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    Preppy 2.0

    They're baaaaack: New Preppy handbook is updated for a new generation

    Joseph V. Amodio
    Nov 14, 2010 | 9:07 am
    • Stubbs & Wootton has designed limited-edition gray flannel “True Prep” slippers,$425
    • True prep never goes out of style

    For some, preppy living comes naturally. If your name’s Muffy, Skip or Pierpont, say, or you refer to your mother as “mummy”—‘nuff said.

    For the rest of us, there are guidebooks.

    Lisa Birnbach, author of the famed Official Preppy Handbook, has updated that 30-year-old tome with a sequel, True Prep (Knopf, $19.95). The book, written with designer Chip Kidd, explains how preppies survive in what seems a post-prep world of cell phones, reality shows and synthetic fibers (hint—polar fleece finally makes it bearable).

    “Thirty years ago, I was no one, with this little paperback,” says Birnbach. That’s before she triggered, like some Typhoid Muffy, an epidemic of prepophilia—a fascination with polos and all things pink and green.

    Today, buzz for her new book is sounding like daddy’s heli’ to the Hamptons. Stores like Brooks Brothers, Sperry Top-Sider and Cole-Haan are hosting book parties across the country (Birnbach recently made appearances in Austin and Dallas; she hopes to make a Houston stop on a college tour next spring); Stubbs & Wootton has designed limited-edition gray flannel “True Prep” slippers (“True” on one foot, “Prep” on the other, with the book’s golden lab crest, $425); and the uber-preppy Vineyard Vines (a brand founded on Martha’s Vineyard by brothers Shep and Ian Murray nearly two decades after the Preppy Handbook hit it big) has polos, ties, totes and an embroidered vest, all with the book’s insignia ($65 to $95).

    “I don’t feel as evangelical as I felt 30 years ago,” Birnbach admits. “It’s more a book about manners and habits and values and money, then it is ‘Please, be one of us.’"

    So you’ll find tips on how to survive rehab, what to do when “mummy’s plastic surgery goes terribly wrong,” and helpful household hints (“NO TEXTING AT THE TABLE, PLEASE”).

    And, of course, what to wear. Birnbach’s original book had only a passing mention of Ralph Lauren (whose prepster empire and influence hadn’t been fully formed back in the day). She makes up for that in the sequel, along with hefty dollops of Lilly Pulitzer, Brooks Brothers, Sperry Top-Sider, L.L. Bean, Cole-Haan…and on and on. And, yes, she still endorses pink and green, a vivid combo she stumbled upon herself by accident.

    There she was, circa 1978, your average college student, about to dash across the Brown University campus for the squash courts. And late. So she threw on the first things she could grab—including a pink polo, and a bright green Fair Isle sweater.

    “I almost got dizzy from these two fabulous, discordant, seemingly misfit shades,” she recalls. “These shades that made such a dramatic and, dare I say, cute impact. So I wore them to squash. I don’t even remember the game or who I was playing—I was so fascinated by the colors I was wearing, I think I must’ve just been looking down at my outfit the whole time.”

    She later learned the vivid pairing was de rigueur at country clubs and other places, ahem, that mattered. “That was my moment of discovery,” she says.

    For more anecdotes, you can visit trueprep.com, where you’ll find Birnbach blogging (talk about your preppy 2.0) and a playlist for WASP-appropriate listening—including “All That’s Known,” from Spring Awakening, by Duncan Sheik (who attended Andover and Brown), “He Thinks He’ll Keep Her” by Mary Chapin Carpenter (Taft, Brown), “What Can I Say?” by Boz (William Royce) Scaggs (St. Mark’s School of Texas, University of Wisconsin) and Coldplay’s “Viva La Vida” (Chris Martin attended Sherborne School, a boarding school in Dorset founded in 1550, and University College London).

    If that’s not enough for you, there’s “Take Ivy” (powerHouse, $24.95), a lush photo book depicting Ivy League campus style, originally published in Japan in 1965, now in its first English translation. Copies of the original, coveted by “trad” fans, go for crazy prices on eBay; this new version can be had on amazon.com—or at J. Crew’s catalog, website and Manhattan men’s stores.

    All of which makes the exclusive preppy world…less so.

    That’s fine with Birnbach, who’s even “agnostic” these days on the polo collar debate.

    “It used to be imperative to wear collars up, but some feel it’s trying too hard,” she says. “Often I split the difference and wear one side up, one down. To each his own.”

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    UNIFORM UTOPIA

    Luxury scrubs brand FIGS opens first Texas location in Rice Village

    Gabi De la Rosa
    Dec 4, 2025 | 9:15 am
    FIGS Rice Village
    Photo courtesy of FIGS
    FIGS will open its new Rice Village Community Hub on December 6.

    Healthcare apparel company FIGS is opening its first brick-and-mortar store in Texas with a new Community Hub in Rice Village. The retail space is designed to serve both as a store and a gathering spot for the city's healthcare community.

    The Rice Village location opens this Saturday, December 6, with a public grand opening event on December 13 from 6 to 8 pm featuring giveaways, music, food, and drinks from local vendors. Joining outposts in Los Angeles, Philadelphia, and New York City, the Houston location is the fourth Community Hub for the company and the only location in the South.

    The store will carry the full range of FIGS products, including scrubwear, loungewear, and accessories. It will also host events and programming focused on healthcare topics, offering visitors opportunities to meet and share experiences.

    At the new FIGS boutique, shoppers will find the Color Clinic, offering scrubwear in core colors with rotating seasonal options. The store also has a Customization Station, which provides embroidery for names, titles, practice or hospital logos, and local icon options available only at Community Hubs. Personalization is also available for scrub caps, outerwear, and accessories.

    FiGS The new FIGS store will offer a Color Clinic and Customization Station to let shoppers personalize their FIGS uniforms. Photo courtesy of FIGS/Instagram

    The brand, founded in 2013 by Heather Hasson and Trina Spear, is known for fashion-forward medical uniforms made from a proprietary fabric with four-way stretch, antimicrobial technology, moisture-wicking, and wrinkle resistance. Hasson and Spear began selling directly to healthcare workers in Los Angeles-area hospital parking lots before growing their presence as an online retailer.

    CEO and co-founder Trina Spear believes Rice Village was the perfect choice due to its proximity to the Texas Medical Center. She said the company wanted a space that supports Houston healthcare professionals and gives them a place to shop and connect.

    "Houston is home to the Texas Medical Center, the largest medical complex in the world, and we are honored to bring a FIGS Community Hub to this city. This space is designed to serve and celebrate Houston healthcare professionals," said Spear. "Our Community Hubs create opportunities for customers to not only shop in a way that never previously existed, but to connect with each other and with FIGS on a deeper level."

    FIGS Community Hub, 5515 Kelvin Dr., Suite 130, 77005

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