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    The CultureMap Interview

    Lululemon designer looks to Houston workouts to figure out what customers reallywant

    Jayme Lamm
    Dec 9, 2012 | 9:45 am
    • Katie Douglas, second from right, likes to work out in whichever city shevisits. She's shown here with the Lululemon team and writer Jayme Lam, secondfrom left, at Sculpt Fitness.
      Courtesy photo
    • Uba Hoodie jacket, $148, at Lululemon
      Photo courtesy of Lululemon
    • Groovy run shorts, $54, at Lululemon. They sell well in Houston.
      Photo courtesy of Lululemon
    • The Towel, $38, at Lululemon
      Photo courtesy of Lululemon
    • The Mat, $68 at Lululemon
      Photo courtesy of Lululemon
    • Katie Douglas in a Facebook photo
      Katherine Douglas/Facebook
    • Sink/Shower travel kit, $68, at Lululemon
      Photo courtesy of Lululemon
    • Run Bundle Up jacket, $198, at Lululemon
      Photo courtesy of Lululemon

    I was all set to interview Katie Douglas, lead accessory designer for Lululemon, the yoga-inspired athletic apparel company. But I quickly learned that a meeting with any Lululemon employee most certainly requires some degree of sweat. As it should.

    Douglas and Lululemon accessories design assistant Kathleen Westerhout invited me to Sculpt Fitness for an early morning workout (which began with the instructor saying, “If you feel you need to throw up, please step away from the machines”), followed by coffee and breakfast at Tiny Boxwoods.

    Based out of Vancouver, where the brand originated, Douglas and Westerhout came here to check out the chains' three Houston locations (Galleria, Highland Village and most recently CityCentre), partake in a detailed and grueling fitness circuit and go on a “four-day taco bender.”

    I quickly learned that a meeting with any Lululemon employee most certainly requires some degree of sweat. As it should.

    Having been with the company for a little more than three years, Douglas is the ideal person to chat with about the brand and its loyal following, who are known as “luluheads." During our conversation, she talked about the brand that both men and women are increasingly going gaga over, her favorite things about Houston and what’s in store (literally).

    CultureMap: I’m not hungry. I’m still trying not to throw up from that workout. It was intense, right?

    Katie Douglas: Yes, it was great. We’ve had quite a few good workouts since we got in town.

    CM: Where have you been?

    KD: West End Run Club, Yoga One in Midtown, Big Yoga, Sculpt and Yoga Collective. I think that’s it.

    CM: You’ve only been here four days – if my math is correct, some of those days included more than one workout?

    KD: [laughing]: Working out is not only part of the job, but it’s all something we love. One of the best things about our company is that the first focus is our people – we’re all about having well-rounded lives. Plus, if I didn’t actually use my gym bag or wear scarves, I wouldn’t know how to improve on them and if I didn’t actually do the sports, I wouldn’t know how the apparel needs to function for the sport, like yoga mats.

    CM: So what have you noticed about the fitness scene here in Houston?

    KD: The classes offered here are great – more options than most. In Houston we see a lot of fusion exercises – Austin too. Like yoga with weights. Vancouver is a bit more pure when it comes to working out, like just run clubs or just spin classes. We (Vancouver) just got our first spin studio about a year ago and CrossFit is getting bigger, but we do a lot of outdoor running and biking – Vancouver is beautiful. We’re a bit slower on the fitness scene, but everybody’s still very active.

    If I didn’t actually use my gym bag or wear scarves, I wouldn’t know how to improve on them and if I didn’t actually do the sports, I wouldn’t know how the apparel needs to function for the sport, like yoga mats.

    CM: Is Houston more fast-paced than you imagined?

    KD: Yes and no. It’s the city so it’s definitely got that city-vibe where everyone’s got to get from point A to point B, but at the same time it’s the South. What amazes me is that you guys get up at 4:30 to go to a 5 a.m. workout and your day keeps going — we don’t get up so early.

    CM: Are there certain pieces that do better in Houston?

    KD: It’s all about shorts: year round. It’s so hot you don’t need to wear pants very often. It’s great for us to experience your weather – it’s sunny and 80 but chilly in the morning, whereas it’s 50 and rainy in Vancouver.

    CM: Yeah, we’re definitely all about the layers here. What do you recommend?

    KD: There are some great lightweight down puffy jackets that are so lightweight you can throw them on in the morning and then stuff them in your bag – they’re not super heavy – so you’re covered morning and night. Back to the whole fast-paced lifestyle, we’ve also discovered you don’t go home and change a lot so being versatile and having layers is a must.

    CM: You're an accessories designer - what all does that mean for lulu?

    KD: Scarves, socks, bags, yoga mats, yoga props, water bottles and headbands.

    CM: The holidays are coming up. What are some must-have items this season?

    KD: Definitely bags, scarves, or anything puffy. Or socks. I believe socks should be in every stocking.

    In Houston, it’s all about shorts: year round. It’s so hot you don’t need to wear pants very often.

    Kathleen Westerhout: Our Toiletry Kit - I’m excited about that one. It’s a great gift because of the price point and everyone needs one.

    CM: Any final words on our city or what we can look forward to in your stores?

    KD: If Houston likes their color as much as I think they do, they’re going to be really excited about the next few seasons – winter is going to be amazing. As for the January, color palette – your mind is going to be blown. It’s so fun and happy. It’s really awesome.

    KW: I can’t wait to plan my return – I want to come back for vacation – I want to see more of Texas.

    KD: Me too.

    Once upon a time (as in just a few months ago), I felt Lululemon was entirely too overpriced for apparel that I’d literally sweat in, especially someone like me who sweats like a man. The more I wear and learn about the product (i.e. the gusset, which prevents cameltoe) and become acclimated with their culture, the bigger a fan I become.

    The recognizable logo not only symbolizes a commitment to living a healthy life, but also a well-rounded and happy one. That my friends, is well worth the extra pennies. And of course, plenty of motivation to get your sweat on.

    unspecified
    news/fashion

    LEGGINGS + LATTES

    Athleisure giant Lululemon opens Houston flagship with in-store cafe

    Gabi De la Rosa
    Dec 22, 2025 | 9:35 am
    Lululemon x La La Land
    Photos courtesy of Lululemon
    Hundreds of shoppers lined up for the grand opening of the first-ever Lululemon x La La Land Kind Cafe store opening in Highland Village on December 19 .

    Athleisure giant Lululemon is back where it all started. The brand has opened a massive new Houston store at Highland Village, returning to the shopping center that launched its Texas retail run in 2007. This time, however, it is not a small boutique. It is a full-scale flagship store with the first-ever La La Land Kind Café inside, giving Highland Village one more reason to draw a crowd.

    The cult-favorite café serves exclusive drinks created just for this location, including a Double Chai Latte and Coconut Cloud Matcha. In-person shoppers can score drinks at 50 percent off through January 4 and via the app through January 16.

    La La Land Kind Café also joins Lululemon’s Partner Perks program tied to Lululemon Membership, giving members access to select benefits. It makes it easier for shoppers who treat errands like a routine to use coffee as a delicious reward.

    Lululemon x La La Land Texas-based artist Kyle Steed adds to the local appeal of the new Highland Village store. Photos courtesy of Lululemon

    The new store is directly next door to the brand's first Texas outpost, which made Highland Village ground zero for Lululemon's growth in the state. At 9,400 square feet, the outpost is among Lululemon’s largest in the country. The space, previously owned by Smith & Wollensky, traded steaks for elevated sweat-sesh style.

    Shoppers can expect a light, bright, and spacious shopping experience with a full range of products for both women and men. The store features branded apparel from the Lululemon x La La Land Kind Café collaboration, as well as a limited-time sweatshirt designed by local graffiti artist Donkeeboy, available as a gift with purchase (over $300, while supplies last). Adding to the local appeal, the store features a mural by Texas-based artist Kyle Steed.

    Here's a tour of the store courtesy of popular influencer Marfisa Fiala


    View this post on Instagram
    A post shared by Marissa Fiala | Houston, TX (@houstonhotspots)


    -----

    Lululemon x La La Land Kind Cafe, 4007 Westheimer Rd, Suite 100, Houston, TX 77027. Store Hours: Monday-Saturday: 7 am - 7 pm and Sunday: 11 am - 6 pm.


    Lululemon x La La Land

    Photos courtesy of Lululemon

    Hundreds of shoppers lined up for the grand opening of the first-ever Lululemon x La La Land Kind Cafe store opening in Highland Village on December 19 .

    lululemon houstonla la land kind cafehighland villagelululemon x la la land kind cafeopeningscoffee
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