Dallas' high-end Mi Cocina makes a Tex-Mex stand in Houston
When it comes to Tex-Mex chains, Houston has plenty. Between El Tiempo, Pappasito's, Ninfas, Café Adobe and Austin-import Chuy's, many interlopers that have succeeded in other markets (like the Brinker restaurant corporation's On The Border) have left Houston licking their wounds.
But that isn't deterring upscale Dallas brand Mi Cocina, who are gaining a foothold in Houston by planning a new restaurant in The Woodlands along the restaurant row between The Woodlands Mall and the waterway.
"Mi Cocina has a wonderful reputation in the Dallas-Fort Worth area and we are delighted to be able to introduce the restaurant’s unique Tex Mex flavors to diners in The Woodlands," Woodlands Mall marketing manager Sherry Burton says.
Scheduled to open in July, this is Mi Cocina's 16th location after 20 years of growth in the Dallas area. Mi Cocina has tested out the Houston market before, opening briefly at Woodway where Sylvia's Enchilada Kitchen now stands.
Mi Cocina would have heavy competition in the Inner Loop, but it might be a good fit in The Woodlands or other outgrowth areas that are friendly to high-end chains — the Tex-Mex version of Brio or Carrabba's, if you will.
Has anyone eaten at Mi Cocina? What do you think? It's a bit of style over substance, but I've been generally satisfied with meals there.