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    Illusions all around

    Mind-bending new Houston immersive illusion museum reveals highly anticipated opening date

    Holly Beretto
    Aug 17, 2023 | 1:30 pm

    The highly anticipated Museum of Illusions has set its opening date in Houston. The immersive experience, located in the Galleria, (Westin Galleria, 5060 West Alabama St.) opens its doors on September 1, just in time for Labor Day Weekend fun.

    The global entertainment destination that seeks to mesmerize guests is also collaborating with one of Houston's most-loved artists. Two works of art by Donkeeboy (aka Alex Roman Jr.) burst with color and imagination and will be part of the experience. Both incorporate his trademark pop culture remix style.

    Wonder Frida is a tribute to Frida Kahlo and will be on display inside the Following Eyes exhibit. The second piece, never before seen, is as yet unnamed. It is crafted exclusively for the Museum and will be located in the Building Illusion space.

    “I’m honored to collaborate with Museum of Illusions and represent a piece of the Houston art world in doing so. ‘Remixing’ things playfully is something I’ve always loved to do in my own work," said Donkeeboy in a press release announcing the opening and collaboration. "Beyond that, I’m fascinated by the concept of the multiverse and letting my imagination run wild regarding what’s beyond what the eye can see. This exhibition does all that in a space that visitors can actually walk into.”

    As we reported last month, the Museum of Illusions Houston sprawls across 6,000 square feet and features more than 60 exhibits. Look for multi-faceted installations include “Grand Illusions," which serves as the concept’s primary attractions.

    There's also the Reversed Room, which will transfix visitors with a 180-degree change of perspective; the Tilted Room, where the surface is not quite as level as it initially appears; and the Vortex Tunnel, a pathway that provides a fun and exciting way for visitors to experience a different perception of reality.

    Additional perception-altering components spread throughout the exhibit area, include the Cloning Table’s confounding take on the concept of replication; and the Beuchet Chair and its spell-binding magical elements.

    "The museum is designed to take guests on an interactive journey into a world of illusions” said Subhi Gharbieh, managing partner of Beyond Entertainment Group, the museum's parent company. “We are eager to come to Bayou City and we look forward to providing a fun and educational experience for all."

    Tickets for this immersive experience are on sale now. Guests can reserve online.

    Museum of Illusions Houston Clone Room
    Photo by Ismael Quintanilla
    Get to know yourself with in the Clone Room.
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    Concert News

    Rapper A$AP Rocky brings 'Don't Be Dumb' summer tour to Houston

    Alex Bentley
    Jan 20, 2026 | 12:15 pm
    A$AP Rocky
    Photo by @pleckham
    A$AP Rocky will perform at the Toyota Center in Houston on Saturday, June 20.

    Fresh off an appearance as the musical guest on Saturday Night Live, rapper/aspiring actor A$AP Rocky will go on the road with his 2026 Don’t Be Dumb World Tour, which will include a stop at the Toyota Center in Houston on Saturday, June 20.

    The 42-date tour will start in Chicago on May 27, with the 25-city North American leg lasting through July 11.

    There will be three Texas stops in the middle — Houston will follow Dallas on June 18 and Austin on June 19.

    The tour is named after A$AP Rocky's new album, Don’t Be Dumb, his first full-length release in eight years.

    Rocky's first two albums went to No. 1 on Billboard's overall 200, R&B/Hip Hop, and Rap charts, while 2018's Testing took a slight step back, still finishing in the top five of all three.

    The rapper gained big notice as an actor in 2025, co-starring in two A24-produced films - Highest 2 Lowest, directed by Spike Lee, and the Golden Globe-winning If I Had Legs I’d Kick You.

    Rocky's appearance on SNL included a cameo in a sketch alongside host Finn Wolfhard, as well as him performing “Punk Rocky” and a medley of the album’s title track and “Helicopter$."



    Rocky also served as co-chair of the 2025 Met Gala, was announced as the creative director for Ray-Ban, and was appointed as Chanel’s new house ambassador.

    To participate in A$AP Rocky’s Artist Presale in North America on Friday, January 23 at 10 am, fans must sign up at livemu.sc/asaprocky by Wednesday, January 21 at 9 pm.

    Artist Presales for this tour are hosted by multiple ticketing sites but anyone who signs up can join the sale. For Artist Presales on Ticketmaster, no code is needed - access is tied to a user's account.

    There will also be a presale for Cash App Card customers starting on Wednesday, January 21 at 10 am.

    The global general on sale will go live on January 27 at 9 am at ASAPROCKY.COM.

    Don’t Be Dumb World Tour 2026 North American Dates

    • Wed May 27 Chicago, IL United Center
    • Fri May 29 Cleveland, OH Rocket Arena
    • Sun May 31 Toronto, ON Scotiabank Arena
    • Mon Jun 01 Montreal, QC Bell Centre
    • Tue Jun 02 Boston, MA TD Garden
    • Thu Jun 04 Philadelphia, PA Xfinity Mobile Arena
    • Sun Jun 07 New York, NY The Governors Ball
    • Mon Jun 08 Baltimore, MD CFG Bank Arena
    • Thu Jun 11 Atlanta, GA State Farm Arena
    • Fri Jun 12 Charlotte, NC Spectrum Center
    • Sun Jun 14 Orlando, FL Kia Center
    • Mon Jun 15 Miami, FL Kaseya Center
    • Thu Jun 18 Dallas, TX American Airlines Center
    • Fri Jun 19 Austin, TX Moody Center
    • Sat Jun 20 Houston, TX Toyota Center
    • Tue Jun 23 Phoenix, AZ Mortgage Matchup Center
    • Thu Jun 25 San Francisco, CA Chase Center
    • Fri Jun 26 Las Vegas, NV MGM Grand Garden Arena
    • Sat Jun 27 Los Angeles, CA Kia Forum
    • Tue Jun 30 Seattle, WA Climate Pledge Arena
    • Wed Jul 01 Vancouver, BC Rogers Arena
    • Fri Jul 03 Edmonton, AB Rogers Place
    • Sat Jul 04 Calgary, AB Scotiabank Saddledome
    • Wed Jul 08 Detroit, MI Little Caesars Arena
    • Sat Jul 11 Newark, NJ Prudential Center
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