And The Winner Is...
Social media, dance community give Hope Stone the winning edge
Here’s the thing about non-profits and their supporters. They mean business, especially when there are valuable funds on the line that benefit the community they serve.
It was that kind of serious dedication that pushed Hope Stone Dance just ahead of the Will Herndon Fund for Juvenile Batten Research. A last-minute surge of voting via social media outlets was just what Judy Nyquist’s Hope Stone Dance charity needed to win the $2,500 donated by charming charlie. A total of 4,500 people voted during the week-long contest.
“I’m delighted. It was a lot of fun,” Nyquist says. “At the seventeenth hour we were asking people if they had voted yet. People got into the sport of it in a big way.”
Nyquist credits the passionate dance community and strategic use of social media such as Facebook and Twitter by Hope Stone Dance for the successful campaign. Nyquist’s Hope Stone slipped past the Will Herndon Fund for Juvenile Batten Research, garnering 48 percent of the vote with 2,166 votes.
It was a close contest for sure, with Missy Herndon’s charity netting 45 percent of the votes with 2,043 putting their support behind the foundation she started to find a cure for her son and other children diagnosed with the rare, fatal disease. There is a silver lining however. Charming Charlie is graciously donating $500 to her foundation.
Friends Claire Cormier and Divya Brown received four and two percent of the votes for their respective charities, MD Anderson and Asia Society Texas.