Larry Thomas plays an unusually generous Soup Nazi alongside Jerry Seinfeld inan Acura commercial.
Close calls and wild adventures mark Matthew Broderick's role in the Honda CR-Vad. The directors embedded over two dozen references to the original. Can youspot them?
Honda
Matthew McConaughey looks the spitting image of his younger self in a musicvideo for "Synthesizers" by Butch Walker And The Black Widows.
Photo via ButchWalkerVEVO/YouTube
We're loving this recent rash of late 1980s/early 1990s pop culture throwbacks.
First Matthew McConaughey's reprised his swaggering role in Dazed & Confused for a music video. Now, car manufacturers take advantage of two actors' lasting legacies in buzz-worthy ads slated for on-air play during Sunday's Super Bowl.
Comedian Jerry Seinfeld tries his powers of persuasion in a commercial for the Acura NSX, which focuses less on the car itself and more on the lengths to which Seinfeld would go to be first on the list to drive one. Seinfeld offers a list of unlikely services, including a resurrection of Seinfeld bad guy, the Soup Nazi — who is, for once, generous with his soup.
In a spot for the 2012 Honda CR-V, directed by Todd Phillips, a 49-year-old but still-doe-eyed Matthew Broderick plays an adult version of the iconic title character in Ferris Bueller's Day Off. Still shirking responsibilities, still all about the car (albeit a much more sensible one), Broderick's "sick day" takes him on a series of adventures worthy of John Hughes' approval.
With the big game still a few days away, the two commercials have amassed more than 10 million combined views on YouTube. It's looking like a new era in advertising.
When the character of Superman was invented in 1938, it was perhaps easier to see the world in good and bad terms. Fascism was already on the rise in Germany under Adolf Hitler, and the idea of an all-powerful superhero who stood up for people in need was a welcome one. In the nearly 90 years since, though, the world and the character have undergone multiple evolutions, and the thought of someone who is purely good is often met with cynicism or worse.
The new Superman, written and directed by James Gunn, puts the superhero (or metahuman, as the film calls him and similar creatures) squarely in the midst of the modern world, with geopolitical conflicts, mega-corporations, and social media all combining to make the altruism of Superman/Clark Kent (David Corenswet) questionable. That skepticism even extends to his coworker/girlfriend Lois Lane (Rachel Brosnahan), whose knowledge of his exploits puts her in a tricky position personally and professionally.
Lex Luthor (Nicholas Hoult) is out to dominate the world and take down Superman, with his eponymous corporation and vast group of underlings dedicated to doing both. Superman is generally a one-man fighting crew, but he’s occasionally aided by a group calling themselves the Justice Gang, comprised of heroes many have never heard of like Guy Gardner (Nathan Fillion), a version of Green Lantern; Hawkgirl (Isabela Merced), a flying metahuman; and Mr. Terrific (Edi Gathegi), who knows all kinds of technology.
One of the best things about this new version of Superman is that it mostly dispenses with introductions, putting the audience in a world where Superman is already a well-known quantity who’s adored by many and hated by some. Gunn has used his new position as co-CEO of DC Studios to honor the past of the hero and take him into the future. With the 1978 John Williams theme song echoing throughout and Corenswet giving off Christopher Reeve vibes, it’s clear Gunn wants audiences to feel nostalgia while still getting something new.
He also appears to want viewers to fight against the negativity that the modern world can bring. The plot involves manipulation of the public, usually at the hands of Luthor, through bombastic talk shows, political theater, and social media, the latter of which — in a great joke — comes to involve hundreds of typing monkeys. The film could be read as a rebuttal of many real-world ills as, despite Luthor’s machinations, many choose to continue to believe in the goodness of Superman.
There is a lot going on in the film, but somehow it never comes off as overly complicated. Superman’s relationship with Lois Lane and Luthor’s attempts at taking him down are given the most prominence, with everything else supporting those two main things. The Justice Gang is a fun addition, with Mr. Terrific becoming the breakout hero of the group. The addition of the (CGI) dog Krypto provides levity, poignant moments, and unexpectedly great action scenes. The only part that gets somewhat short shrift is the crew of The Daily Planet, with everyone besides Lois and Jimmy Olsen (Skyler Gisondo) getting little more than face time.
Being the new Superman is a lot to live up to, but Corenswet is completely up to the job. He, like Reeve, plays the character as someone who is earnest but not naive, a quality that comes through even when he’s in the middle of fight scenes. Brosnahan is also fantastic, providing a nice balance to the relationship while also proving the character’s own worth. Hoult makes for a great new version of Luthor, and Gathegi nearly makes the case that Mr. Terrific should get a starring film of his own.
Just as he did with the Guardians of the Galaxy trilogy, Gunn has shown that success can be found through making characters people want to see. Not everyone in this Superman will be familiar to viewers, but in the end a group of people working together toward a goal that serves the common good is one worth watching and cheering for.