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    Screen Changer

    New River Oaks theater set to lavish comfort, food and drink like you've never seen on moviegoers

    Shelby Hodge
    Oct 29, 2015 | 9:39 pm

    The hype has been running pretty high on the new iPic Theater officially opening November 6 in River Oaks District. So when I arrived Thursday afternoon for a preview and a visit with iPic Entertainment president and CEO Hamid Hashemi, I confess to being a bit skeptical.

    Skepticism misplaced. And the hype is not hype at all.

    The eight auditoriums, seating a total of around 500 movie-goers, are the plushest thing I've seen since flying business class on Emirates Air. Hashemi would beg to disagree. He compares the premium seats (and there is nothing less than premium) to flying first class and the premium-plus seating as flying private.

    With 11 locations around the country, iPic Houston is taking even greater strides in the luxury arena by including a restaurant/bar in the theater and introducing a new form of seating — the pod.

    Chillin' in the pod

    "This is the first theater in our company that we have this pod design that you are looking at," he said. "We've been working on this design for a little over a year."

    We sat in one of the cozy, comfy seating arrangements for two on the glove-leather loungers, which recline to about 30 degrees. Premium-plus seating amenities include a storage area for shoes and handbags, pillows and soft blankets, hidden cup holders and a rotating table for food and drink service from the restaurant.

    Push a button and an attendant — or ninja — is quickly at your side taking your order. (For those in the mere premium seats, no reclining and closer to the screen, food and drink are available for take-out from the movie theater grill.)

    At the moment, the luxurious redolence of leather permeates the theaters. It's an appealing smell that we fear will soon be replaced by the aroma of popcorn, which surprisingly is free and unlimited in iPic theaters.

    The theaters are not designed for the typical moviegoer who might be more interested in texting and chatting than in watching the movie, according to Hashemi.

    "This is for people that are going out and they want to have a really great night out," he said. "When they buy a ticket here, every seat is assigned. This is a completely different experience. It is a very relaxed experience. People pay a little bit more because they value their time and their experience. You are in an auditorium with like-minded people."

    In other words, this theater is geared to adults willing to pay a bit more for a much more civilized movie experience.

    Benefits of membership

    iPic has a free membership program with various incentives and offerings including a membership ticket price. With 1.3 million members, they must be doing something right.

    Premium seats: Member prices are $12 Monday through Thursday, $14 weekends.

    Premium plus seats: Member prices are $18 Monday through Thursday, $24 Friday through Sunday.

    "It really becomes your nighttime single destination for your most common entertainments — eat, drinking and movies," Hashemi said. "This is the same thing that Starbucks did for coffee. This is that third place away from home. If Starbucks is the place your going to hang out in the daytime, this becomes your nighttime destination."

    In short, it's "dinner and a movie" all in one place.

    iPic Entertainment president and CEO Hamid Hashemi tries out his first venture into Houston at River Oaks District.

    News, Shelby, iPic Theater, Oct. 2015, Hamid Hashemi
    Photo by Shelby Hodge
    iPic Entertainment president and CEO Hamid Hashemi tries out his first venture into Houston at River Oaks District.
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    news/entertainment

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    welcome home, wes

    Wes Anderson's Houston homecoming supports historic theater restoration

    Craig D. Lindsey
    Jul 20, 2026 | 12:30 pm
    Wes Anderson's Houston homecoming supports historic theater restoration

    A fancy, eccentric-looking crowd showed up for the Wes Anderson Homecoming Soirée, held on Friday, July 17, at the Hobby Center for the Performing Arts’s Zilkha Hall.

    Fans of the Houston-born, Oscar-winning auteur paid hundreds of dollars to attend this benefit event. Guys dressed up like characters from The Royal Tenenbaums. Others wore red skull caps and low-top Adidas, like the characters from The Life Aquatic with Steve Zissou. Some people working the event even wore “Lobby Boy” hats, looking like the bellboy character from The Grand Budapest Hotel.

    The people gathered for two reasons: 1) to get a chance to see Anderson in person; and 2) to raise money to renovate and restore the Garden Oaks Theater, a project spearheaded by local nonprofit Arthouse Houston. Top-tier “Founders Experience” ticketholders got a chance to meet Anderson onstage for pics. The St. John's School alum also received a proclamation from Mayor John Whitmire declaring it “Wes Anderson Day.”

    After that, he and actor/fellow SJS alum Michael Maggart (who has appeared in several Anderson films) held a half-hour discussion where they reminisced about making Rushmore here in Houston, Anderson’s days working at the Bookstop on W. Alabama (now a Trader Joe’s), and how he and frequent collaborator Owen Wilson used to sneak into the River Oaks Theatre. (It involved pretending to lose a pair of glasses.)

    Of course, the conversation shifted to Anderson coming back home to support the Garden Oaks project. “I always say you can't build an old building,” Anderson said. “First of all, I mean, a beautiful old place has history, and has people's experiences tied into it, and it has stories involved in it. And I think an old cinema — these things are kind of endangered all over the world, and it's not just an architectural thing. It's not even just a community thing. It's a sort of delivery system for something that’s, to me, deeply important to our country.

    “It’s one thing we can access these things on all these devices,” he continued. “It's a different thing when you go to a place that's designed to help you share the experience of a movie together. It's such a powerful art form. And, anyway, for me, it's worth making a bit of an effort to try to save a place like the Garden Oaks.”

    After the convo, he introduced the quintet of films he curated for the event. (Unfortunately the DCP file for his 2007 short Hotel Chevalier had some technical difficulties and was cut short.) “We wanted to do a screening here, and I don't have a new movie to show,” he said. “I don't have something hot off the presses. So, I thought I'd put together a little something that just was different from what anybody else will see. So it's a sort of mixture… This is just for Texas, this little collection.”

    He eventually left the stage, leaving Arthouse Houston co-founder/director Maureen McNamara and Houston Public Media host Ernie Manouse to auction off perks & gifts and encourage the audience in helping revive another legendary, local movie palace. Among other items, attendees bid for treasures such as a special John Waters backstage VIP experience at his upcoming Christmas Show, dinner with John Cameron Mitchell, and a rare set of photo portraits of a young Anderson and friends, circa Bottle Rocket. Others paid $5,000 for select seats in the future theater and $5,000 to restore one foot of the venue's neon sign.

    Wes Anderson homecoming soiree

    Photo by Alan Nguyen

    Mayor John Whitmire declared Friday as Wes Anderson day in the director's honor.

    So far, the effort has raised approximately $1.3 million of the $4 million required to begin the renovation project. The organization needs to raise $4 million by July 30 for the project to move forward. Those interested in securing naming rights will find more information here.

    “River Oaks has 245 seats,” McNamara informed the crowd. “The Garden has over 700, and that is a place that we don't have in Houston. We have a need for that, for premieres, for performances in your life, for music, for a dynamic learning & exhibition space… So, we're building new on the shoulders of our history. I hope you guys will join us, and we need people to join us in a big way today.”

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