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    Major Food Truck News

    New food truck with reality TV ties rolls into Houston, bringing fresh Maine lobster

    Eric Sandler
    Jan 22, 2015 | 1:47 pm

    A new food truck aims to bring the taste of Maine's coast to Houston. A Houston outpost of the California-based Cousins Maine Lobster food truck chain is hitting the streets of the Bayou City.

    Cousins earned nationwide notoriety when Shark Tank investor Barbara Corcoran pledged $55,000 for 15-percent of Cousins's business. Although the truck had only shown $150,000 in revenue when cousins Jim Tselikis and Sabin Lomac went on TV, the business has since grown to more than $3.5 million in revenue as of June 2014.

    That track record appealed to Houstonian Neil Werner. Already successful from a business he sold that managed summer camps across the country, Werner was looking for his next opportunity.

    Werner says people have been understanding about the price. "We're bringing fresh, Maine lobster. It's not cheap to get here."

    "We specifically searched out the guys on Shark Tank, Cousins, because of their passion for bringing Maine lobster to Houston. Really, all over the country, because we're opening in eight or nine cities," Werner tells CultureMap. "When I saw that as an opportunity, I flew out to Los Angeles and met with the guys."

    After three days of meetings and trying their food, Werner was sold on Cousins. "One of the things I love about the company is they're very passionate about all of the sustainability practices in Maine . . . They really care about what they pull from the ocean, when they pull from the ocean and what they're going to put on people's plates," he says.

    Werner is from New York but says he spent a significant amount of time in New England. "I'm passionate about bringing Houstonians lobster meat and lobster product that's like eating right off a pier in Maine," he says. "To be able to bring a world of different menu items . . . and have people sample and enjoy what we know from growing up there."

    After a series of trial runs and a week's worth of training in California, Cousins was set to hit the streets of Houston Thursday afternoon at the Houston Public Library downtown. Then, it will follow a full schedule at food truck parks and events.

    How is it? Similar to Maine-ly Sandwiches, Cousins gets the essential details of a traditional Maine lobster roll right.

    They use a griddle-toasted, split-top bun and just enough mayo to hold the meat together. For $13, diners get a standard size bun that's overflowing with lobster meat. The truck also offers a Connecticut style roll that's served hot with drawn butter as well as some Texas twists in the form of a lobster quesadilla and tater tots topped with lobster and freshly made pico de gallo. For dessert, choose from a traditional whoopie pie or lobster ice cream — it's buttery lobster meat in vanilla ice cream that Werner swears is delicious.

    So far, Werner says people have been understanding about the price. "We're bringing fresh, Maine lobster. It's not cheap to get here."

    Besides, the lobster rolls are a lot cheaper than a flight to Portland, Maine.

    Neil Werner wants to bring authentic Maine lobster rolls to Houston with his new food truck.

    Cousins Maine Lobster
    Photo by Eric Sandler
    Neil Werner wants to bring authentic Maine lobster rolls to Houston with his new food truck.
    unspecified
    news/restaurants-bars

    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars
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