Mark Hanson
Houston Symphony's top gun reveals secrets to staying relevant and what makes him cry
Houston Symphony executive director and CEO Mark Hanson has been a busy man since arriving in the Bayou City three years ago.
As the symphony celebrates its 100th anniversary, Hanson has orchestrated an emotional farewell to outgoing music director Hans Graf and generated excitement with the announcement that Andrés Orozco-Estrada will succeed Graf as the symphony's first Hispanic music director.
Luring the Colombian-born conductor to Houston is part of Hanson's grand plan to make the symphony more accessible to an increasingly diverse city. With the symphony on firmer financial footing — a recent fundraising campaign brought in a record $10 million from nearly 5,000 donors — Hanson is expanding the number of free performances at Jones Hall as well as outings to churches, schools and community centers in outlying areas as part of a grand strategy to entice more people to check out the orchestra.
"We realize we have this unique moment to catapult the organization forward," says Hanson, who turns 40 next month. "We're the envy of a lot of symphony orchestras in a lot of other cities because we're growing in a responsible but really exciting manner while other orchestras in other cities are clinging on to life."