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    Who's Mayor?

    Breastaurant town: The real story of Bikinis, Texas — land of boobs springs upin abandoned city

    John Bumgardner
    Jul 21, 2012 | 12:34 am
    • She works hard for the money, so you better treat her right.
    • Look, a perfect triangle.
    • CEO Doug Guller (center) gets his Bikinis area covered by Director of OperationsChris George and Franchise Sales Operator Kevin Pearson.

    Y'all. I don't even know how to write this. My brain and eyes are literally melting right now.

    Doug Guller, CEO of ATX Brands, LLC — the company that owns Austin bars The Parish, Pelóns and Beale Street Tavern — has purchased an abandoned Hill Country town and named it after the company that made him his first million: Bikinis.

    Bikinis, Texas, is a real thing. That you will soon be able to visit.

    “Bikinis, Texas will be a world-class destination, and I am thrilled to expand the Bikinis brand to include town ownership,” Guller says. “There could not be a better way to put Bikinis on the map . . . literally.”

    The town, an abandoned railroad stop once known as Bankersmith, is located 10 miles south of Fredericksburg and six miles southwest of Luckenbach, forming an amazingly perfect (bikini) triangle south of Austin. There are currently a lot of trees and hills and that's about it.

    Bankersmith went on sale on Craigslist, and the entrepreneurial Guller seized this unique opportunity to become the proud owner of his very own municipality. Which he will promptly turn into a Hill Country party destination. (Where else have the good people of Luckenbach been going for their Tuesday Night Wings-and-Boobs?)

    Whatever your moral objections to the Bikinis franchise and its unapologetic perpetuation of the objectification of women as consumable body parts, there is no denying that the rest of the Great State of Texas has embraced Guller's "breastaurant" concept with hungry eyes and bellies.

    In five years, the franchise has added nine additional locations throughout Texas, as well as ones in Oklahoma City and Charlotte. And by 2017, Guller expects to have more than 50 locations throughout the United States.

    Now, the unincorporated City of Bikinis — a literal city of bikinis, y'all — is intended to become a destination spot for annual parties, festivals and events. “Bikinis, Texas will be a world-class destination, and I am thrilled to expand the Bikinis brand to include town ownership,” Guller says. “There could not be a better way to put Bikinis on the map . . . literally.”

    No word yet on who will become the mayor of this proud swimsuit-themed city. Perhaps it will be determined by a wet T-shirt contest? I, for one, cannot contain my excitement to learn of the mayor's political stances and measurements.

    All jokes aside, it will be fascinating to see how quickly the straight men of Texas flock to Bikinis once Guller opens the doors. My thoughts and prayers go out to all the bikini-clad women who will be working for amazing tips in this literal land of objectification.

    I still can't wrap my mind around it, y'all. This is real life in Texas.

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    SOUTHERN EXPOSURE

    Southern Living showcases design trends at Hill Country 'Idea House'

    Kimberly Reeves
    Sep 21, 2026 | 3:00 pm
    Southern Living Idea House 2026​
    Photo courtesy of Laurey Glenn/Southern Living
    The 4,000-square-foot Idea House in Frieden, a development in Fredericksburg, combines stone, brown siding, and a metal roof.

    The 2026 Southern Living Idea House is now open for public tours in Fredericksburg, bringing the magazine's long-running showcase-home series back to Central Texas.

    The 4,000-square-foot house is in Friedën, a planned community about three miles from downtown Fredericksburg. The development is expected to include roughly 230 to 250 custom single-family homes when complete, along with commercial space, retail, offices, multifamily housing, trails, lakes, and green space.

    The Idea House program is part model home, part design experiment, and part brand statement for Southern Living. For more than 35 years, the magazine has worked with builders, architects, designers, and landscapers to create homes in different parts of the South, usually pairing regional references with current home-design trends. Past projects have included homes in Nashville, Louisiana, Georgia, coastal Texas, and the Carolinas.

    Southern Living Idea House 2026\u200b This room really plays with textures, including an abstract art piece that looks a little like crushed velvet.Photo courtesy of Laurey Glenn/Southern Living

    Central Texas last hosted a Southern Living Idea House in 2018, when the magazine renovated a 1980s fixer-upper in Austin's Northwest Hills. That project leaned on local architecture and design talent to turn an older house into a more open, family-oriented home.

    This year's Fredericksburg project is a new-build contemporary farmhouse. The exterior mixes limestone, brown siding, and a dark metal roof, with separate wings arranged around a broad drive. The home also has floor-to-ceiling windows, multiple porches, and a backyard fire pit, which are meant to connect the interiors to the surrounding Hill Country setting.

    The design team included a secondary private casita, a feature Southern Living says was intended as a nod to Fredericksburg's historic Sunday houses. Those small in-town homes, traditionally near churches, were once used by German settlers who had to travel long distances into Fredericksburg on weekends for church, shopping, and social visits.

    Southern Living Idea House 2026\u200b Dark wood cabinetry and brass hardware frame the kitchen’s veined stone backsplash and large island.Photo courtesy of Laurey Glenn/Southern Living

    The interiors were split among three Texas designers: Jean Liu of Dallas, Marcus Mohon of Austin, and Paloma Contreras of Houston. The broader team includes builders Melanie Sparks and Chris McGinley of Kurk Homes, architect Andrew Bray of Mustard Architects in Fredericksburg, and landscape designer Melissa Gerstle of Dallas.

    The kitchen uses dark wood cabinetry, brass hardware, pale pendant lights, and a heavily veined stone backsplash. It is more formal than a typical farmhouse kitchen, but the long island and six counter stools keep it oriented around gathering rather than display.

    One bedroom takes a more traditional approach, with a four-poster bed, exposed wood beams, and green scenic wallcovering wrapped around the room. A matching green chair near the window and a pale patterned rug keep the palette tied together without making the room monochromatic.

    Southern Living Idea House 2026\u200b Green scenic wallcovering surrounds a four-poster bed beneath exposed wood beams.Photo courtesy of Laurey Glenn/Southern Living

    Southern Living editor-in-chief Sid Evans said in the release that the house was designed to take cues from the Hill Country landscape while showing "a home that's as warm and welcoming as it is stylish and innovative."

    Public tours run through December 20 at 518 Interlaken St. Tours are scheduled Thursdays through Saturdays from 10 am to 5 pm and Sundays from noon to 5 pm. Tickets are $44, with part of the proceeds benefiting Operation Finally Home, the Hunt Preservation Society, and the Gillespie County Historical Society/Pioneer & Vereins Kirche Museums.

    Southern Living Idea House 2026\u200b Look out for this cover on newsstands to pick up a copy and learn more about the home.Photo courtesy of Laurey Glenn/Southern Living

    Southern Living is also scheduling several event weekends during the tour run, including Volvo test-drive weekends and a Holiday Classics event from December 4-6.

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