John Nau Vision

Thinking Houston big: New $40 million culture center aims to change how touristssee the city

The Center for Texas Cultural Heritage
Rendering courtesy of Bailey Architects
Photo by Tyler Rudick
Exhibits at the Center will be geared towards a younger audience, ranging fromgrades four through seven.
Rendering courtesy of BRC Imagination
Many of the displays, however, will offer an extra layer of historical detailfor curious adults.
Rendering courtesy of BRC Imagination
"Birth of the Republic of Texas" — one of the many conceptual designs sumbittedby BRC Imagination Arts, the firm behind Space Center Houston.
Rendering courtesy of BRC Imagination
With an additional hotel coming to the Discovery Green area, the new heritagecenter will be at the apex of the thriving tourist-friendly neighborhood.
Graphic courtesy of The Center for Texas Cultural Heritage

Mayor Annise Parker joined noted Houston businessman John Nau Thursday to reveal the full scope of the plans for the Nau Center for Texas Cultural Heritage — a new educational facility and visitors center dedicated to the unique history and culture of southeast Texas.

"Two years ago, John and I sat down and began to have some serious conversations about this project," Parker said at a press event on the future building site, located along Avenida de las Americas between the George R. Brown Convention Center and Minute Maid Park.

"I had just a very small idea. I wanted a simple tourism center. It was a really nice vision, but it was way too small for John."

"I had just a very small idea. I wanted a simple tourism center that could capture the folks from the convention or sports venues to explore our amazing cultural heritage . . .

"It was a really nice vision, but it was way too small for John."

Geared toward students in fourth through seventh grades with additional material for adults, the forthcoming center is expected to become a new starting point for tourists to delve deeper into the history of both the city and the entire region.

"If you're really passionate about NASA, for example, it's not just about going to Space Center Houston," Parker said. "It's about going to the City of Houston's own Gragg Building, the headquarters of our parks department which was the first home of mission control and has some nifty space artifacts."

During the ceremony, John Nau — chairman of the center's new board and CEO of Silver Eagle, the nation’s largest distributor of Anheuser-Busch products — announced he would be donating $8 million to the $40 million capital campaign to construct the facility. Houston First Corporation, which manages the convention center and surrounding hotels, is providing an additional $15 million to see the building to completion.

Historical inspiration

"There really hasn't been a place to direct visitors and conventioneers to places like Washington-on-the-Brazos or San Jacinto, one of the most important battles in the history of the U.S.," Nau told CultureMap in an interview after the event.

"Houston thinks big, dreams big and takes action. That message has to come out to inspire the young people ."

"This will be far more than just a visitor building. After we traveled to cultural and heritage centers in place likes Philadelphia, Gettysburg and Springfield, Illinois, it became clear that this project should have a strong educational component if it's going to succeed."

Early organizers of the Center for Texas Cultural Heritage assembled a diverse group of leaders from across the region to discuss how to present the rather complex and many-layered history of the greater Houston area.

"Out of these first meetings came this notion that Houston has big ideas. People here have vision and they back it up with action," Nau said, naming the Houston Ship Channel and the Texas Medical Center as but two of the city's seemingly-impossible achievements.

"Houston thinks big, dreams big and takes action. That message has to come out to inspire the young people. It's not just learning about Texas history. It's about being inspired to think bigger than they might normally think."

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a new record

Houston Livestock Show and Rodeo commits over $30 million to education

Houston Livestock Show and Rodeo cattle exhibition

Courtesy of the Houston Livestock Show and Rodeo

The money supports studies in fields such as animal husbandry.

The Houston Livestock Show and Rodeo continues its annual tradition of breaking its own record when it comes to educational endowments. On Giving Tuesday, the organization pledged to disburse $30,353,380 in 2026 in the form of scholarships, grants, and other funding.

“This milestone moment of reaching $30 million in a single year highlights the Rodeo’s unwavering dedication to Texas youth and education,” HLSR president and CEO Chris Boleman said in a statement. “Thanks to our loyal donors, sponsors, more than 36,000 volunteers and dedicated attendees, 2026 will reach historic heights in supporting the next generation of leaders, agricultural professionals and organizations that share the Rodeo’s mission.”

This brings the total of education funding provided by the Rodeo since 1932 up to $660 million. Last year's $28 million commitment also set a new record.

One innovation this year is the establishment of the Area Go Texan Vocational Scholarship, a program that expands on the relationship with 68 Texas counties through the Area Go Texan affiliate program. One student from each county will receive $6,000 toward a degree or certificate in a vocational field at a Texas nonprofit college or university. Another $500,000 in vocational scholarships will awarded to 10 schools in 2026. Guidelines for applying can be found at this link.

In total, the Rodeo will hand out $15,126,000 in scholarships, $11,273,500 to junior exhibitors, $3,430,880 in grants, and $523,000 in graduate assistantships. Grants will be awarded to 82 Texas institutions and organizations, such as Arts for Rural Texas, BridgeYear, The Bryan Museum, Diversity in the Arts and Entertainment, Greater Houston Partnership Foundation, Multicultural Education and Counseling through the Arts (MECA), Space Center Houston, Texas State University Development Foundation, and University of St. Thomas at Houston.

Money for the annual endowment is raised through the annual auctions, sales of livestock and art, and through charitable donations. The goal of the endowment program is to promote study and research in agriculture, animal husbandry, and other fields that directly benefit the Rodeo.

The Rodeo is scheduled to run from March 2 – 22, 2026. More information on performers, attractions, and vendors can be found at RodeoHouston.com. Scholarship applications are open through February 2, with funds being awarded in summer 2026.

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