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    SXSW 2012

    Anthony Bourdain spills the beans on No Reservations' unorthodox social mediatactics

    Arden Ward
    Mar 15, 2012 | 10:31 am

    When news broke that Anthony Bourdain would make his way to Austin for SXSW, techie and foodie mouths alike started to water. On Tuesday afternoon Bourdain fans got a chance to experience his no-bullshit edge — and crass discourse —in person, thanks to some creative SXSW programming.

    Bourdain took the stage beer in hand (yes, it was a Shiner) along with his No Reservations team to discuss their self-proclaimed hijacking of the show’s social media channels. It was an hour of Twitter talk, YouTube clips and plenty of F-bombs.

    “People seem to really like the drunk tweets,” says producer Tom Vitale. “You’ll get really fucked up and wake up the next day with 8,000 new followers,” Bourdain chimes in.

    “Holy shit, thanks for coming guys,” moderator Anthony De Rosa (Reuters columnist and Social Media Editor) said to whet the crowd’s appetite. It was the first (and most tame) of many curse words dropped during the discussion on Digital Debauchery.

    The panel started with a discussion on why, in December 2010, the No Reservations team decided to take over the show's social media accounts, which they all agree was a defensive measure. To put it simply, Bourdain says, “We didn’t want them to suck.”

    Fueled by the bold, unfiltered personalities of a team that travels the world to find obscure, authentic food experiences, the channels now capture the true personality of No Reservations.

    The team’s “social media tactics,” though varied, tend to be alcohol-induced. “People seem to really like the drunk tweets,” says producer Tom Vitale. “You’ll get really fucked up and wake up the next day with 8,000 new followers,” Bourdain chimes in. No doubt, that’s a reason for an extra whiskey shot or two.

    And if booze isn’t in the cards, porn — the real kind and the food kind — do the trick, too. “Any Ron Jeremy reference is good,” Bourdain says. Just as popular though are classic food pornography shots. An Instagram of a fish taco can yield upwards of 13,000 Facebook likes.

    Porn jokes and booze aside, the No Reservations team is all about keeping the show fresh and using a cinematic approach to filming their show. Simple questions like “How can we shoot barbecue in a way that’s never been done before?” keep the team on its toes when shooting and consequently bleed into their management of the show’s other marketing channels.

    Of course, Bourdain says, there are also questions like “What can we do that’s really fucked up that we haven’t done before?”

    The No Reservations crew did just that with a 2011 holiday special and animated short that the Travel Channel might view a bit begrudgingly in hindsight. The special, aimed to be as “disturbing, dark, unsettling” as possible, featured Christopher Walkin, Samantha Brown, punk rockers Fucked Up and a score by Norah Jones. It was offset by an animated short that explored the European folklore of the Krampus, an anti-Santa character that wreaks havoc on naughty kids.

    The Krampus clip, which the crew showed during its SXSW panel, is definitely disturbing, and definitely still getting views on YouTube.

    It was clear from the panel that Bourdain and his crew really are one tight-knit, fucked up family that relies on each other’s ideas to keep the personality of No Reservations alive — on camera and online. “We’ve worked together for so long, it’s really like a band,” Bourdain says. “Sometimes the bass player has an idea for a song.”

    Sticking with the music thread, the team announced a Turntable.fm session called “Tony Bourdain and Friends” that will stream on March 22 at 10 a.m. CDT.

    A panel featuring Bourdain couldn't be called a success without a local food assessment. And though he wouldn’t say where the crew would be eating during the remainder of their stay in Austin, he did give props to one of our shining barbecue stars. “We went to Franklin Barbecue this morning and it was un-fucking-believable.”

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    2 weeks to say goodbye

    Casual River Oaks restaurant will shutter after 10 years

    Eric Sandler
    Jun 16, 2025 | 3:29 pm
    Eloise Nichols interior
    Photo by Alex Montoya
    Eloise Nichols has updated its interior.

    A neighborhood restaurant near River Oaks will soon serve its last meal — for now. Eloise Nichols will close after service on June 29.

    Part of Adair Concepts, the hospitality group behind restaurants such as Adair Kitchen, Buffalo Grille, and Los Tios, Eloise Nichols opened in 2016 as a more upscale concept with cocktails, a raw bar, and a stylish interior. In 2023, the company switched up the concept to a more casual, all-day format. Adair Concepts owners Nick Adair and Katie Adair Barnhart named the restaurant for their grandmother, Eloise Nichols Adair.

    “After a 10 year run, our lease is up and we have decided not to renew on Mid Lane,” Barnhart tells CultureMap in an email. “It was a hard decision as the project is a favorite of ours, filled with lots of memories and family significance.”

    Despite closing this location of Eloise Nichols, Barnhart says the company would like to find a new home for it in the future, but Adair Concepts has other projects to tackle. It recently opened a Los Tios in Fredericksburg. Both Los Tios and Adair Kitchen are coming to San Antonio later this year.

    Meanwhile, diners have a couple more weeks to make one last visit to Eloise Nichols for fan favorite dishes such as deviled eggs, chicken and dumplings, and hot chicken and pickles.

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