the new tech cities

Houston falls behind other Texas cities in new ranking of best U.S. tech hubs

Was Houston snubbed on a new list of the best tech cities?

In a recent report analyzing metrics for best cities for tech hubs, Houston failed to crack the top 20 — unlike a few other Texas cities.

The new report, "The Top Tech Cities in the US: Ranking 100 Cities in 2024," by online security experts Cloudwards, examined 100 tech-reliant cities in the nation across 17 key indicators, including salaries for information technology professionals, a city's cost of living, internet quality, job opportunities and tech-related companies, and more.

Houston is the No. 22 best tech city in the nation, just barely missing the upper third of Texas cities; the Dallas suburb of Plano outshone them all at No. 4, and its neighbor Frisco came in at No. 10. San Antonio ranked a few spots ahead of Houston, at No. 18, possibly taking some inspiration from tech-hub Austin, which made No. 7.

Here's how Houston stacked up in the major categories in the study:

No. 13 – Livability
No. 16 – Career and Education
No. 40 – Tech Community
No. 44 – Innovation and Entrepreneurship
No. 53 – Internet Coverage and Quality

Looking at these metrics, it's apparent why Houston ranked so low. Although the city is prepared to get to work — with great career and education opportunities and a high livability rating — it's not necessarily using that leg up to its advantage. Internet coverage lags behind a large portion of other cities, and opportunities for collaboration and entrepreneurship are not providing great incentive to kick that into a higher gear.

Austin's spot in No. 7 behind Plano's No. 4 might be surprising, but, according to the report, the Texas capital's higher cost of living is to blame.

"Texas’ capital, Austin is a good place for startups since it’s easy to find top talent, initial capital and inexpensive office space," wrote the report's author. "However, due to the rapid rise in population (3 percent between 2021 and 2022), the cost of living has increased and access to good real estate has become more costly. Even so, the city’s distinct culture, access to educational opportunities and work-life balance continue to make Austin a popular choice for many IT professionals."

With many employers still embracing remote work, having a good wifi connection can make or break a person's ability to work from home. It seems that helped Plano, as 96 percent of households in the Dallas suburb have internet access, which was the single best connection rate of any city in the study.

Frisco also topped out in one category in particular, earning the title as "the most livable city in the U.S." according to Cloudwards.

Average salaries for IT professionals in Frisco come out to about $95,516 annually, which is only a $217 difference from Plano at $95,733. Given Houston's middling rank on the list above, no data was shared.

Nationally, the cities that round out the top five most tech-savvy cities in the U.S. are:

No. 1 – New York City, New York
No. 2 – Washington, D.C.
No. 3 – San Francisco, California
No. 4 – Plano, Texas
No. 5 – Jersey City, New Jersey

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innovation starts here

Houston soars onto new list of 10 best large U.S. cities for startups

Photo by Jan Bolz on Unsplash

Houston may be the next city infiltrated by "tech bros" in 2026.

Houston's favorable economic climate is enticing new opportunities for entrepreneurship and growth, and now the city is being hailed as the 7th-best U.S. city for starting a new business.

The recognition comes in CommercialCafe's recent "Best Cities for Startups" report, published December 10. The study analyzed large U.S. cities across two population categories – cities with more than 1 million residents and cities with populations between 500,000 and 1 million residents. The report analyzed relevant metrics such as office or coworking costs, Kickstarter funding success, startup density, and survival rates, among others.

Across the biggest U.S. cities with over a million residents, Phoenix, Arizona landed on top as the No. 1 best place to start a new business.

The report's findings revealed 10.6 percent of all businesses in Houston are startups that have been active for less than a year. These new businesses have a survival rate of 64.5 percent, meaning just under two-thirds of all startups in the city will still be running up to five years after they were first established.

Over the last five years, the number of new businesses established in Houston has grown nearly 15 percent. CommercialCafe said new businesses in cities with high startup growth rates tend to "attract top talent" which can eventually lead to securing "vital funding for expansion."

Independent professionals – also known as freelancers – are another crucial resource for new businesses that may need "specialized services" for a fixed amount of time, the report said. Houston's freelance workforce has grown about 9 percent from 2019-2023, and the analysis found there were 97,295 freelancers working in Houston in 2023, compared to 89,528 in 2019.

"Generally, cities in the South and Southwest have experienced strong growth during the surveyed period, in contrast to California cities like Los Angeles and San Diego, where the share of freelancers and gig workers has either stagnated or slightly declined," the report said.

Houston boasts the second-cheapest office space rent nationally, the report additionally found. The average asking price for a 1,000-square-foot workspace (for five employees) in the city added up to $27,124 annually. For startups that want greater flexibility for their workers, the annual cost for a coworking space for the same number of employees in Houston came out to $13,200, which is the fourth-most affordable rate in the U.S.

Other Texas cities with attractive economic environments for startups
CommercialCafe also revealed that Texas as a whole is one of the strongest states for starting a new business. Other than Houston, San Antonio (No. 2), Dallas (No. 3), and Fort Worth (No. 4) were also recognized among the top 10 best places to start a business in the category of U.S. cities with more than a million residents.

Austin topped a separate ranking of best cities to start a business with 500,000 to 1 million residents.

"Specifically, the Texas capital was the frontrunner for indicators that looked at the overall share of startups within the local economy, as well as growth rates in five years (2019 to 2023)," the report said. "On top of that, Austin also topped the rankings for its percentage of college-educated residents and its consulting firms, which provide vital support for burgeoning enterprises."

The top 10 best cities to start a new business are:

No. 1 – Phoenix, Arizona
No. 2 – San Antonio, Texas
No. 3 – Dallas, Texas
No. 4 – Fort Worth, Texas
No. 5 – Jacksonville, Florida
No. 6 – San Diego, California
No. 7 – Houston, Texas
No. 8 – Philadelphia, Pennsylvania
No. 9 – Chicago, Illinois
No. 10 – Los Angeles, California

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