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    Tattered Jeans

    Steve Minatra sees the gems among the junk: A true craftsman shares his secrets

    Katie Oxford
    Dec 24, 2011 | 10:15 am
    • Meet Steve Minatra.
      Photo by Katie Oxford
    • Minatra at home, with light fixtures he made with “junk”
      Photo by Katie Oxford
    • Light fixture Minitra made from broomsticks
      Photo by Katie Oxford
    • CD lamps
      Photo by Katie Oxford
    • Protest signs Minatra made for friends participating in Occupy Houston
      Photo by Katie Oxford
    • “Then I realized I could make signs for the other side, too.”
      Photo by Katie Oxford
    • A standing light fixture made by Minatra
      Photo by Katie Oxford
    • Check out his desk lamp!
      Photo by Katie Oxford
    • Storage room for Minatra's next works
      Photo by Katie Oxford
    • Bright ideas from Minatra
      Photo by Katie Oxford

    Steve Minatra makes things. He is the guy behind the scenes — literally.

    He has done everything, from helping to make set designs for film spots and window displays for Hermès, to creating a Ludwig look-a-like from Harry Potter the movie. He built the owl with high-density foam, and he has high-density brainpower, too.
    Minatra describes what he does as, “doing handiwork type stuff.” Some handiwork! He can create light fixtures and more using “junk,” he says. The end result looks anything but and is as brilliant in design as it is functional. His Montrose home illustrates this point perfectly.
    When I recently visited him there, Minatra laughingly described the interior, “like stepping into my mind.” Indeed it is. He has an artist’s eye, an engineer’s understanding and he uses both when making something. In my mind, this is magic.
    Minatra's home is a building that he found 14 years ago while on a photo shoot. The structure was built in the '50s as an extension of someone’s home. Later, it became a neighborhood grocery story, then several beer joints. The story goes that at least two people, in separate instances, have been shot there. Supposedly in the large, open room where we were sitting.
    When I asked him what drew him to Houston, Minatra immediately listed five things: “In the first place, my heart was always here,” he said. “Houston is entrepreneurial. It has a lot of physical and psychological space. It combines the best parts of Southern and Western, and … it’s not expensive.”
    Born in Nashville in 1951, Minatra grew up in Memphis until he was old enough to run away from home at age 18. He came to Houston for a period and lived in different places afterwards, but liked Houston the best. “While I was living in NYC,” Minatra says, “I would wonder, ‘what are they doing in Houston?’ every day. I moved to Brooklyn where I could see the sky, but it didn’t make it better, it made it worse.”
    So, in 1988, he returned to Houston and was hired by Dave Berman to work on TV commercials. “All the useless skills I had acquired through life,” Minatra explained, “suddenly connected.” He has been here ever since practicing those skills, none of which his clients — some of them interior designers — would describe as useless.
    When I asked him what drew him to Houston, Minatra immediately listed five things: “In the first place, my heart was always here,” he said. “Houston is entrepreneurial. It has a lot of physical and psychological space. It combines the best parts of Southern and Western, and … it’s not expensive.”
    Whatever Minatra makes, you can be sure it is original. Using great shades of green, he painted protest signs for friends participating in Occupy Houston. He shares their views. “Then,” Minatra says smiling, “I realized I could make signs for the other side.” In colors of red, white and blue, he uses satire to convey the message, “I’VE GOT MINE.” Underneath the signage, he painted a pink pig.
    Minatra's Christmas cards are original, too. They are my favorite every year.
    No family photo in his cards. Nor do they include a typed letter telling you who, what, when, where and why of the last year. They are colorful, honest and handwritten in words that hold not an ounce of fat and would bring Santa himself into belly achin’ laughter.
    Last Christmas, I took a fistful of Minatra’s cards to a small party of close friends and read them aloud. Everyone howled. Then, we read them again and howled louder. Here’s one he wrote in 2002 using thick red ink:
    The seasonal labor is over. The homes of the rich and the luxurious stores are decorated. Now I can decorate my house, visit my Folks in Memphis, and rest up ‘til January 2nd when everyone will want all that crap out-a-there!
    Mucho love and Merry etc., Steve
    About a year ago, after eyeing Minatra’s owl creation, I asked him how he would describe what he does. Silence. “Okay then,” I pressed, “Would you send me a bio or something?” He sent the latter, one sentence long. Vintage Steve:
    "Steve Minatra realized at a young age that the best way to get people to do what you want is not be too particular about what you want them to do."
    Minatra has done everything, from helping to make set designs for film spots and window displays for Hermès, to creating a Ludwig look-a-like from Harry Potter the movie.
    Enclosed were a few of his business cards. On one side was a photograph reminiscent of the movie The Illusionist. On the reverse side were the following words, with a miniature graphic behind each: transport, assemble, install, furniture, exhibits, interiors.
    As reflected in most everything he makes, Minatra is a minimalist. Interestingly, he studied to be a musician, receiving a degree in music from the University of St. Thomas in 1974. He can play the guitar, violin and piano.
    Altogether, it makes perfect sense. In a way, Minatra’s a wizard. Perhaps he said it best when he talked about the junk. “You know how you save things that you don’t know what you’re going to do with but they’re just too good to throw away?” he asked. "Sometimes, it takes years, but you begin to see the relationship between different pieces of junk. You see the way that stuff fits together.” In Minatra's world, things fit beautifully.
    Like when he pulls broomsticks (wooden are hard to find) out of someone’s garbage and voila, makes a light fixture. So it goes with everything he makes. He sees stuff where others don't. “I could always see space,” he claims.
    Pure magic.

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    respectful design

    New Montrose studio brings bespoke European design to Houston

    Emily Cotton
    Dec 12, 2025 | 12:30 pm
    Armazem Design Home Store
    Photo by Laurie Perez
    Armazem.design is located in the historic Winlow Westheimer buildings.

    Houston’s newest interior design showroom is a dazzling display of how historic preservation and swanky European design can slip into a harmonious dialogue that quietly dismisses the longstanding notion that contemporary furniture has no place within the oftentimes rigid constraints of a traditional home.

    Tucked between The Upper Hand Salon and The Phoenix Pub in the historic Winlow Westheimer buildings, Armazem.design is a lifestyle design boutique carrying elevated European design and architectural solutions from century-old brands such as Arclinia, Lema, Barausse, Foscarini, Gaggeneau, and Sub-Zero Wolf.

    The name Armazem pays homage to founder and principal Jon Fante’s Brazilian roots. Traditionally, armazems were community cornerstones — general stores where people not only shopped but also learned, connected, and built long-term relationships. Appropriate then, that Fante would choose to nestle himself between a salon and a pub, two businesses that are traditional archetypes for familiarity and community.

    Armazem.design is set up like a bespoke home as opposed to a traditional contemporary design concept space. With everything from stately 1920s Victorians to cozy 1930s bungalows still in play in Montrose, setting up shop in a “Houston Browns” brick building from the 1930s — complete with original wide plank floors, exposed brick interior, and open rafter ceilings — allows clients to get a genuine feel for how the product lines work within the framework of these older homes.

    Fante, who was born, raised, and educated as a civil engineer in Brazil, came to the States in 2006 to handle US operations for Florense. Fante retired from his position as CEO in 2017 to start Armazem.design in Chicago. The decision to expand to Houston is something that Fante says was a no-brainer, as Houston has been moving towards a more contemporary style overall.

    “What we are trying to show here is that you don’t have to be in the extremes. You don’t have to be in the extremes of classic American design, which is beautiful, and what is also perceived here as European design, which is super contemporary, which is also beautiful,” Fante tells CultureMap. “There is a breadth of solutions in the inbetween.”

    The buildout for Armazem.design takes clients on a journey through two kitchens, a living room, dining room, generously-appointed closet and dressing space, home office, and casual den space, all outfitted with wall units, complex storage solutions, and warm, comfortable furnishings. Formerly open spaces have been divided into distinct concepts using architectural partitions that can be designed for any space.

    Every aspect of Armazem.design is custom made to order. The design may follow a more European school, but there are wooden elements and handmade objects that protect their environment from the contemporary curse of feeling cold, uninviting, or institutional. With lead times around three to four months, going bespoke here is as accessible as placing orders from mainstream retailers.

    “While there is a focus on kitchens, there are a lot of different products that we bring,” says Fante. “We are a showroom that is focused on interior architectural applications for home. We have partners in doors, partitions, wall paneling, closets — there is a lot. We got this historical place in Montrose and we made it as a home. We want people to walk in and feel like they could live here. It’s very comprehensive.”

    The owners of the building are currently working with the city to gain historical recognition, something that would mean a lot for the neighborhood, and to Fante.

    “We were very lucky to find this space. We preserved every historical element in the showroom — you see these very rustic floors, these floors are almost 100 years old.” Fante discovered more of the historic “Houston Browns” brick during the renovation (the classic Houston brick has been out of production for decades), all hidden behind swathes of drywall. “We ripped that all out to expose the true character of the space,” Fante explains. “Of course we kept the brick.”

    Fante shares that the decision to restore the building led to a phrase from an architect in their Chicago showroom that has remained their motto here in Montrose: “Let’s not bully the space, let’s respect it.” That’s a sentiment that the entire neighborhood can get behind.

    Armazem.design is located at 1911 Westheimer Road and is open Monday through Friday from 9 am-5 pm.

    Armazem Design Home Store

    Photo by Laurie Perez

    Armazem.design is located in the historic Winlow Westheimer buildings.

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