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    You have to drink something

    Is Mexico the new Fiji? Bottled water from across the border on a Houston roll

    Steven Devadanam
    Mar 18, 2010 | 11:38 am
    • Bonafont bottled water from Mexico
      Photo by Fernando Vega
    • Truckers in line at the border

    It's the time of year when it's easy to become wistful of that Spring Break on the Mayan Riviera, but even if you're stuck in town, you have the option of revisiting one of Mexico's finest resources right at home.

    Its beloved water.

    Bonafont — bottled water drawn from Mexican wells in Monterrey — can be found at your local grocery or neighborhood corner store.

    The Bonafont trucks — touting their Mexican bottled water — can be seen driving around the streets of Houston, drawing a fair share of double looks. Yes, that's your water coming in from Mexico.

    This leads us to ask: Is Mexico the new Fiji?

    Bonafont is the first Mexican bottled water to be distributed in Texas, with intentions of expanding nationwide. It debuted here in 2008 and is focused on gaining more market share. Bonafont is the best-selling bottled water in Mexico and is considering an upscale brand across the border. Drawn from wells in Monterrey, the company markets itself as a "low-sodium, soft water" that "helps eliminate what the body does not need."

    In 2006, Bonafont launched an advertising campaign prescribing a regimen of drinking two liters of Bonafont a day for 15 days to flush out excess weight. The company's literature also talks about Bonafont being the water that "eliminates what the body doesn't need."

    Take a tasty sip of Bonafont — you might find yourself going soft and flushing more than usual?

    A large part of Bonafont's success comes from marketing aimed at weight-conscious women, as evidence by the pink and white label with a vaguely feminine form scrolled across it. Also available is Bonafont Levité, a water product lightly flavored with lemon or Jamaica (an authentic Mexican flavor made of dried hibiscus flowers). Other commercials feature athletic types running through forests, then pausing to chug Bonafont, stressing the product's spring-water pitch.

    Indeed, Mexican well water could very well become the next crash diet (remember how great you looked after you accidentally brushed your teeth with tap in Cabo?).

    Even Montezuma's Revenge is part myth. Supposedly, only 40 percent of tourists to Mexico are effected by water parasite-induced diarrhea — though there is no word if that's because 60 percent of tourists who visit Mexico follow the warnings on not drinking the tap water.

    Maybe, Mexican water's been getting a bad rap all along. Bonafont is certainly doing its part to change that, trying to show that all water isn't created equal — in Mexico or elsewhere.

    So get used to those trucks. The Mexican water is not just coming. It's here to stay.

    Hey, it's not like you're being asked to ingest TrimSpa.

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    news/city-life

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    hey, joe

    Trader Joe's sets Cypress opening date, confirms Bellaire plans

    Jef Rouner
    Dec 19, 2025 | 9:15 am
    Front of the Trader Joe's in Cypress.
    Photo courtesy of Towne Lake by Caldwell Communities Facebook page
    Trader Joe's is expanding, and shoppers couldn't be happier.

    Two new Houston-area communities announced that they would be opening Trader Joe's locations, bringing the total number of stores in the city to nine.

    On Thursday, December 18, the Towne Lake by Caldwell Communities Facebook page posted that the new Trader Joe's at 9715 Towne Lake Parkway would open at 8 am on Friday, December 19. Unsold but still-good products left over at the ribbon cutting ceremony will be donated to local nonprofits.

    "Not only does Trader Joe's have great prices on food, drinks, and treats, but as a hobby florist I always find the best selections for my floral arrangements," Copperfield resident Kelsey Zuchlewski tells CultureMap. "Now, with the convenience of having a location right here in our neighborhood, I'm in heaven."

    Confirmation of the Cypress opening followed an announcement on the City of Bellaire's Facebook page that a Trader Joe's would take over the former Randall's at 5130 Bellaire Blvd. The post did not specify when construction will begin or when the location will open.

    "This highly anticipated addition to our community will bring a unique grocery shopping experience and further enhance the vibrant retail landscape of Bellaire," the post said. "We look forward to welcoming Trader Joe’s and will share updates as the project progresses."

    The California-based chain of stores entered Houston in 2012, first in the Woodlands and then, more famously, at the old Alabama Theater space on Shepherd, where it has become a beloved local institution. Since then, the chain has expanded throughout Houston, including a Kingwood location that opened earlier this month.

    Over the year, Trader Joe's has built a loyal following that rivals even H-E-B. Staff at the stores (wearing Hawaiian shirts) are trained to be extremely friendly and helpful, as well as being encouraged to purchase ownership in the company. The selection is smaller and more curated than other larger grocery stores, leading to a boutique experience that many consider to be surprisingly affordable. At least one viral TikToker claims that Trader Joe's beats H-E-B's price, although the latter undoubtedly has a larger selection of goods.

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