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    Preppy 2.0

    They're baaaaack: New Preppy handbook is updated for a new generation

    Joseph V. Amodio
    Nov 14, 2010 | 9:07 am
    • Stubbs & Wootton has designed limited-edition gray flannel “True Prep” slippers,$425
    • True prep never goes out of style

    For some, preppy living comes naturally. If your name’s Muffy, Skip or Pierpont, say, or you refer to your mother as “mummy”—‘nuff said.

    For the rest of us, there are guidebooks.

    Lisa Birnbach, author of the famed Official Preppy Handbook, has updated that 30-year-old tome with a sequel, True Prep (Knopf, $19.95). The book, written with designer Chip Kidd, explains how preppies survive in what seems a post-prep world of cell phones, reality shows and synthetic fibers (hint—polar fleece finally makes it bearable).

    “Thirty years ago, I was no one, with this little paperback,” says Birnbach. That’s before she triggered, like some Typhoid Muffy, an epidemic of prepophilia—a fascination with polos and all things pink and green.

    Today, buzz for her new book is sounding like daddy’s heli’ to the Hamptons. Stores like Brooks Brothers, Sperry Top-Sider and Cole-Haan are hosting book parties across the country (Birnbach recently made appearances in Austin and Dallas; she hopes to make a Houston stop on a college tour next spring); Stubbs & Wootton has designed limited-edition gray flannel “True Prep” slippers (“True” on one foot, “Prep” on the other, with the book’s golden lab crest, $425); and the uber-preppy Vineyard Vines (a brand founded on Martha’s Vineyard by brothers Shep and Ian Murray nearly two decades after the Preppy Handbook hit it big) has polos, ties, totes and an embroidered vest, all with the book’s insignia ($65 to $95).

    “I don’t feel as evangelical as I felt 30 years ago,” Birnbach admits. “It’s more a book about manners and habits and values and money, then it is ‘Please, be one of us.’"

    So you’ll find tips on how to survive rehab, what to do when “mummy’s plastic surgery goes terribly wrong,” and helpful household hints (“NO TEXTING AT THE TABLE, PLEASE”).

    And, of course, what to wear. Birnbach’s original book had only a passing mention of Ralph Lauren (whose prepster empire and influence hadn’t been fully formed back in the day). She makes up for that in the sequel, along with hefty dollops of Lilly Pulitzer, Brooks Brothers, Sperry Top-Sider, L.L. Bean, Cole-Haan…and on and on. And, yes, she still endorses pink and green, a vivid combo she stumbled upon herself by accident.

    There she was, circa 1978, your average college student, about to dash across the Brown University campus for the squash courts. And late. So she threw on the first things she could grab—including a pink polo, and a bright green Fair Isle sweater.

    “I almost got dizzy from these two fabulous, discordant, seemingly misfit shades,” she recalls. “These shades that made such a dramatic and, dare I say, cute impact. So I wore them to squash. I don’t even remember the game or who I was playing—I was so fascinated by the colors I was wearing, I think I must’ve just been looking down at my outfit the whole time.”

    She later learned the vivid pairing was de rigueur at country clubs and other places, ahem, that mattered. “That was my moment of discovery,” she says.

    For more anecdotes, you can visit trueprep.com, where you’ll find Birnbach blogging (talk about your preppy 2.0) and a playlist for WASP-appropriate listening—including “All That’s Known,” from Spring Awakening, by Duncan Sheik (who attended Andover and Brown), “He Thinks He’ll Keep Her” by Mary Chapin Carpenter (Taft, Brown), “What Can I Say?” by Boz (William Royce) Scaggs (St. Mark’s School of Texas, University of Wisconsin) and Coldplay’s “Viva La Vida” (Chris Martin attended Sherborne School, a boarding school in Dorset founded in 1550, and University College London).

    If that’s not enough for you, there’s “Take Ivy” (powerHouse, $24.95), a lush photo book depicting Ivy League campus style, originally published in Japan in 1965, now in its first English translation. Copies of the original, coveted by “trad” fans, go for crazy prices on eBay; this new version can be had on amazon.com—or at J. Crew’s catalog, website and Manhattan men’s stores.

    All of which makes the exclusive preppy world…less so.

    That’s fine with Birnbach, who’s even “agnostic” these days on the polo collar debate.

    “It used to be imperative to wear collars up, but some feel it’s trying too hard,” she says. “Often I split the difference and wear one side up, one down. To each his own.”

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    SPRING FLING

    Houston Ballet's Spring Nutcracker Market returns with 150 vendors

    Gabi De la Rosa
    Apr 7, 2026 | 2:00 pm
    Houston Ballet Nutcracker Market Spring 2026
    Courtesy of Houston Ballet Nutcracker Market
    Shoppers browse a fresh mix of spring-ready finds at Nutcracker Market Spring, where new vendors take center stage.

    For those who thought Nutcracker Market was strictly a fall tradition, Houston Ballet is making a strong case for adding spring shopping dates April 17-19, to the calendar. Nutcracker Market Spring returns with a lighter, more edited version of the favorite holiday market, featuring 150 merchants instead of the massive 280 for its fall counterpart. Designed with spring and summer in mind, the market is focused on easy entertaining, vacation-ready style, and home updates – it's less about gifting and more about a seasonal refresh.

    Watercolor artist and designer Taylor Paladino's products are always highly sought-after at the fall event, and he is excited to visit Houston for the spring crowds. "The Nutcracker Market is my Super Bowl. It is quite literally the biggest event on our calendar — and the most fun," Paladino tells CultureMap. "We love to see all of the friends we've made in Houston, and I can't wait to show them some of my newest collections."

    What's new

    This is not a repeat of the fall lineup. More than 80 merchants who did not participate in the 2025 fall market and over 60 who are entirely new to Nutcracker Market will be on hand with their spring and summer favorites. The result will be a noticeably different and more relaxed experience.

    Shoppers will get to explore several new brands, including:

    • Absorb-Lumen: Beautiful towels for everyday life.
    • Florida Pure Sea Salt: Natural sea salt for food and cocktail rims.
    • 1 Hide Bags: Chic custom bags and timeless leather belts.
    • Aaron Grey Co.: Southern-inspired, hand-drawn apparel and accessories.
    • Bora Handcrafted Jewelry: Oxidized sterling silver/gold jewelry with semi-precious stones.
    • Good Time Charlie Land Company: Joyful Jellycats and thoughtfully curated spring decor.
    • Mills Gourmet: Easy and delicious snacks, hours d'oeuvres, and more.
    • Novi Creations: Artisan bohemian jewelry inspired by the national parks.

    What to expect

    For seasoned shoppers, the smaller size makes navigating NRG Arena easier, while the bevy of new merchants keeps it exciting. For first-timers, the market is a great introduction to one of Houston’s most anticipated shopping experiences, with all the charm and none of the overwhelming holiday frenzy.

    Many of the same conveniences will still be available, including package check, curbside pickup, valet parking, and early-bird shopping. While strollers, carts, rolling bags, wagons, and pets are not permitted, children under two years old are free. Although the market will be smaller than its fall counterpart, comfortable shoes and clothing a must for navigating the aisles. Tailgating and mimosas always add to the fun, but taking breaks for water and snacks is highly encouraged to ensure a stress-free shopping experiences.

    Why it matters

    The return of the spring market follows several years of rebuilding the fall event. “Pausing Nutcracker Market Spring in 2022 allowed us to focus fully on the beloved fall Nutcracker Market, building our audience back to pre-pandemic levels,” Sonja Kostich, executive director of Houston Ballet, tells CultureMap. “This momentum has given us the confidence to reintroduce Nutcracker Market Spring to Houston.”

    This decision is supported by huge numbers from the 2025 fall market, which drew more than 104,000 shoppers and generated over $24 million in merchandise and ticket sales. The fall market raised more than $6 million in support of Houston Ballet’s productions, training programs, and community campaigns. Like its fall counterpart, the spring market continues that giving mission, with each purchase supporting the arts.

    Tickets

    General admission is $20 for a one-day pass, available at Ticketmaster.com or H-E-B Business Centers. Early Bird Admission is $40 for those who want a 90-minute head start on Friday and admission to all three days of the market.

    Houston Ballet Nutcracker Market Spring 2026

    Courtesy of Houston Ballet Nutcracker Market

    Shoppers browse a fresh mix of spring-ready finds at Nutcracker Market Spring, where new vendors take center stage.

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