If you missed Austin City Limits, there's another major concert coming up in the capital Oct. 17 — and for a good cause.

You can call it a full blown mega-benefit concert, complete with high-dollar sponsorships, VIP tickets, a silent auction and an A-list gathering of superstar performers. The show, scheduled for 7 p.m. Oct. 17 at the University of Texas Frank Erwin Center, is being called Fire Relief: The Concert for Central Texas.

Headliners include:

• Willie Nelson
• Lyle Lovett
• The Dixie Chicks
• Asleep at the Wheel
• Steve Miller, with Eric Johnson & Joe Satriani
• Shawn Colvin & the Court Yard Hounds
• The Texas Tornados

There is also huge buzz that George Strait will be appearing, but no official confirmation so far. Organizers say they "can neither confirm nor deny George Strait as a performer in the wildfire relief concert." Take that for what it's worth; if he wasn't performing, wouldn't they just say "no"? Organizer Ray Benson, responding to the George Strait question, said "No one has turned us down because they don't want to do it." He made it clear that more artists are trying to fit the concert into their tour schedules.

Count Willie Nelson among them. Willie is on tour now and is scheduled to perform in Akron, Ohio the next day. Enter philanthropist Mort Topfer. The Topfers offered to fly Willie into town and back again in order to be part of this event. Willie accepted and will perform with the Asleep at the Wheel band.

Friday Night Lights star and recent Emmy Award-winner Kyle Chandler will share hosting duties with writer, documentary filmmaker (and Sopranos star) Turk Pipkin.

The concert is being organized by a large group of Austin-based musical movers and shakers, including guitar virtuoso Eric Johnson, who was credited with the idea; Benson and Peter Schwarz and their company Bismeaux Records; Michael Hall; Turk Pipkin; C3 Presents; and Louis Messina and The Messina Group (TMG), which incidentally also has a relationship with George Strait.

The Erwin Center is only charging their hard costs for the event, which organizers say will save tens of thousands of dollars. Funds will be gathered and distributed by the Austin Community Foundation.

Organizers say many details are still being worked out with sponsors being brought on board, and some sponsorships may go as high as $100,000.

It's clear this is a labor of love by the organizers. "I have friends who lost homes. They live humbly, they don't have a lot," said Johnson. "Whatever we are able to do will be a beautiful drop in the bucket."

Tickets for the show go on sale Friday through Texas Box Office. Reserved seats will cost $25, $35 and $100, while VIP floor tickets will be $250. Tickets will also be offered free to victims of the fires.

"One million dollars won't go very far," added Benson, "but with all the other community events, it will certainly help."

Initial estimates show fire losses in Central Texas reaching $250 million.

Tickets go on sale at noon Friday at all Texas Box Office locations including online, by phone, and at participating HEB locations. Normal ticket fees are being waived for this event.