Cash cow?
Let it be: Paul McCartney's vegetarian crusade in India falls flat
From now on, when I hear Paul McCartney sing "Let It Be," I will think of a cow.
I can't help it. Since vegetarian McCartney's recent letter to Manmohan Singh, the prime minister of India, suggesting an official day to celebrate vegetarianism, I can't get the image out of my head.
“Such a declaration would save countless animals, reduce the environmental devastation caused by the meat industry and help participants clear their arteries and their consciences. It would be a celebration of life – all life,” wrote McCartney.
I've got nothing against vegetarians and I'm sure he means well, but the only image that makes less sense than a bovine serenade is a pop star with ₤500 million telling an impoverished nation how to eat.
Due to religious concerns (ahimsa, the practice of not harming living creatures, is strongly encouraged in Hinduism) and financial considerations, 42 percent of India's population are already vegetarians.
But I find it cruel and absurd to promote dietary restrictions in the name of animal welfare in a country with endemic hunger and malnutrition. According to The New York Times, in 2003 thousands of Indians died of starvation, 35 percent of the country went to bed hungry every night and more than half of Indian children were malnourished. Famine is a problem that has been on the increase after decades of relative stability.
I'm not saying encouraging everyone to eat a hamburger is going to help this problem — and there are valid questions as to whether eating meat actually decreases the food supply by diverting crops from human consumption to feeding excess stock animals. But if that's McCartney's point it seems to have been buried behind patronizing paternalism.
If McCartney really wanted to make a statement and encourage vegetarianism he could have written the same open letter to President Obama, since Americans consume twice the global average of meat per capita per day.
But of course the Beatles catalog was just released on iTunes, and though McCartney has described his vegetarian philosophy as not eating "anything with a face," he seems equally disinclined to mess with a more metaphorical beast — the cash cow.