Beer beats Heat
Rallying for the craft beer cause: Consumer advocacy group gains steam
The heat didn't deter fans of the newly formed Open the Taps Saturday afternoon, as craft beer enthusiasts and supporters from around the city crowded together in the spotty shade at Moon Tower Inn for the official launch event.
Founders Leslie Sprague, Ted Duschesne, Cathy Clark Rascoe, Chris White and John Speights cleverly set up shop beneath one of the few covered seating areas, enticing prospective members into the shade, where the group signed up new members in exchange for a T-shirt and a brief respite from the heat.
Open the Taps is a new consumer advocacy group started by Houston craft beer enthusiasts who aim to unify consumers, tackle restrictive legislation and affect change at the polls.
Sprague reports that OTT signed up around 100 new members Saturday — a good indication for the organization's 100 for $100 program, for which details are still being ironed out.
A $100 membership gets those members access to focus groups and other activities; a base $35 membership gets you a T-shirt and a vote in group meetings. Anybody can come to events like Saturday's for the beer and the company.