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    Mondo Cinema

    Secrets of a classic: Director explains why Rocky remains a pop-culture powerhouse

    Joe Leydon
    Mar 24, 2014 | 12:00 pm

    A decade or so ago, Sylvester Stallone told me about an amazing image he remembered from early news coverage of the Iraq War. “I saw some Iraqi in some town hold up a flag with Rocky on it,” he said. “And I thought, ‘You gotta be kidding me! Where did he have this flag for the past 20 years? Under his bed?’

    “I mean, what was he thinking? ‘Oh, yeah, the day they come here to free us, I’m gonna pull out my Rocky flag!’?”

    Veteran filmmaker John G. Avildsen – who earned an Academy Award for directing Stallone in Rocky, the prodigiously potent and popular drama that won the Oscar as Best Picture of 1976 – chuckled heartily when I repeated this story for him a few days ago. But, truth to tell, he didn’t sound at all surprised by Stallone’s anecdote.

    "The assistant director said, 'We don’t have enough extras to carry out Rocky.' Sylvester heard this, and said, 'Well, you know, Rocky didn’t win, so maybe nobody carries him out. Maybe he just walks down the aisle.' "

    “That’s another indication,” Avildsen said, “of just how pervasive that movie’s been around the world.”

    No kidding: Nearly four decades after the scrappy small-budget movie about a never-made-it boxer came from out of nowhere to score Oscar gold, top box-office charts and rouse audiences to full-throated cheers, Rocky continues to entertain movie fans – and influence moviemakers – with the undiminished force of an enduring pop-culture phenomenon. Indeed, its oft-imitated story of unlikely triumph remains such a sure-fire crowd-pleaser that, just two weeks ago, a musical stage adaptation of Stallone’s original screenplay opened on Broadway.

    Even before he and Stallone ensured their places in movie history, Avildsen had attracted attention with Joe (1970), his discomfortingly prescient drama (propelled by Peter Boyle’s career-launching lead performance) about the murderous rage of the so-called Silent Majority; and Save the Tiger (1973), a powerful portrait of a morally compromised businessman, for which Jack Lemmon received his own Oscar as Best Actor.

    And after Rocky scored a decisive knockout, Avildsen added to his resume with several other memorable films, including another well-received underdog saga — The Karate Kid (1984) – and its two sequels.

    Still, Rocky inarguably is the movie for which Avildsen is best known. And it doubtless will be the title that gets mentioned most often when Avildsen appears Tuesday at Sam Houston State University in Huntsville for a book-signing – he’s the subject of a well-researched career overview co-written by indie filmmaker and SHSU associate professor Tom Garrett – and a free-admission, on-stage discussion with SHSU President Dana Gibson and Peter Roussel, Warner Chair of Journalism.

    So it seemed only fitting that we focused primarily on his 1976 classic when we chatted by phone last Friday.

    CultureMap: It never ceases to amaze me that so many people misremember the ending of Rocky – that they actually think Rocky Balboa won the big fight. Back in the 1980s and ‘90s, I would occasionally get phone calls at The Houston Post from people who wanted me to settle bar bets regarding whether Rocky or Apollo Creed won.

    John G. Avildsen: That’s funny. But, really, I never thought it was important whether they knew it or not. And if they thought it was important, they missed the point.

    CM: When I interviewed Sylvester Stallone a few years back, he indicated that while you were making Rocky, expectations weren’t very high for the film.

    JGA: We thought it was going to be on the bottom half of a double bill of a drive-in in Arkansas. There was no expectation of what it became.

    CM: Do you think you could get it green-lit in today’s blockbuster-obsessed Hollywood?

    JGA: It would depend whether George Clooney were going to play Rocky. I mean, seriously, it all boils down to who’s going to play the guy. The people who financed Rocky had no idea who Sylvester Stallone was. And they were shown Lords of Flatbush – a terrific movie, and Sylvester was very good in it. They saw it, and they said, “OK,” and they okayed it.

    So now the movie’s being made, and they look at the first dailies. And they say, “So, where’s Stallone?” And I say, “That guy’s Stallone.” And they say, “No, Stallone is a blond.” See, they saw Lords of Flatbush – and they thought Perry King was Stallone. They said yes to Perry King. That gives you some idea how well everything is organized in life.

    CM: Do you still re-watch Rocky from time to time?

    JGA: Oh, if I come across it while I’m channel-surfing and, you know, if nothing else is on, I might. But I don’t go out of my way. [Laughs] I’ve already seen it a few times.

    CM: Well, you already know how it ends, right?

    JGA: It wasn’t supposed to end that way, though.

    CM: Really?

    JGA: Originally, it was written where the crowd carries Apollo out, and the crowd carries Rocky out. And as Rocky’s going by Adrian, who’s at the end of the aisle, he leans down and pulls her up and they go out on everybody’s shoulders. That’s how it was written, and that’s how we shot it with Apollo being carried out.

    But then the assistant director came to me and said, “We don’t have enough extras to carry out Rocky.” And Sylvester heard this, and he said, “Well, you know, Rocky didn’t win, so maybe nobody carries him out. Maybe he just walks down the aisle, and he sees Adrian, and they hold hands and they walk off.” And I said, “Gee, that sounds pretty poetic. Let’s do that.” So we did do that. And if you remember, the original poster had the boy and the girl walking away from the camera.

    CM: So what made you decide to change that ending?

    JGA: Well, I’m cutting the thing together, we’re almost done, and (composer) Bill Conti brings me the last cue, the last piece of music for the movie. And I was knocked out by it. I said, “Boy, that is absolutely sensational. But I don’t have any footage to go with that. I’ve got this boy and girl walking away like they’re going to a funeral. And this music is not that.” So what I think we ought to do is, we keep Rocky in the ring, and have (Adrian) battle her way through the crowd. He’s bellowing: “Adrian! Adrian!” And she gets there, and they clinch, and it’s “I love you,” and we’re out.

    Well, nobody wanted to hear about that. Because, you know, if they hear that we’re reshooting, people will think you’ve got a turkey. So I played this music and cut the film that I had, and then I told (the producers), “Instead of seeing this, imaging her battling her way through the crowd to get to the man she loves.” And they said, “Well, OK, you have half a day.”

    These are the same producers who are about to start shooting on New York, New York, a Marty Scorsese picture with DeNiro and Liza Minnelli. And Marty’s camera package was sitting in their office. So we borrowed it – unbeknownst to Marty, I think. That’s what we shot that ending with.

    If we didn’t have that ending, and we didn’t have Bill Conti’s music – I wouldn’t be talking to you right now.

    (John G. Avildsen will discuss highlights of his filmmaking career at 11 a.m. Tuesday, March 25, in the James and Nancy Gaertner Performing Arts Center Concert Hall on the Sam Houston State University campus in Huntsville. He will be joined onstage for the discussion by SHSU President Dana Gibson and Peter Roussel, Warner Chair of Journalism. Admission to the event is free. Avildsen also will participate in a book signing for The Films of John G. Avildsen: Rocky, The Karate Kid and Other Underdogs from 9:30 to 10:15 a.m. at SHSU’s Lowman Student Center Atrium. Copies of the book can be purchased in the adjoining University Bookstore.)

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    Movie Review

    Sheriff Bob Odenkirk is back in over-the-top new action movie 'Normal'

    Alex Bentley
    Apr 17, 2026 | 2:30 pm
    Bob Odenkirk in Normal
    Photo courtesy of Magnolia Pictures
    Bob Odenkirk in Normal.

    Screenwriter Derek Kolstad, who wrote the first three John Wick movies, has essentially had a blank check to do what he wants in the movie landscape since 2014. In recent years that has meant writing the action series Nobody for Bob Odenkirk, who has turned from a comedian into an unlikely action star in his sixties. Kolstad and Odenkirk are teaming up again in Normal.

    A film that tries to evoke Fargo in multiple ways, Normal finds Ulysses Richardson (Odenkirk) serving as a temporary sheriff for the small town of Normal, Minnesota after the previous sheriff died. Knowing he’s just a steward until a new sheriff is elected, Ulysses takes a live-and-let-live approach to the job, letting the deputies (Ryan Allen and Billy MacLellan) do the grunt work and trying to stay out of everyone’s way, including Mayor Kibner (Henry Winkler).

    A bank robbery attempt by two non-citizens upsets his best-laid plans in more ways than he can imagine. Not only is he forced to confront a crime not often seen in a town like Normal, but the robbery uncovers secrets that turn the film into an all-out bloodbath. Soon, almost everyone in town becomes involved in what comes to resemble a war, along with — you guessed it — Yakuza henchmen from Japan.

    Directed by Ben Wheatley and written by Kolstad, the film is a slight twist on the everyman-turned-hero character Odenkirk played in the two Nobody films. While Ulysses is in law enforcement, he prefers to use words instead of weapons, and it’s only when he’s pushed to the brink that he crosses that line. Naturally, his skills are beyond what anyone would expect of him, allowing him to match up well with people half his age.

    The film is not a comedy in the traditional sense, but instead aims for laughs by catching the audience off-guard with its ultraviolence. Some characters are dispatched in shockingly unexpected ways, with one of the only natural reactions to the jarring nature of their deaths being laughter. That’s not necessarily the case for other killings, which range from blasé to sadistic, and the only reason they count as entertainment is because the filmmakers have primed the audience to accept them as such.

    After a relatively solid setup, where Wheatley and Kolstad seem to take their time getting to know the main characters, the second half of the film is pure action that dispenses with good storytelling. Like many action movies, there are double crosses, surprise revelations, and more, but the filmmakers don’t seem to care about making sense of any character arcs. All they care about is delivering mayhem, and they succeed on that front.

    Odenkirk has perfected the mild-yet-intimidating nature of his action characters, and it is satisfying to see him get the better of those who have done him wrong. He doesn’t run or jump like fellow 63-year-old Tom Cruise, but — with the help of fast-paced editing — he still makes for a credible action hero. The only other actors of any note in the film are Winkler, who’s a nice presence with his sardonic personality, and Lena Headey, whose small role doesn't match up with her experience.

    You have to have a certain mindset to enjoy a film like Normal, but if you can abide its over-the-top bloodiness, it’s a serviceable action film. Few would have expected Odenkirk to take on these kinds of roles at this late stage of his career, but he’s making the most of his opportunities.

    ---

    Normal opens in theaters on April 17.

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