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    Take some risks

    First look video: Monica Pope dishes on Sparrow & her back-to-basics movement

    Sarah Rufca
    Aug 21, 2012 | 3:15 pm
    First look video: Monica Pope dishes on Sparrow & her back-to-basics movement
    play icon

    Sparrow Bar + Cookshop has been open for a week but it was still in a state of flux when CultureMap sat down with chef/owner Monica Pope to talk about the restaurant's new name and direction.

    Designer Jur van der Oord of installationsantiques was in to discuss some still-arriving details and fixtures as well as to saw down the massive L-shaped wooden community table, which was a bit too massive to allow room for both guests and passage.

    The t'afia favorites are still there — Pope says her loyal customers would never let her get rid of them. But there are also some new directions, like a burrata with heirloom tomatoes, steamed mussels and tacos with beef tongue.

    New light fixtures made of fused pizza screens crowded tabletops, waiting to be hung over tubular light bulbs, along with other curiosities like test tubes full of salt and pepper and the occasional antique book that lined shelves.

    Pope attributes much of the new design to wanting to go back to basics, removing all the extras that get in the way and allowing guests to simply relax and focus on the food. The new tables, metal manipulated by van der Oord into a rough but fluid dark surface that Pope compares to leather, are designed to be solid and unique as well as to let the white dishes really pop in contrast.

    That doesn't mean there aren't some personal — dare I say twee? — touches. Little hints of sparrows abound in text on tiny magnets attached to the central staircase, as well as in neon outside the restaurant's central window. The restrooms are also labeled with "Tod" and "Liv," the names of Pope's cats.

    As for the menu, Pope insists its not about starting over as much as reframing the things that she and her kitchen do so well as well as playing with new flavors. An abbreviated menu consists simply of apps (Pope declines to call them small plates, preferring to label them as "shareable"), center-of-plate dishes and a selection of sides that can be ordered individually or in a trio.

    The t'afia favorites are still there — Pope says her loyal customers would never let her get rid of them. But next to the tried-and-true shiitake mushroom dumplings, crisp chicken, milled potatoes and her famous mac' and cheese carbonara, there are also some new directions, like a burrata with heirloom tomatoes, steamed mussels and tacos with beef tongue.

    Pope hopes the reasonable portions and prices (nothing on the menu is over $20) inspire guests to take some risks, trying veal sweetbreads and beef cheeks and crispy Brussels sprouts marinated in a caramel miso glaze.

    It's the same elevated American food that Pope is known for, but modernized to reflect the more casual, flexible way people want to eat today.

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    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

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