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    George Strait Unveils new tequila

    Forget Cold Beer Conversations; Country legend George Strait touts 'secret' tequila

    Georgie Ferrell
    Apr 14, 2017 | 1:00 pm

    Forget Cold Beer Conversations. The King of Country, George Strait, has moved on to talk with tequila. The singing legend was in town recently to promote his Código 1530 Tequila.

    Strait first started drinking this tequila through his friend and the brand's co-founder Federico “Fede” Vaughan, who was part of a group of Mexican families who funded the private distillation for their own personal use for many generations before the decision was made to make it available for public purchase.

    After enjoying the tequila on vacations in Mexico together, Strait, Vaughan and former Crocs CEO Ron Snyder decided to go into business and bring the world the secret tequila they had been enjoying for so long.

    The friends were determined to bottle tequila that went back to its original roots; high quality ingredients and a carefully detailed, authentic distilling process that would not cut any corner to meet market demands. “A lot of tequila brands are not what true tequila should taste like these days,” said Strait, who touts the brand’s smooth and full taste.

    At a tasting at Perry’s Steakhouse and Grille, guests sampled the Blanco, Rosa and Añejo flavors as part of the entire collection. Another cocktail favorite of the country icon, a refreshing Strait Paloma, made of Código 1530 Blanco, grapefruit juice, and an orange slice garnish, was passed around to media guests. The cocktail was created by a Perry’s mixologist and is exclusive to the restaurant.

    Vaughan explained the intricacies of the distilling process that sets Código 1530 apart from its competitors. “From the exact pH of the water and the most naturally grown agave, nothing is sacrificed in order to deliver the finest ingredients," he said.

    “Another thing that will set us apart is that we use wine barrels for aging; French white oak barrels to age the tequila. Everything in our distillery is handmade, industrial equipment does not do to the tequila what we want it to.”

    This difference in this tequila is definitely noticeable as the traditional “tequila bite” is barely existent among its smooth flavor.

    Strait, who usually does not do any product endorsements, made it clear that he wanted to get on board with producing this tequila brand because he wanted to help tell the story of this exceptional and historical recipe. Taking a shot of tequila with his band mates before they return to the stage for an encore is a well-known tradition for Strait. Luckily he has now found a perfect tequila to accompany that tradition.

    Guests sampled the refreshing Strait Paloma, made of Código 1530 Blanco, grapefruit juice, and an orange slice garnish.

    George Strait Codigo Tequila 3
    Courtesy Photo
    Guests sampled the refreshing Strait Paloma, made of Código 1530 Blanco, grapefruit juice, and an orange slice garnish.
    cocktails
    news/restaurants-bars

    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars
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