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    Shop 'til you drop

    Northern Tuscany's Forte dei Marmi offers designer label shopping & grandbeaches

    Donae Cangelosi Chramosta
    Aug 12, 2012 | 12:00 pm
    • The Prada store in Forte dei Marmi is one of only two in the company that printsthe town name on the bags.
      Photo by Donae Cangelosi Chramosta
    • Shopping in Forte dei Marmi in Italy's northern Tuscany region is rich andcolorful.
      WeLoveVersilia.it
    • We love the Audrey Hepburn Birkin-style bag found in the beach resort popularwith wealthy Italians.
      Photo by Donae Cangelosi Chramosta
    • Love the neon Birkin-style bag from the market where the price is right and theknock-offs are perfection.
      Photo by Donae Cangelosi Chramosta
    • Bright and bold neon colors attract shoppers to Morini where chic items areoffered at reasonable prices.
      Photo by Donae Cangelosi Chramosta

    FORTE DEI MARMI, Italy — This charming enclave in northern Tuscany initially drew tourists for its pristene beaches and, in fact, was one of Italy's first beach resorts, luring wealthy Italians who settled in expansive villas nestled in the mountain pines. Over the years, the village has evolved into a popular summer playground where high-style shopping leads the extracurricula agenda.

    I started coming to Forte dei Marmi with my father in the 1990s. It was a logical destination for the family business — Cangelosi, a luxury provider of marble, granite and limestone products. It didn't take me long to fall in love with this lazy yet energetic, casual yet luxurious beachside town with beautiful people, amazing architecture and Italian vintage style.

    What's not to love about the glorious sparkling beaches lining the shore that is paralleled by the Apuan Alps, their glistening white marble caps giving the appearance of snow in the distance?

    Aside from Milan, Forte dei Marmi's is the only Prada boutique in the company that showcases the name of the city on the bag.

    The village itself, quaint and yet quite fashionable, is centered around a market and a marble fortress built in 1788. Famed Carrara, known for its marble quarries, is the next village over and decorative marble abounds throughout Forte dei Marmi. There are even white Carrara marble street curbs and glistening marble door pulls.

    Gucci, Prada, Escada, Dolce Gabanna, Mui Mui, Tod's and Moncler all have boutiques here. In fact, I still carry the orange Prada tote that I purchased here several years ago. Aside from Milan, Forte dei Marmi's is the only Prada boutique in the company that showcases the name of the city on the bag. As a bag connoisseur, I was sold on my glorious find.

    Passing through the cobblestone streets lined by buildings where balconies are brimming with flowers, I was drawn by the window displays at Morini, where brightly-colored bags, skull images and camo bags beckoned. Hermés-style canvas bags, Celine-style luggage bags and shoes that looked like they could rock their way down a runway were the rage. The neon colors were an instant, appealing jolt.

    Morini was full of surprises inlcuding the wedge platforms I fell for — they were Brian Campbell from California. How frustrating is that? Shopping in Italy, but buying American. They were just too cool and too comfy to pass up. A Courreges patent/vinyl retro style jacket in an amazing sky blue was my splurge. I couldn't resist when I learned that it wasn't for sale in the States yet, and was available only in Italy and France.

    As I continued my journey through the cobblestone streets, I was stopped in my tracks by the window display at Fiacchini. There was the much-coveted and rarely-available Celine Luggage Tote. According to the incredibly stylish and sexy store manager, only 16 of these bags are received by the store each season, making me appreciate even more the exclusive shopping opportunities in Forte Dei Marme.

    One of my absolute favorite shopping experiences is Forte dei Marmi's outdoor market, held each Wednesday.

    One of my absolute favorite shopping experiences is Forte dei Marmi's outdoor market, held each Wednesday. The markets in Italy offer an amazing opportunity to see a melting pot of goods in a small location. For the most part they accept cash only so plan ahead to trade your dollars for euros.

    Italians in Forte dei Marmi and surrounding areas were astonished to discover that we had traveled so far to vacation in their beachside oasis. In fact, we never heard another American accent until we traveled to Florence.

    In the markets of Forte dei Marmi and Florence, the bright and exotic colors were enticing while the smell of leather belts and bags were reminiscent of my grandfather's shoe shine shop in Bryan/ College Station. For this reason and many more, I will keep returning to Forte dei Marmi with its engaging people, deep-rooted culture, scrumptious regional Italian cuisine and impeccable style.

    Donae Cangelosi Chramosta, the owner of The Vintage Contessa, writes about travel, design and fashion.

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    news/travel

    SOUTHERN EXPOSURE

    Southern Living showcases design trends at Hill Country 'Idea House'

    Kimberly Reeves
    Sep 21, 2026 | 3:00 pm
    Southern Living Idea House 2026​
    Photo courtesy of Laurey Glenn/Southern Living
    The 4,000-square-foot Idea House in Frieden, a development in Fredericksburg, combines stone, brown siding, and a metal roof.

    The 2026 Southern Living Idea House is now open for public tours in Fredericksburg, bringing the magazine's long-running showcase-home series back to Central Texas.

    The 4,000-square-foot house is in Friedën, a planned community about three miles from downtown Fredericksburg. The development is expected to include roughly 230 to 250 custom single-family homes when complete, along with commercial space, retail, offices, multifamily housing, trails, lakes, and green space.

    The Idea House program is part model home, part design experiment, and part brand statement for Southern Living. For more than 35 years, the magazine has worked with builders, architects, designers, and landscapers to create homes in different parts of the South, usually pairing regional references with current home-design trends. Past projects have included homes in Nashville, Louisiana, Georgia, coastal Texas, and the Carolinas.

    Southern Living Idea House 2026\u200b This room really plays with textures, including an abstract art piece that looks a little like crushed velvet.Photo courtesy of Laurey Glenn/Southern Living

    Central Texas last hosted a Southern Living Idea House in 2018, when the magazine renovated a 1980s fixer-upper in Austin's Northwest Hills. That project leaned on local architecture and design talent to turn an older house into a more open, family-oriented home.

    This year's Fredericksburg project is a new-build contemporary farmhouse. The exterior mixes limestone, brown siding, and a dark metal roof, with separate wings arranged around a broad drive. The home also has floor-to-ceiling windows, multiple porches, and a backyard fire pit, which are meant to connect the interiors to the surrounding Hill Country setting.

    The design team included a secondary private casita, a feature Southern Living says was intended as a nod to Fredericksburg's historic Sunday houses. Those small in-town homes, traditionally near churches, were once used by German settlers who had to travel long distances into Fredericksburg on weekends for church, shopping, and social visits.

    Southern Living Idea House 2026\u200b Dark wood cabinetry and brass hardware frame the kitchen’s veined stone backsplash and large island.Photo courtesy of Laurey Glenn/Southern Living

    The interiors were split among three Texas designers: Jean Liu of Dallas, Marcus Mohon of Austin, and Paloma Contreras of Houston. The broader team includes builders Melanie Sparks and Chris McGinley of Kurk Homes, architect Andrew Bray of Mustard Architects in Fredericksburg, and landscape designer Melissa Gerstle of Dallas.

    The kitchen uses dark wood cabinetry, brass hardware, pale pendant lights, and a heavily veined stone backsplash. It is more formal than a typical farmhouse kitchen, but the long island and six counter stools keep it oriented around gathering rather than display.

    One bedroom takes a more traditional approach, with a four-poster bed, exposed wood beams, and green scenic wallcovering wrapped around the room. A matching green chair near the window and a pale patterned rug keep the palette tied together without making the room monochromatic.

    Southern Living Idea House 2026\u200b Green scenic wallcovering surrounds a four-poster bed beneath exposed wood beams.Photo courtesy of Laurey Glenn/Southern Living

    Southern Living editor-in-chief Sid Evans said in the release that the house was designed to take cues from the Hill Country landscape while showing "a home that's as warm and welcoming as it is stylish and innovative."

    Public tours run through December 20 at 518 Interlaken St. Tours are scheduled Thursdays through Saturdays from 10 am to 5 pm and Sundays from noon to 5 pm. Tickets are $44, with part of the proceeds benefiting Operation Finally Home, the Hunt Preservation Society, and the Gillespie County Historical Society/Pioneer & Vereins Kirche Museums.

    Southern Living Idea House 2026\u200b Look out for this cover on newsstands to pick up a copy and learn more about the home.Photo courtesy of Laurey Glenn/Southern Living

    Southern Living is also scheduling several event weekends during the tour run, including Volvo test-drive weekends and a Holiday Classics event from December 4-6.

    home designdesign inspirationinterior designsouthern livingfredericksburghill country
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