Throwback City
The thrill is gone? Buzzed over Super Bowl commercials have already been watchedby millions
We're loving this recent rash of late 1980s/early 1990s pop culture throwbacks.
First Matthew McConaughey's reprised his swaggering role in Dazed & Confused for a music video. Now, car manufacturers take advantage of two actors' lasting legacies in buzz-worthy ads slated for on-air play during Sunday's Super Bowl.
Comedian Jerry Seinfeld tries his powers of persuasion in a commercial for the Acura NSX, which focuses less on the car itself and more on the lengths to which Seinfeld would go to be first on the list to drive one. Seinfeld offers a list of unlikely services, including a resurrection of Seinfeld bad guy, the Soup Nazi — who is, for once, generous with his soup.
In a spot for the 2012 Honda CR-V, directed by Todd Phillips, a 49-year-old but still-doe-eyed Matthew Broderick plays an adult version of the iconic title character in Ferris Bueller's Day Off. Still shirking responsibilities, still all about the car (albeit a much more sensible one), Broderick's "sick day" takes him on a series of adventures worthy of John Hughes' approval.
With the big game still a few days away, the two commercials have amassed more than 10 million combined views on YouTube. It's looking like a new era in advertising.