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    SXSW Do's and Don'ts

    Your cheat sheet to South by Southwest: Do walk, don't make fun of the hipsters

    Jennifer Patterson
    Mar 9, 2011 | 12:50 pm
    • Austin will be overflowing with people during SXSW. You don't want to bring yourcar anywhere near downtown.
    • You do want to find a way to hang around with the band after the games.

    So what exactly is South by Southwest? Here’s a brief overview if you haven’t been, followed by some simple DOs and DON'Ts.

    When people ask if you’re going to “South by” or “SX,” they probably mean the music portion of the festival. However, South by Southwest includes separate film, interactive and music conferences that take place every March in Austin. The “week” of SXSW is actually 10 days long, spanning from March 11-20 this year

    Interactive: March 11-15

    Film: March 11-19

    Music: March 15-20

    We’ll focus on the music portion. SXSW is one of the largest music festivals in the nation, with over 2,000 performers playing in more than 90 venues around Austin. Although it’s officially centered around the Austin Convention Center downtown, most of the bands play in bars and clubs downtown and around the University of Texas campus.

    Anyone can go to SXSW, but some enjoy a more elite status: badge or wristband holders.

    Badges:
    Badges — which get you into the most things — run from $595 (if you bought early) to $1250. Badges provide free entrance and first dibs to any showcase and also allow access to really boring but really important conferences about the music industry and what not.

    Wristbands:
    Fans can also purchase wristbands, which run from $150-300. A wristband grants entrance to any showcase (which cost $8-25 for individual tickets depending on the venue), but you have to wait in line behind badge holders if the show is especially crowded.

    A few aspects set SXSW apart from other indie music festivals like Bonnaroo, Coachella and Austin City Limits:

    1. Shows at small venues
    Bands perform in bars and clubs rather than giant stages in open fields.

    2. Up-and-coming bands
    You won’t find the Eagles playing here, but you may discover the next Sleigh Bells before your friends do. (Tell me you’ve heard of them?)

    If you’re not obnoxious about it, you might be able to party with your favorite band. Most of them are crashing at hospitable Austinites’ homes or cheap hotels and don't have any airs about sharing a pitcher with strangers.

    3. International acts

    4. All day and all night
    Outdoor music festivals often shut it down early (9 or 10) due to city noise ordinances. SXSW’s day parties span from around noon till 5 or 6, and the official showcases last until 2 a.m., followed by after-parties.

    5. Free stuff
    You're not trapped on festival grounds with watery $8 beer. In fact, during the day a lot of the beer and food is free. More on that later.

    DOs and DON’Ts for SXSW beginners:

    DON’T buy a badge.
    They average $700 and simply aren’t worth it unless you're interested in attending the lectures and workshops. If you can obtain a badge for free because your cousin owns Sub Pop! records or something, then, by all means, get one.

    DO consider a wristband.
    Depending on how many and which showcases you attend, you may end up dishing out around $200 on admission anyway. Also, you won’t have to wait in line and almost always get in (unless the venue is full). If you’re paying cash you’ll need to get in line at least 20 minutes before a showcase starts.

    DO RSVP to the unofficial day shows.
    The day shows and parties, though not officially part of SXSW, are just as good as the night showcases. Admission is free, and there’s often free food and booze.

    Although it’s tedious, most of these parties require that you RSVP with an e-mail address. It gets tricky to keep track of them, as there are 15-20 parties per day. As the music part of SXSW nears on March 15, CultureMap promises keep you posted on the best day parties and how to send your RSVP.

    DO have a game plan.
    Scribble down the names and addresses of a few of your favorite day parties and official showcases.

    DON’T set your plans in stone.
    If they run out of free Flying Dog beer or it rains at Cedar Street Courtyard, you’ve got to have a backup plan. (This is where sending RSVPs to multiple day parties comes in handy.)

    DON’T drive anywhere near downtown.
    If you must drive, park at 8th just east of I-35 and walk downtown from there. You're unlikely to get much closer.

    DO walk, ride a bike or take a bus.

    DO bring comfortable shoes and a warm coat.
    Even the cutest flats will kill your feet when you’re walking five miles a day. And although Austin is usually as hot as Houston, last year a cold front blew in, sending temperatures down to 32 degrees with wind chill.

    Bassists played from sleeping bags, girls wrapped blankets around their heads. It was madness.

    DON'T complain about hipsters.
    When you go to a golf tournament you don't complain about the preps in polos and golf shoes. So when attending SXSW refrain from rolling your eyes at the tattoos and unkempt hair.

    You're in hipster turf now, and when in Rome bring your skinny jeans.

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    Movie Review

    Star TV producer James L. Brooks stumbles with meandering movie Ella McCay

    Alex Bentley
    Dec 12, 2025 | 2:30 pm
    Emma Mackey in Ella McCay
    Photo courtesy of 20th Century Studios
    Emma Mackey in Ella McCay.

    The impact that writer/director/producer James L. Brooks has made on Hollywood cannot be understated. The 85-year-old created The Mary Tyler Moore Show, personally won three Oscars for Terms of Endearment, and was one of the driving forces behind The Simpsons, among many other credits. Now, 15 years after his last movie, he’s back in the directing chair with Ella McCay.

    The similarly-named Emma Mackey plays Ella, a 34-year-old lieutenant governor of an unnamed state in 2008 who’s on the verge of becoming governor when Governor Bill (Albert Brooks) gets picked to be a member of the president’s Cabinet. What should be a happy time is sullied by her needy husband, Ryan (Jack Lowden), her agoraphobic brother, Casey (Spike Fearn), and her perpetually-cheating father, Eddie (Woody Harrelson).

    Despite the trio of men competing to bring her down, Ella remains an unapologetic optimist, an attitude bolstered by her aunt Helen (Jamie Lee Curtis), her assistant Estelle (Julie Kavner), and her police escort, Trooper Nash (Kumail Nanjiani). The film follows her over a few days as she navigates the perils of governing, the distractions her family brings, and the expectations being thrust upon her by many different people.

    Brooks, who wrote and directed the film, is all over the place with his storytelling. What at first seems to be a straightforward story about Ella and her various issues soon starts meandering into areas that, while related to Ella, don’t make the film better. Prime among them are her brother and father, who are given a relatively small amount of screentime in comparison to the importance they have in her life. This is compounded by a confounding subplot in which Casey tries to win back his girlfriend, Susan (Ayo Edebiri).

    Then there’s the whole political side of the story, which never finds its focus and is stuck in the past. Though it’s never stated explicitly, Ella and Governor Bill appear to be Democrats, especially given a signature program Ella pushes to help mothers in need. But if Brooks was trying to provide an antidote to the current real world politics, he doesn’t succeed, as Ella’s full goals are never clear. He also inexplicably shows her boring her fellow lawmakers to tears, a strange trait to give the person for whom the audience is supposed to be rooting.

    What saves the movie from being an all-out train wreck is the performances of Mackey and Curtis. Mackey, best known for the Netflix show Sex Education, has an assured confidence to her that keeps the character interesting and likable even when the story goes downhill. Curtis, who has tended to go over-the-top with her roles in recent years, tones it down, offering a warm place of comfort for Ella to turn to when she needs it. The two complement each other very well and are the best parts of the movie by far.

    Brooks puts much more effort into his female actors, including Kavner, who, even though she serves as an unnecessary narrator, gets most of the best laugh lines in the film. Harrelson is capable of playing a great cad, but his character here isn’t fleshed out enough. Fearn is super annoying in his role, and Lowden isn’t much better, although that could be mostly due to what his character is called to do. Were it not for the always-great Brooks and Nanjiani, the movie might be devoid of good male performances.

    Brooks has made many great TV shows and movies in his 60+ year career, but Ella McCay is a far cry from his best. The only positive that comes out of it is the boosting of Mackey, who proves herself capable of not only leading a film, but also elevating one that would otherwise be a slog to get through.

    ---

    Ella McCay opens in theaters on December 12.

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