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    New Pop-Up Series

    Sugar Hooker lures country's top culinary talent for new pop-up series

    Eric Sandler
    Feb 14, 2018 | 12:35 pm

    Fluff Bake Bar's post-flood renovations may have removed most of its seating, but chef-owner Rebecca Masson still wants to share her friend's talents with Houstonians.

     

    Instead of "Dinner With My Friends," Masson — affectionately known as the "Sugar Hooker" for her baking prowess — has launched a new pop-up series called the Thursday Night Take Over that's more casual and more affordable than a formal sit down dinner. She's invited a number of top chefs from around the country to participate in the monthly pop-ups, but for the kick-off on February 22 she's keeping things closer to home.

     

     Chris Shepherd, the James Beard Award-winning chef behind Underbelly, Hay Merchant, and One Fifth, will appear at Fluff. Although the menu is still TBA, Masson says Shepherd may use the event as an opportunity to preview a dish or two from UB Preserv, the restaurant he's opening in April that will be an evolution of Underbelly.

     

    "I’m very excited about this new series, and I couldn’t ask for anyone better to kick it off than Chris Shepherd,” Masson said in a statement. “All of these chefs are magical, and I want people in Houston to have a chance to experience their food in a fun and unique way. We won’t have the restrictions of a seated dinner, and I think it gives the chefs an opportunity to play around and try some new things – all in the name of a very important cause.”

     

    The rest of the roster includes Dallas chef John Tesar (Knife, Knife Burger) — who will return to Houston after a sold out Dinner With My Friends appearance — and some of the chefs that traveled to Houston to participate in Indie Chefs Week: Christine Rivera (Galaxy Taco, San Diego); Richie Nakano (IDK Concepts, San Francisco); Claudette Zepeda-Wilkins (El Jardin, San Diego); and Matthew Gaudet, (Superfine Food, Manchester-by-the-Sea, Massachusetts).

     

    Speaking to CultureMap, Masson adds that she wanted to capture the casual, come-as-you-are feel that's made her Saturday morning bake sales so successful. The Thursday night events will allow diners who couldn't commit to a three-hour dinner (or a $125 ticket) to have the opportunity to sample a chef's dishes.

     

    "We did a ramen pop-up with Justin Justin Carlisle (Arden and Red Light Ramen, Milwaukee)," Masson says. "I think people liked the ease of coming at any time during the night."

     

    Those who want a slightly more formal experience may purchase one of the fours seats at the chef's counter for $20. Choose from either a 6 pm or 7:30 pm, and the $20 goes towards the night's bill. Wine and Saint Arnold beer pairings will also be available.

     

    Best of all, 10 percent of all proceeds will benefit Share Our Strength’s No Kid Hungry program. Here's the full roster:

     
       
    • Feb. 22: Chris Shepherd, UB Preserv, Houston
    •  
    • March 8: Christine Rivera, Galaxy Taco, San Diego
    •  
    • April 12: Justin Brunson, Old Major, Denver
    •  
    • May 10: John Tesar, Knife Dallas, Dallas
    •  
    • June 14: Richie Nakano, IDK Concepts, San Francisco
    •  
    • Aug. 9: Claudette Zepeda-Wilkins, El Jardin, San Diego
    •  
    • Sept. 13: Aaron Hoskins & Sarah Simmons, Columbia, South Carolina.
    •  
    • Oct. 11: Tim Maslow, Boston, Massachusetts.
    •  
    • Nov. 8: Matthew Gaudet, Superfine Food, Manchester-by-the-Sea, Massachusetts.
    •  
    • Dec. 13: TBA
    •  

    Rebecca Masson's new pop-up series starts February 22.

    Rebecca Masson Fluff Bake Bar
      
    Courtesy photo
    Rebecca Masson's new pop-up series starts February 22.
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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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