnold has finally revealed renderings of its beer garden.

    Saint Arnold beer garden rendering
    Courtesy of Saint Arnold Brewing Company
    Saint Arnold has finally revealed renderings of its beer garden.
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    Houston hospitality 'dream team' saddles up for World Cup pop-up restaurant

    Eric Sandler
    May 13, 2026 | 10:02 am
    Army Sadeghi, Ben Berg, and Brian Ching
    Courtesy of Berg Hospitality
    Army Sadeghi, Ben Berg, and Brian Ching are teaming up to open The Ranch Presents Pitch Live.

    Two Houston hospitality veterans are teaming up with one of the city’s soccer legends to throw an epic party during the FIFA World Cup. The Ranch Presents Pitch Live will be a 35,000-square-foot pop-up venue that mixes Texas hospitality with top-notch food, drinks, and entertainment.

    Located in the former Warehouse Live space (813 St. Emanuel St.), The Ranch Presents Pitch Live unites Berg Hospitality founder Ben Berg (B&B Butchers, Prime 131, The Annie Cafe, etc.) with Army Sadeghi (Melrose, Clarkwood, 1111) and Dynamo legend Brian Ching, co-founder of popular soccer bar Pitch 25 that has a location in EaDo and will soon open in Katy. Houston investor Rick Perez is also involved with the project. Together, they’ll operate a venue for 39 days — June 11 through July 19 — that puts an international spin on The Ranch, Berg Hospitality’s restaurant at the Houston Livestock Show and Rodeo that operated from 2022-2025.

    Berg tells CultureMap that the project began when Houston’s FIFA World Cup Host Committee approached Ching about utilizing the Warehouse Live space during the tournament. Ching reached out to Berg to oversee the food and beverage operations. Berg recruited Sadeghi for his experience in nightclubs and lounges.

    “I’m a sadomasochist,” Berg jokes about his penchant for taking on too many projects at once.

    “Brian is the face of it and runs an awesome bar,” Berg says. “Bring in the nightlife side with people who are tops at that. My team is tops at putting on a big pop-up, and we have the structure to get this thing open. It’s kind of a dream team.”

    “Hosting games in Houston is a once-in-a-lifetime opportunity to put on something great,” Sadeghi adds. “This concept isn’t just screens and beer buckets. It operates like a global fan destination centered around matches . . . We’re programming the emotional center of the World Cup, and we’re super excited.”

    The space is being divided into three sections: a main stage with multiple bars and casual dining; a more premium, VIP-style area with more elevated food and drinks; and a private VVIP lounge with its own entrance and more premium service. Berg notes that they expect the venue will be popular with corporate clients who can host events there.

    Details on the food menu are still being finalized. This version of The Ranch won’t have the same full service, fine dining-style experience that the Rodeo offered, but Berg noted that many of its most popular dishes will be available. It will also serve some barbecue. Restaurants related to the countries in that day's matches will be invited to pop-up within the pop-up.

    All of the World Cup matches will be shown throughout the venue on multiple screens, including a massive outdoor viewing area. In between games, the venue will host performances by DJs and musicians in a variety of genres. At night, patrons will have the option of splurging on VIP tables with bottle service.

    Sadeghi thinks Houston’s diversity makes it an ideal place to host World Cup matches and visitors.

    “We have South American, European, African, Mexican, they’re all very passionate about soccer,” he says. “Instead of building something generic, we want to build something that reflects Houston culturally. The goal is global energy through a Houston lens.”

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