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    SXSW Do's and Don'ts

    Your cheat sheet to South by Southwest: Do walk, don't make fun of the hipsters

    Jennifer Patterson
    Mar 9, 2011 | 12:50 pm
    • Austin will be overflowing with people during SXSW. You don't want to bring yourcar anywhere near downtown.
    • You do want to find a way to hang around with the band after the games.

    So what exactly is South by Southwest? Here’s a brief overview if you haven’t been, followed by some simple DOs and DON'Ts.

    When people ask if you’re going to “South by” or “SX,” they probably mean the music portion of the festival. However, South by Southwest includes separate film, interactive and music conferences that take place every March in Austin. The “week” of SXSW is actually 10 days long, spanning from March 11-20 this year

    Interactive: March 11-15

    Film: March 11-19

    Music: March 15-20

    We’ll focus on the music portion. SXSW is one of the largest music festivals in the nation, with over 2,000 performers playing in more than 90 venues around Austin. Although it’s officially centered around the Austin Convention Center downtown, most of the bands play in bars and clubs downtown and around the University of Texas campus.

    Anyone can go to SXSW, but some enjoy a more elite status: badge or wristband holders.

    Badges:
    Badges — which get you into the most things — run from $595 (if you bought early) to $1250. Badges provide free entrance and first dibs to any showcase and also allow access to really boring but really important conferences about the music industry and what not.

    Wristbands:
    Fans can also purchase wristbands, which run from $150-300. A wristband grants entrance to any showcase (which cost $8-25 for individual tickets depending on the venue), but you have to wait in line behind badge holders if the show is especially crowded.

    A few aspects set SXSW apart from other indie music festivals like Bonnaroo, Coachella and Austin City Limits:

    1. Shows at small venues
    Bands perform in bars and clubs rather than giant stages in open fields.

    2. Up-and-coming bands
    You won’t find the Eagles playing here, but you may discover the next Sleigh Bells before your friends do. (Tell me you’ve heard of them?)

    If you’re not obnoxious about it, you might be able to party with your favorite band. Most of them are crashing at hospitable Austinites’ homes or cheap hotels and don't have any airs about sharing a pitcher with strangers.

    3. International acts

    4. All day and all night
    Outdoor music festivals often shut it down early (9 or 10) due to city noise ordinances. SXSW’s day parties span from around noon till 5 or 6, and the official showcases last until 2 a.m., followed by after-parties.

    5. Free stuff
    You're not trapped on festival grounds with watery $8 beer. In fact, during the day a lot of the beer and food is free. More on that later.

    DOs and DON’Ts for SXSW beginners:

    DON’T buy a badge.
    They average $700 and simply aren’t worth it unless you're interested in attending the lectures and workshops. If you can obtain a badge for free because your cousin owns Sub Pop! records or something, then, by all means, get one.

    DO consider a wristband.
    Depending on how many and which showcases you attend, you may end up dishing out around $200 on admission anyway. Also, you won’t have to wait in line and almost always get in (unless the venue is full). If you’re paying cash you’ll need to get in line at least 20 minutes before a showcase starts.

    DO RSVP to the unofficial day shows.
    The day shows and parties, though not officially part of SXSW, are just as good as the night showcases. Admission is free, and there’s often free food and booze.

    Although it’s tedious, most of these parties require that you RSVP with an e-mail address. It gets tricky to keep track of them, as there are 15-20 parties per day. As the music part of SXSW nears on March 15, CultureMap promises keep you posted on the best day parties and how to send your RSVP.

    DO have a game plan.
    Scribble down the names and addresses of a few of your favorite day parties and official showcases.

    DON’T set your plans in stone.
    If they run out of free Flying Dog beer or it rains at Cedar Street Courtyard, you’ve got to have a backup plan. (This is where sending RSVPs to multiple day parties comes in handy.)

    DON’T drive anywhere near downtown.
    If you must drive, park at 8th just east of I-35 and walk downtown from there. You're unlikely to get much closer.

    DO walk, ride a bike or take a bus.

    DO bring comfortable shoes and a warm coat.
    Even the cutest flats will kill your feet when you’re walking five miles a day. And although Austin is usually as hot as Houston, last year a cold front blew in, sending temperatures down to 32 degrees with wind chill.

    Bassists played from sleeping bags, girls wrapped blankets around their heads. It was madness.

    DON'T complain about hipsters.
    When you go to a golf tournament you don't complain about the preps in polos and golf shoes. So when attending SXSW refrain from rolling your eyes at the tattoos and unkempt hair.

    You're in hipster turf now, and when in Rome bring your skinny jeans.

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    Oh, Brother

    McConaughey and Harrelson comedy series 'Brothers' premieres this fall

    Brianna Caleri
    Jun 19, 2026 | 2:30 pm
    Matthew McConaughey and Woody Harrelson in Brothers on Apple TV
    Photo courtesy of Apple TV
    Matthew McConaughey and Woody Harrelson in Brothers on Apple TV.

    Imaginary siblings and real life best friends Matthew McConaughey and Woody Harrelson are finally about to bring the joke home with a new Apple TV series, Brothers, out globally September 23.

    The first two episodes will come out together, and one new episode will be added every Wednesday through November 4, a press release says. There will be eight episodes in total.

    In a rumor that gets harder to search for the closer Brothers comes to fruition, McConaughey and Harrelson have leaned into ideas that they might be half-brothers, partially because of their longtime friendship and partially because they have a similar look that gets even stronger in old photos. The topic sprung up when Brothers was in its infancy as a project called Brother from Another Mother, and McConaughey's mom validated it by insinuating that she and Harrelson's father once had a fling.

    In Brothers, a heartfelt comedy, McConaughey and Harrelson play fictionalized versions of themselves living out almost the same drama, with much more serious repercussions.

    When Harrelson's family needs a place to get away after his daughter's wedding falls through, they travel to Austin to accept the hospitality of a friend, McConaughey. But when McConaughey's mother, Ma Mac (Holland Taylor) accidentally reveals that they might be half-brothers, Harrelson becomes obsessed with learning the truth. Simultaneously, McConaughey considers running for Governor of Texas. (Is this getting too real?)

    Other members of the ensemble cast include Natalie Martinez, Brittany Ishibashi, Nolan Almeida, Ella Grace Helton, Noah Carganilla, Highdee Kuan, and Oona Yaffe.

    Brothers is produced by Paramount Television Studios, and showrun and executive produced by Lee Eisenberg, best known for producing The Office. McConaughey and Harrelson are also both executive producers alongside Natalie Sandy, David West Read, Trish Hofmann, Bill Bost, Jason Winer, David Finkel and Brett Baer, and Jeremy Plager, the release says. Multiple episodes are directed by Trent O’Donnell, including the pilot.

    Austinites were keyed into the production early when locals spotted McConaughey and Harrelson with a film crew on South Congress Avenue. Photographers also caught them in different costumes, this time on South Congress and West Riverside Drive, so it seems like recognizable places around town will be on display multiple times throughout the series.

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