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    SXSW Do's and Don'ts

    Your cheat sheet to South by Southwest: Do walk, don't make fun of the hipsters

    Jennifer Patterson
    Mar 9, 2011 | 12:50 pm
    • Austin will be overflowing with people during SXSW. You don't want to bring yourcar anywhere near downtown.
    • You do want to find a way to hang around with the band after the games.

    So what exactly is South by Southwest? Here’s a brief overview if you haven’t been, followed by some simple DOs and DON'Ts.

    When people ask if you’re going to “South by” or “SX,” they probably mean the music portion of the festival. However, South by Southwest includes separate film, interactive and music conferences that take place every March in Austin. The “week” of SXSW is actually 10 days long, spanning from March 11-20 this year

    Interactive: March 11-15

    Film: March 11-19

    Music: March 15-20

    We’ll focus on the music portion. SXSW is one of the largest music festivals in the nation, with over 2,000 performers playing in more than 90 venues around Austin. Although it’s officially centered around the Austin Convention Center downtown, most of the bands play in bars and clubs downtown and around the University of Texas campus.

    Anyone can go to SXSW, but some enjoy a more elite status: badge or wristband holders.

    Badges:
    Badges — which get you into the most things — run from $595 (if you bought early) to $1250. Badges provide free entrance and first dibs to any showcase and also allow access to really boring but really important conferences about the music industry and what not.

    Wristbands:
    Fans can also purchase wristbands, which run from $150-300. A wristband grants entrance to any showcase (which cost $8-25 for individual tickets depending on the venue), but you have to wait in line behind badge holders if the show is especially crowded.

    A few aspects set SXSW apart from other indie music festivals like Bonnaroo, Coachella and Austin City Limits:

    1. Shows at small venues
    Bands perform in bars and clubs rather than giant stages in open fields.

    2. Up-and-coming bands
    You won’t find the Eagles playing here, but you may discover the next Sleigh Bells before your friends do. (Tell me you’ve heard of them?)

    If you’re not obnoxious about it, you might be able to party with your favorite band. Most of them are crashing at hospitable Austinites’ homes or cheap hotels and don't have any airs about sharing a pitcher with strangers.

    3. International acts

    4. All day and all night
    Outdoor music festivals often shut it down early (9 or 10) due to city noise ordinances. SXSW’s day parties span from around noon till 5 or 6, and the official showcases last until 2 a.m., followed by after-parties.

    5. Free stuff
    You're not trapped on festival grounds with watery $8 beer. In fact, during the day a lot of the beer and food is free. More on that later.

    DOs and DON’Ts for SXSW beginners:

    DON’T buy a badge.
    They average $700 and simply aren’t worth it unless you're interested in attending the lectures and workshops. If you can obtain a badge for free because your cousin owns Sub Pop! records or something, then, by all means, get one.

    DO consider a wristband.
    Depending on how many and which showcases you attend, you may end up dishing out around $200 on admission anyway. Also, you won’t have to wait in line and almost always get in (unless the venue is full). If you’re paying cash you’ll need to get in line at least 20 minutes before a showcase starts.

    DO RSVP to the unofficial day shows.
    The day shows and parties, though not officially part of SXSW, are just as good as the night showcases. Admission is free, and there’s often free food and booze.

    Although it’s tedious, most of these parties require that you RSVP with an e-mail address. It gets tricky to keep track of them, as there are 15-20 parties per day. As the music part of SXSW nears on March 15, CultureMap promises keep you posted on the best day parties and how to send your RSVP.

    DO have a game plan.
    Scribble down the names and addresses of a few of your favorite day parties and official showcases.

    DON’T set your plans in stone.
    If they run out of free Flying Dog beer or it rains at Cedar Street Courtyard, you’ve got to have a backup plan. (This is where sending RSVPs to multiple day parties comes in handy.)

    DON’T drive anywhere near downtown.
    If you must drive, park at 8th just east of I-35 and walk downtown from there. You're unlikely to get much closer.

    DO walk, ride a bike or take a bus.

    DO bring comfortable shoes and a warm coat.
    Even the cutest flats will kill your feet when you’re walking five miles a day. And although Austin is usually as hot as Houston, last year a cold front blew in, sending temperatures down to 32 degrees with wind chill.

    Bassists played from sleeping bags, girls wrapped blankets around their heads. It was madness.

    DON'T complain about hipsters.
    When you go to a golf tournament you don't complain about the preps in polos and golf shoes. So when attending SXSW refrain from rolling your eyes at the tattoos and unkempt hair.

    You're in hipster turf now, and when in Rome bring your skinny jeans.

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    RIP, Chuck

    Actor Chuck Norris, star of 'Walker, Texas Ranger,' dies at 86

    Associated Press
    Mar 20, 2026 | 10:30 am
    Chuck Norris
    Courtesy photo
    Chuck Norris, star of "Walker, Texas Ranger," has died at 86.

    Chuck Norris, the martial arts grandmaster and action star whose roles in “Walker, Texas Ranger” and other television shows and movies made him an iconic tough guy — sparking internet parodies and adoration from presidents — has died at 86.

    Norris died Thursday, in what his family described as a “sudden passing.”

    “While we would like to keep the circumstances private, please know that he was surrounded by his family and was at peace,” the family said in a statement posted to social media.

    Before he would become a star in movies and on TV, Norris was wildly successful in competitive martial arts. He was a six-time undefeated World Professional Middleweight Karate champion. He also founded his own Korean-based American hard style of karate, known sometimes as Chun Kuk Do, and the United Fighting Arts Federation, which has awarded more than 3,300 Chuck Norris System black belts worldwide. Black Belt magazine ultimately credited Norris in its hall of fame with holding a 10th degree black belt, the highest possible honor.

    Born Carlos Ray Norris in Ryan, Oklahoma, on March 10, 1940, he grew up poor. At age 12, he moved with his family to Torrance, California, and joined the U.S. Air Force after high school, in 1958. It was during a deployment to Korea that he started training in martial arts, including judo and Tang Soo Do.

    “I went out for gymnastics and football at North Torrance high,” he told The Associated Press in 1982. “I played some football, but I also spent a lot of time on the bench. I was never really athletic until I was in the service in Korea.”

    After he was honorably discharged in 1962, he worked as a file clerk for Northrop Aircraft and applied to be a police officer, but was put on a waitlist. Meanwhile, he opened a martial arts studio, which expanded to a chain, with students including such stars as Bob Barker, Priscilla Presley, Donnie and Marie Osmond, and Steve McQueen, whom he later credited with encouraging him to get into acting.

    From one studio to another
    Norris made his film debut as an uncredited bodyguard in the 1968 movie “The Wrecking Crew,” which included a fight with Dean Martin. He had also crossed paths with Bruce Lee in martial arts circles. Their friendship — sometimes, as sparring partners — led to an iconic faceoff in the 1972 movie “Return of the Dragon,” in which Lee fights and kills Norris' character in Rome's Colosseum.

    He went on to act in more than 20 movies, such as “Missing in Action,” “The Delta Force” and “Sidekicks.”

    “I wanted to project a certain image on the screen of a hero. I had seen a lot of anti-hero movies in which the lead was neither good nor bad. There was no one to root for,” Norris said in 1982.

    In 1993, he took on his most famed role, as a crime-fighting lawman in TV's “Walker, Texas Ranger.” The show ran for nine seasons, and in 2010, then-Gov. Rick Perry awarded him the title of honorary Texas Ranger. The Texas Senate later named him an honorary Texan.

    “It’s not violence for violence’s sake, with no moral structure,” Norris told the AP in 1996, speaking about the show. “You try to portray the proper meaning of what it’s about — fighting injustice with justice, good vs. bad. … It’s entertaining for the whole family.”

    Norris also made a surprise comedic appearance as a decisive judge in the final match of the 2004 movie “Dodgeball.” He only on occasion has taken acting roles in recent years, including 2012's “The Expendables 2” and the 2024 sci-fi action movie “Agent Recon.” He's due to appear in “Zombie Plane,” an upcoming film starring Vanilla Ice.

    Chuck Norris: the man, the meme, the legend
    It was around the time of “Dodgeball” that his toughman image became the stuff of legend, literally: “Chuck Norris Facts” went viral online with such wildly hyperbolic statements as, “Chuck Norris had a staring contest with the sun -- and won,” and, “They wanted to put Chuck Norris on Mt. Rushmore, but the granite wasn’t tough enough for his beard.”

    Norris ultimately embraced the absurdity of the meme craze, putting together “The Official Chuck Norris Fact Book,” which combined his favorites with supposedly true stories and the codes he aimed to live by. He would also write books on martial arts instruction, a memoir, political takes, Civil War-era historical fiction and more.

    “To some who know little of my martial arts or film careers but perhaps grew up with 'Walker, Texas Ranger,' it seems that I have become a somewhat mythical superhero icon,” Norris wrote in the forward to the fact book. “I am flattered and humbled.”

    That book raised money for a nonprofit he founded with President George H.W. Bush that promoted martial arts instruction for kids.

    The intentionally outlandish statements featured in the 2008 Republican presidential primary, when Norris endorsed Arkansas Gov. Mike Huckabee and shot an ad playing on the “Chuck Norris facts.”

    President Donald Trump's supporters later promoted Trump Facts in the same vein, and political pundits tried it as well, describing the commander-in-chief's decision to seize Venezuela's sitting president, Nicolas Maduro, as a “Chuck Norris Moment,” and its initial effect on oil prices a “Chuck Norris Premium.”

    Norris was outspoken about his Christian beliefs and his support for gun rights, and backed political candidates for years — he even went skydiving with Bush for the former president's 80th birthday. As for Trump, Norris endorsed him in the 2016 general election and wrote guest columns praising him without explicitly endorsing him the in the days before the 2020 and 2024 elections.

    Norris has five surviving children: stunt performers Mike and Eric with his late ex-wife Dianne Holechek, twins Dakota and Danilee with his wife Gena Norris, and Dina, the result of an early 1960s “one-night stand” revealed in his autobiography.

    Norris celebrated his birthday just over a week before his death, posting a sparring video on Instagram.

    “I don't age. I level up,” he wrote.

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