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    Cowboys Rule

    It's another record Rodeo: All-time attendance mark falls thanks to monstershows, monster barbecue

    Whitney Radley
    Mar 19, 2012 | 12:27 pm
    • Jason Aldean set an all-time record for RodeoHouston concert attendance: Nearly75,000 fans packed the stadium for his third performance.
      Photo by © Michelle Watson/CatchLightGroup.com

    The Houston Livestock Show and Rodeo proved to be more successful than ever in its 80th year: The all-time record for paid attendance was broken with 1,283,419 paying to attend the three-week event, breaking a mark set in 2010. The total attendance of 2,257,970 visitors on the show's grounds ranks recond all time.

    The World's Championship Bar-B-Que Contest upped the ante early on with record attendance (260,033 over three days), but a daily carnival, a jam-packed rodeo schedule and an unforgettable lineup of musical performers ensured full crowds nightly for the remainder of RodeoHouston.

    "We enhanced sound in the stadium, which we know makes a big difference," Wagner said.

    "The main things were improvements in terms of presentation," Skip Wagner, RodeoHouston president and CEO, told CultureMap. "We enhanced sound in the stadium, which we know makes a big difference."

    Three shows — Jason Aldean's RodeoHouston performance on March 15, Duelo and La Original Banda El Limón on March 11 and The Band Perry on March 14 — drew more than 74,241 fans each, earning them all spots among the Top 10 Rodeo-attended concerts of all time.

    Neither spring break travels nor St. Patrick's Day festivities could keep fans away from Reliant — the Saturday crowd set a single night total-attendance record of 153,159, with 73,757 attendees venturing inside of the stadium for the Brad Paisley concert.

    With all of these records, how can RodeoHouston 2012 be topped?

    "Next year, you can expect to see continued fine-tuning," Wagner said, specifically mentioning expansions to the horticulture program, horse shows and ranch and wildlife exhibits.

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    a new record

    Houston Livestock Show and Rodeo commits over $30 million to education

    Jef Rouner
    Dec 2, 2025 | 10:00 am
    Houston Livestock Show and Rodeo cattle exhibition
    Courtesy of the Houston Livestock Show and Rodeo
    The money supports studies in fields such as animal husbandry.

    The Houston Livestock Show and Rodeo continues its annual tradition of breaking its own record when it comes to educational endowments. On Giving Tuesday, the organization pledged to disburse $30,353,380 in 2026 in the form of scholarships, grants, and other funding.

    “This milestone moment of reaching $30 million in a single year highlights the Rodeo’s unwavering dedication to Texas youth and education,” HLSR president and CEO Chris Boleman said in a statement. “Thanks to our loyal donors, sponsors, more than 36,000 volunteers and dedicated attendees, 2026 will reach historic heights in supporting the next generation of leaders, agricultural professionals and organizations that share the Rodeo’s mission.”

    This brings the total of education funding provided by the Rodeo since 1932 up to $660 million. Last year's $28 million commitment also set a new record.

    One innovation this year is the establishment of the Area Go Texan Vocational Scholarship, a program that expands on the relationship with 68 Texas counties through the Area Go Texan affiliate program. One student from each county will receive $6,000 toward a degree or certificate in a vocational field at a Texas nonprofit college or university. Another $500,000 in vocational scholarships will awarded to 10 schools in 2026. Guidelines for applying can be found at this link.

    In total, the Rodeo will hand out $15,126,000 in scholarships, $11,273,500 to junior exhibitors, $3,430,880 in grants, and $523,000 in graduate assistantships. Grants will be awarded to 82 Texas institutions and organizations, such as Arts for Rural Texas, BridgeYear, The Bryan Museum, Diversity in the Arts and Entertainment, Greater Houston Partnership Foundation, Multicultural Education and Counseling through the Arts (MECA), Space Center Houston, Texas State University Development Foundation, and University of St. Thomas at Houston.

    Money for the annual endowment is raised through the annual auctions, sales of livestock and art, and through charitable donations. The goal of the endowment program is to promote study and research in agriculture, animal husbandry, and other fields that directly benefit the Rodeo.

    The Rodeo is scheduled to run from March 2 – 22, 2026. More information on performers, attractions, and vendors can be found at RodeoHouston.com. Scholarship applications are open through February 2, with funds being awarded in summer 2026.

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